Dinesh Arora — Senior Software Engineer

I am a Senior Analytics Engineer with 10+ years of experience in software development, including 6+ years specializing in Adobe Analytics and digital analytics solutions. Since 2018, I have been focused on Adobe Analytics and Martech implementations, working extensively with Adobe Experience Cloud tools to deliver scalable tracking, data collection, and insight-driven solutions across digital platforms. Currently, I work with Westpac through Fiserv, contributing to end-to-end analytics implementations across mobile apps, web platforms, and key banking products such as accounts and lending. My work focuses on ensuring accurate data tracking, robust data layer design, and enabling data-driven decision-making that improves customer experience and business outcomes. Key strengths: • Adobe Analytics implementation & optimization (web + mobile) • Adobe Experience Platform (AEP) – data collection, ingestion & activation • Tag management using Adobe Launch / Tags • Data layer design & tracking strategy • KPI definition and stakeholder collaboration • Reporting, dashboards, and insight generation Over the years, I have led analytics tracking initiatives, improved data accuracy, and supported personalization use cases using Adobe Target. I work closely with product, marketing, and engineering teams to ensure analytics solutions align with business goals and deliver measurable impact. Domain experience: Banking & Financial Services (Westpac) I believe the future of digital analytics lies in real-time data activation and intelligent personalization. I’m currently expanding my expertise in Adobe Experience Platform (AEP) and customer data platforms to build solutions where data not only informs decisions but actively drives customer experience and business outcomes. I am particularly interested in opportunities in: • Analytics Engineering • Adobe Experience Platform (AEP) roles • Digital Analytics / Martech roles in Banking, FinTech, and Consulting

Stackforce AI infers this person is a Fintech Analytics Engineer specializing in Adobe solutions and data-driven strategies.

Location: Blacktown, New South Wales, Australia

Experience: 12 yrs 5 mos