Nov 2023 – May 2025 · 1 yr 6 mos · Greater London, England, United Kingdom · On-site

• Led go-to-market and integrated marketing strategy for product launches and seasonal campaigns
• Built quarterly marketing roadmaps grounded in consumer insight, channel performance, and business priorities
• Strengthened consumer lifecycle and retention strategies through CRM and digital optimisation
• Identified growth opportunities by analysing funnel performance, behavioural data, and market trends
• Ensured consistency across brand, digital, CRM, and paid channels

Sep 2023 – Sep 2024 · 1 yr · Surrey, England, United Kingdom · On-site

• Modules: Social Media, Marketing Analytics, Market Research, Consumer Behaviour
• Dissertation: Cultural Dimensions & E-Commerce Adoption in India vs. UK (Grade: 73%, Distinction)

May 2023 – Aug 2023 · 3 mos

Sep 2022 – May 2023 · 8 mos · Gurugram, Haryana, India

• Led large-scale integrated marketing programs across India, spanning digital, influencer, CRM, and e-commerce
• Drove 3X social growth, 185% engagement uplift, and 2.9X increase in online sales
• Co-developed bottom-of-funnel strategies to accelerate new user acquisition and conversion
• Acted as the central bridge between creative, media, analytics, and business stakeholders
• Built performance dashboards to track campaign effectiveness and ROI

Nov 2021 – Aug 2022 · 9 mos · Mumbai, Maharashtra, India

• Led integrated campaigns for FMCG and personal care brands in India, balancing creativity with compliance
• Managed a team of 8 and worked cross-functionally with account, media, and strategy teams
• Delivered campaigns with 72-point engagement uplift
• Supported sales and on-ground teams with integrated marketing assets
• ITC Aashirvaad (13 sub-brands), AU Small Finance Bank, Kotak Mahindra Bank
• Projects: Nykaa, Nykaa Men, Dolby

Mar 2021 – Nov 2021 · 8 mos · Pune Division, Maharashtra, India

• Co-created UX content and virtual brand experiences using gamified storytelling for internal stakeholders
• Managed healthcare-compliant messaging for engineering audiences
• Clients from Europe, Middle East, and China

Sep 2019 – Mar 2021 · 1 yr 6 mos · Greater Delhi Area

• Led multi-platform campaigns including #WorldWithoutWomen (6.3M reach)
• Built culturally resonant storytelling for Indian audiences
• Delivered high-impact branded content with 80M+ views and 1.2M engagement
• Clients:
• GoDaddy India
• UPES
• Lodha Belmondo
• Lodha Palava
• MTV Nishedh
• Hero Future Energies
• Vietjet India
• National Sikh Association of USA
• Crafting creative communication with apt visuals and devising impactful campaigns for top brands in technology, energy, education, real-estate, as well as non-profit projects.
• B2B | B2C | Short-form | Long-form | Video Scripts | Podcast Scripts | UX Writing | Website content | Launch campaigns | Marketing campaigns | Comics | E-Magazines | Pitches

Oct 2018 – Aug 2019 · 10 mos

• Here's a glimpse:
• ∙ Lead a team of writers
• ∙ Strategize content for all marquee IPs
• ∙ Create profitable and high impact branded content solutions for clients
• ∙ Analyze and understand user behavior to improve the quality of content and increase revenue
• ∙ Undertake UX writing for native apps/products/websites
• ∙ Lead CMS management and training
• ∙ Commission new content IPs and sections
• Achievements:
• ∙ Retained top-billed clients like OnePlus, Nestle, Airtel, TATA, Maruti Suzuki, and more
• ∙ Lead a team of Content executives, Client Servicing executives, SEO executives, and  Marketing Communication specialists
• ∙ Introduced various new sections like Brand & Sports Marketing and Debates &  Discussions
• ∙ Streamlined the process of executing our IPs thereby decreasing turnaround time by 30  days
• ∙ Increased award and delegate participation by 3X through a mix of  inbound and outbound marketing
• ∙ Increased newsletter open-ups through newer content and redesign ∙ Improved content promotion on social platforms
• Projects undertaken successfully:
• vdonxt Asia 2017, 2018, and 2019 - Part of the core planning and strategy team. Led the 360-degree communication with my team for 2018 and 2019.
• Digipub World 2018 and 2019 - Part of the core planning and strategy team. Led the 360-degree communication with my team.
• Media Innovation Awards 2019 - Part of the core planning and strategy team. Led the 360-degree communication with my team.
• Digital Agency Awards 2016
• Foxglove Awards 2016, 2017, 2018, 2019. Led the 360-degree communication with my team for 2018 and 2019.
• Brand Owner’s Summit – Delhi 2016
• afaqs! India’s Buzziest Brands Awards 2016, 2017, and 2018
• Clients handled include Pro Kabaddi League, OnePlus, Flipkart, Nestle, Airtel, and various others.

Nov 2016 – Sep 2018 · 1 yr 10 mos

Feb 2016 – Oct 2016 · 8 mos

Mar 2015 – Feb 2016 · 11 mos · Noida, Uttar Pradesh, India

• Handling the entire content domain of the organization. Working in close collaboration with the Design team, Marketing team, Human resources, and Business Analysts.