Jason Patterson

Co-Founder

Taipei, Taipei City, Taiwan15 yrs 3 mos experience
Highly Stable

Key Highlights

  • 20 years of experience in content marketing.
  • Top-ranked LinkedIn creator in Taiwan.
  • Expert in B2B and tech content strategies.
Stackforce AI infers this person is a B2B content marketing expert with a focus on technology and digital strategies.

Contact

Skills

Core Skills

Content MarketingB2b Marketing StrategyContent StrategyB2b MarketingDigital StrategyDigital MarketingIntegrated Marketing

Other Skills

Social Media MarketingContent DevelopmentIntegrated Brand MarketingMarketing CommunicationsDigital CopywritingCopy EditingBranding IdeasThought LeadershipEmployee AdvocacyWhite PapersMarketingConsumer ElectronicsCommunicationSocial MediaLead Generation

About

"Jason's a brilliant writer, excellent thinker, great at content marketing, and has a rare gift of knowing what's interesting and when to push for more." -- Tom Goodwin, 4X LinkedIn No. 1 Marketing Voice Member of Favikon's "2,000 Most Influential LinkedIn Profiles Worldwide" and Taiwan's top ranked LinkedIn creator. If you're still reading, you're probably considering selling me something or hiring me. If you're selling, I've never bought from cold outreach. If you're hiring, you're wondering "why me?" Clients come to me because they've been let down by the rest and want the best. You won't find anyone better at what I do in GMT+8. -- I create standout content that does useful marketing work -- My copy doesn't seem like a copy of a copy -- If you're B2B, I won't force you to choose between accurately boring or creatively wrong -- I know the funnel inside and out -- And I can plan and run your content marketing show I understand brand building, demand gen, lead gen, whatever you need. Tech and B2B are my specialties. From startups to the Fortune 500, I've created content for global audiences for 20 years. Most of my clients are in Taiwan, but it's fine if you're not. I've worked w/the US, UK, Mainland China, Singapore, and elsewhere. Quoted by: -- LinkedIn -- Content Marketing Institute (CMI) -- Martech.org -- Business.com -- Cybernews.com -- KNG Services -- Yara Abboud -- Crazy Egg Interviewed by: -- NinjaCat -- Vereigen Media -- No Wanky Bollocks -- Damien Seamen -- Radio Taiwan International Guest posted for: Marketing Accountability Council (MAC) If you’re a bot, algorithm, or recruiter, some keywords: Advertisements, Advertorials, Agency Management, Blogs, Brand Advocacy, Brand Publishing, Branded Content, Brand Newsroom, Bylines, Content Calendars, Copywriting, Creative Direction, Demand Generation, Digital Campaigns, Direct Marketing, eBooks, Editing, EDM, Email, Employee Advocacy, Executive Ghostwriting, Fractional, Headlines, Inbound, Influencers, Infographics, Integrated Communications, Internal Communications, Journalism, Lead Generation, LinkedIn Expertise, LinkedIn Ghostwriting, Magazines, Marketing, Media Relations, Medical Documentation, Message Houses, Native Advertising, Newsletters, Outbound, Owned Media, Paid Media, Platform Management, Product Descriptions, Product Marketing, Product Videos, Research Documents, SaaS, Sales, SEO, Slogans, Social Media, Speechwriting, Storytelling, UX, Video Editing & Scripting, Websites, Whitepapers Taiwan's top content marketer (my mom says)

Experience

15 yrs 3 mos
Total Experience
2 yrs 3 mos
Average Tenure
--
Current Experience

Jewel content marketing agency

Founder

Feb 2022Present · 4 yrs 4 mos · Taipei City, Taiwan

  • Giving prospects like yours a better trail of branded content to follow than some lame AF breadcrumbs
  • Three different billion-dollar (USD) tech companies among our clients in our first year.
B2B Marketing StrategySocial Media MarketingContent DevelopmentIntegrated Brand MarketingMarketing CommunicationsIntegrated Marketing+32

Ignite global marketing

Content Strategy Director & Co-Founder

Mar 2020May 2021 · 1 yr 2 mos · Taipei City, Taiwan

Social Media MarketingContent DevelopmentIntegrated Brand MarketingIntegrated MarketingContent MarketingDigital Copywriting+27

D-link

Senior Content Strategist

Jan 2019Feb 2020 · 1 yr 1 mo · Taipei City, Taiwan

  • Key Responsibilities: Planning & creating key marketing content for the Enterprise & Telecom business divisions. Analyzing competitors. Developing value propositions w/Marketing Leaders & Product Owners. Building in-house B2B content operations & calendar.
  • Secondary: All content for LinkedIn. Marketing recruiting & vetting. Occasional pre-sales work and internal education on solutions and technologies.
  • Key Achievements: Developed all core assets for our flagship business solution. Audiences finish my webpages at nearly double the benchmark rate, while Virality and CTR are up 51% and 60% y/y on LinkedIn, respectively, during my tenure.
Social Media MarketingContent DevelopmentIntegrated MarketingContent MarketingDigital CopywritingThought Leadership+24

Freelance self-employed

Content Strategist & Copywriter

Jan 2018Present · 8 yrs 5 mos · Taiwan

  • Helping brands make an impact. Helping audiences get the message.
  • I solve problems for B2B and B2C companies in APAC through high-quality content, consultation, creative, copywriting and messaging in the English language. Focusing on strategy or execution.
  • Delivering creativity, clarity, and professionalism – with speed.
  • Industries of Expertise: Telecoms & Networking, IT, Consumer Tech, Medical, Pharma, and Education.
  • Domains of Expertise: B2B, Content Strategy, Brand Strategy, Social Media, Thought Leadership, Product Marketing, and Blogging.
  • Client Domains: Rugged Computing, Retail, Automotive, Healthcare, Telecoms, eCommerce, Logistics, SaaS/Apps, Media, MarTech
  • Serving Clients in Taiwan, Mainland China, Singapore, Hong Kong, Japan, Korea, India, UK, and US
  • Available for fractional opportunities.
  • Contact me at: jasonpatterson321@gmail.com
Social Media MarketingContent DevelopmentIntegrated Brand MarketingIntegrated MarketingContent MarketingDigital Copywriting+28

Huawei technologies

3 roles

Content Strategy Director

Promoted

Jan 2015Jan 2017 · 2 yrs · On-site

  • Primary Responsibilities: Digital content strategy and calendar. Creative direction and copy for social media reaching millions of followers. Management of digital agency. Founder and head of employee advocacy. Translation of brand priorities into content deliverables and KPIs.
  • Secondary Tasks: Content creation and consultation. Thought leadership cultivation. LinkedIn ghostwriting for executives. Influencer marketing. Best-practice setting. Translation of brand goals into tangible KPIs. Training of junior personnel.
  • Key Achievements: Took Huawei from being a little-known Chinese brand to No. 1 in Telecoms on LinkedIn, Facebook & Twitter in less than 3 years, with engagement metrics amongst the global tech elite. Exceeded the targets on every major campaign I was involved in. Built the largest LinkedIn following in Asia.
  • Internal Legacy: Created and guided new content pipelines in key strategic areas, both technical and non-technical. Co-authored Huawei's first "Social Media Handbook" and other guidance materials. Delivered gains in performance metrics each year that were so impressive, they're now reported at the board-level.
  • Huawei Technologies is a market leader in Telecommunications, Big IT, and Consumer Electronics, and a member of the Fortune 500.
Content DevelopmentIntegrated Brand MarketingIntegrated MarketingContent MarketingDigital CopywritingThought Leadership+26

Content Manager

Jan 2013Jan 2015 · 2 yrs · On-site

  • Primary Responsibilities: Content creation, project management, and integration. Community management and copywriting for social media. Tech and industry guidance of the agency.
  • Key Achievements: Authored or edited 100 feature articles and 20 videos per year. Co-founding member of Huawei’s Corporate social media team.
  • Internal Legacy: Pioneered Huawei’s digital practices for live events. Initiated Huawei's first relationships with Influencers. Founded Huawei’s Corporate social media content pipeline, which has served as the guide for all other digital content pipelines founded since that time.
Content DevelopmentContent MarketingDigital CopywritingThought LeadershipDigital MarketingWhite Papers+16

Senior Editor

Jan 2011Jan 2013 · 2 yrs · On-site

  • Primary Responsibilities: All English-language content for Huawei's branded newsroom.
  • Secondary Responsibilities: Web content. Speeches. Whitepapers. Training of junior editors.
  • Key Achievements and Legacy: Brought journalistic rigor to a pair of magazines that were more like product catalogs before I arrived. Authored and edited some of Huawei’s first thought-leadership pieces, including the first edition of their signature Global Connectivity Index (GCI).
Integrated MarketingDigital MarketingMarketingCommunicationB2B MarketingWriting+5

Dinglicom

Managing Copywriter

Jan 2010Jan 2011 · 1 yr · Zhuhai, Guangdong, China · On-site

  • Responsibilities: In charge of all English language materials, including flyers, brochures, manuals, press releases and website.
  • Key Achievements: Project manager for website rebuild, from vendor selection, to layout, to content and visuals, to completion. Project came in on-time and on-budget.
BiologyMarketingConsumer ElectronicsPharmaceutical IndustryWritingWeb Content Writing+4

Linguitronics

Editor

Jan 2006Jan 2011 · 5 yrs · Taipei City, Taiwan

  • Full-time 2006-2007, Part-time 2007-2011
  • Editing translated documents, mostly in the scientific/medical fields. Editing & creating technical manuals. Transcribing advertisements & symposiums in the pharmaceutical field.
Consumer ElectronicsTechnology JournalismReviewsWritingFeature ArticlesWeb Content Writing+3

Eurotrade magazine

Editor

Jan 2005Jan 2006 · 1 yr · Taipei City, Taiwan

  • Writing feature articles, carrying our product reviews, and editing advertorials & other materials from advertisers. Researching latest industry developments, including interviewing key IT industry figures and attending trade shows. (www.etmag.com)
Creative WritingCommunicationWritingEditing

Kingston quest

Marketing Manager

Jan 2004Sep 2011 · 7 yrs 8 mos · Panyu District, Guangdong, China · Hybrid

  • Responsible for marketing activities related to print advertisements, emails, customer queries, etc. Worked w/clients to make certain needs & issues were being met.
Integrated MarketingMarketingCommunicationB2B MarketingWritingMarketing Strategy+4

Liveabc interactive corporation

Host & Scriptwriter

Jan 2004Jan 2005 · 1 yr · Taipei City, Taiwan

  • Hosted and wrote scripts for an educational TV show aimed at high-school students (was given a set of unrelated words & phrases and had to create a story incorporating them).

Education

University of Minnesota

BSc — Neurobiology

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