Mar 2023 – Jul 2024 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

• Responsible for end-to-end business with P&L management of the geography for both Operating Unit (The Coca Cola company) & the franchise bottler
• Business Planning, Sales Operations, Market Execution, Shopper Marketing, Trade Marketing, Market Penetration, Go-to-Market initiatives to maximize Sales volume & improve Market share

Jan 2022 – Feb 2023 · 1 yr 1 mo · Pune, Maharashtra, India

• Headed end-to-end business including P&L with monthly GMV of INR 15 Crore; Led a team of 48
• Revamped '54% De-grown Business' in 5 months; Achieved 4x growth in Business Volume & CM-2 Positive level in 12 months
• Improved DAU Conversion by 11% points & AOV by 21%; Reduced Last Mile cost by 33%, Fleet cost by 30%, Wastage by 65%
• Customer Experience (CX): Improved 'Under-15-min Delivery' orders from 30% to 75% & On-Time orders to 88% (highest PAN India); Reduced Lost Orders from 35% to 7.5% & User Complaints by 5.3% points
• Category Management: Assortment Planning, Fill Rate, Pricing & Category Marketing, User Journey Analysis to Reduce Dropouts
• Increased Cart Penetration by 23% points for F&V, 24% points for Perishables & 2.7% points for Personal Care categories; Improved Overall Search to ATC conversion by 14% points

Jun 2020 – Jan 2022 · 1 yr 7 mos

• Drove acquisition & retention GTM strategy enabling sales team of 250 & 1.2 lac retailers across 48 districts with monthly business of INR 450 crore
• Sales operations - Tracking & Analysis of all KPIs, Devised Cohort-based Communication Strategy based to drive Active Customer Base & Revenue, thereby, growing KPIs
• Devised Trade Marketing plans, analysis of competition trends, Merchandising, SIM Stock Management
• Customer Life Cycle Management; adoption initiatives for new products; A/B testing to measure impact of campaigns

Mar 2020 – Dec 2020 · 9 mos

• Selected in the team of 12 members of Airtel's Youth Council
• Working with the Marketing team to contribute towards increasing brand Airtel's resonance with the Youth of India by understanding the changing trends among its Target Segment and converting them into business ideas i.e. propositions in terms of Marketing, Pricing & Product, thereby, increasing the Customer Market Share

Nov 2018 – May 2020 · 1 yr 6 mos · Gurgaon, Haryana, India

• Managed Enterprise Business (Media & Services vertical) of INR 18 Crore through consultative selling to CXOs; Led a team of 3
• Delivered 26.3% YOY growth, 83% reduction in Churn; generated 14.8% of new business from Dormant accounts
• Exceeded targets by 74% across KRAs in FY19-20 & by 64% in FY18-19

Apr 2018 – Nov 2018 · 7 mos

• Identified new business opportunities leading to additional monthly revenue generation of INR 4.8 crore
• Partnered with Banks, NBFCs & Health Insurance companies for cross-selling & resource utilisation

May 2016 – Mar 2018 · 1 yr 10 mos

• Handled Channel Financing business for North India targeting SME and large corporates of FMCG & FMCD sectors
• Established C-Level engagement, contributed INR 106 crore (40%) to the top line annually & increased customer base by 12%
• Managed a team of 20 Relationship Managers across branches; Collaboration with cross-functional teams

Apr 2015 – Jun 2015 · 2 mos · Pune

• Proposed an improvised distributor salesman Incentive Structure & Lean Inventory Model
• Delivered 25% growth in purchase orders with Innovative Purchase Orders Framework

Aug 2011 – Apr 2014 · 2 yrs 8 mos · Bangalore, India

• Worked as SAP consultant for 3 Fortune 500 companies viz. Ericsson, BHP Billton & British Petroleum
• Collaborated with Business Development team for data migration strategies; implemented ERP solutions
• Led a team of 3 handling Ericsson Project's Logistics Module; Key Role in finalising the Planning Phase