Jan 2024 – Jan 2025 · 1 yr · Gurugram, Haryana, India · On-site

• ‣ Spearheaded clients' campaign performance management within the Google ecosystem, achieving a 25% increase in ROI through strategic planning, optimization, and comprehensive analysis.
• ‣ Implemented A/B testing strategies, enhancing consumer behavior insights and ROI. Proficient in remarketing and Firebase App SDK configuration, leading to a 30% uplift in conversion rates.
• ‣ Led a team of 18 marketing executives, fostering collaboration and achieving a 20% increase in productivity and client satisfaction.
• ‣ Delivered product training sessions and troubleshooting support, resulting in a 33% improvement in Google Marketing Platform implementation efficiency.
• ‣ Enhanced operations for the transition from Measurement and Attribution Standard team to Measurement and Attribution 360, effectively handling premium clientele.
• ‣ Provided strategic insights and operational guidance to C-level and D-level executives.

Apr 2023 – Jan 2024 · 9 mos · Gurugram, Haryana, India · On-site

• ‣ Orchestrated the development and implementation of cutting-edge data-driven strategies for leading clients, leveraging advanced digital marketing platforms like Google Cloud Platform, resulting in a 30% increase in conversion rates.
• ‣ Contributed to the integration of AI-powered chatbot solutions into clients' digital ecosystems, enhancing Data Insights by 50%.
• ‣ Led high-stakes technical discussions with key stakeholders from Fortune 500 companies, showcasing the value proposition of advanced attribution modeling techniques and cross-channel analytics, driving a 20% increase in marketing budget allocation for digital channels.
• ‣ Championed the adoption of agile methodologies and DevOps practices within the team, resulting in a 40% reduction in time-to-market for new digital campaigns and initiatives, crucial for clients in the fast-paced technology and telecommunications sectors.
• ‣ Designed and delivered specialized training programs on emerging technologies such as blockchain-based digital advertising and programmatic media buying, equipping team members with the skills to capitalize on new market opportunities and stay ahead of the competition.

Feb 2022 – Apr 2023 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• ‣ Implemented advanced attribution modeling techniques using platforms like Google Attribution 360 enabling clients to optimize marketing spend across online and offline channels, driving a 20% improvement in ROI.
• ‣ Mentored and coached a diverse team of 25 digital marketing specialists, fostering a culture of innovation and collaboration.
• ‣ Led successful execution of complex projects such as website personalization and dynamic content optimization, resulting in a 30% uplift in customer engagement metrics.
• Delivered tailored solutions utilizing 3PAS platforms such as Shopify and Marketo, resulting in a 25% increase in lead generation and customer acquisition for B2B clients.

Aug 2019 – Aug 2020 · 1 yr · New Delhi, Delhi, India · On-site

• ‣ Crafted comprehensive omnichannel marketing strategies, seamlessly integrating online and offline channels to enhance customer engagement and drive sales growth.
• ‣ Successfully devised and executed click-and-collect systems, optimizing the online-to-offline customer journey and enhancing convenience, leading to a 20% increase in store pickups and cross-selling opportunities.
• ‣ Tailored messaging based on online behavior, facilitating targeted promotions and curated in-store events. Achieved a 15% boost in customer engagement and sales through personalized communications and exclusive offers.
• ‣ Generated insightful reports on sales performance, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), and key fashion metrics. Provided actionable insights to stakeholders, enabling informed decision-making and improved ROI.
• ‣ Elevated in-store customer experience through personalized service and curated events, resulting in a 25% increase in foot traffic and conversions. Collaborated closely with store teams to align marketing initiatives with in-store promotions and inventory for a cohesive customer journey.
• ‣ Amplified in-store event attendance and engagement via targeted online promotions and post-event communications. Leveraged digital channels to drive awareness and anticipation for in-store experiences, driving a 30% surge in event participation.

Feb 2016 – Feb 2018 · 2 yrs · Gurugram, Haryana, India · On-site

• ‣ Conducted comprehensive analyses using Google's Knowledge Graph Panel, providing strategic insights to drive initiatives and enhance merchant performance. Delivered actionable recommendations resulting in a 15% increase in conversion rates.
• ‣ Executed precise data sorting and merging techniques for targeted marketing reports, facilitating data-driven decision-making processes. Enhanced reporting accuracy and efficiency, resulting in a 20% reduction in report generation time.
• ‣ Developed campaign landing pages utilizing HTML, CSS, and JavaScript, ensuring optimal performance and user experience. Implemented responsive design principles, leading to a 25% increase in page engagement and conversion rates.
• ‣ Implemented JavaScript-based tracking mechanisms to capture user behavior insights and enhance campaign performance. Utilized data insights to drive continuous improvement strategies, resulting in a 30% uplift in user engagement metrics.