Jan 2025 – Present · 1 yr 5 mos · Colorado, United States · Remote

• RavenEQ.ai delivers AI-powered intelligence solutions purpose-built for outdoor brands. Our specialized AI agents, known as "Ravens," harness proprietary knowledge to streamline operations, enhance customer engagement, and empower sales and marketing teams. By leveraging Retrieval-Augmented Generation (RAG), we help brands in hunting, fishing, and outdoor recreation retrieve critical insights, automate workflows, and stay ahead of the competition.

Aug 2023 – May 2026 · 2 yrs 9 mos · United States · Remote

• As VP of Digital, Content and Operational AI Transformation at Wunderkind, I lead both the external story and the internal operating shift required to scale a modern, AI-powered business. Externally, I own our digital footprint and global content strategy—building demand, shaping category leadership, and translating our performance impact into clear, measurable outcomes for brands and retailers worldwide.
• Internally, I lead company-wide adoption and enablement of operational AI across a 600+ person organization. My focus is practical transformation: redesigning workflows, reducing coordination tax, eliminating status work, and accelerating execution across Marketing, Sales, CS, Finance, and Operations. This includes enabling Glean as a unified context layer (“brain on the business”)—connecting systems and knowledge so teams can move from searching for information to making decisions and executing work with speed and guardrails.
• My approach is operator-led: not pilots for the sake of pilots, but measurable efficiency and repeatable outcomes. I build the change management motion (governance, champions, enablement, adoption measurement) and the execution layer (use-case pipeline, workflow automation, and human-in-the-loop controls) so AI becomes an operating advantage—not a novelty.

Apr 2023 – Present · 3 yrs 2 mos · United States

• Proud to reboot Audience Sherpa's core value to a wider audience with a co-founder way smarter than me, Elisa DeFoe. Audience Approach, a relationship marketing services firm, helps brands connect, acquire, engage, and retain their addressable audiences in meaningful ways. With extensive experience in media, outdoor, beverage, and entertainment industries, Audience Approach delivers a unique blend of technology, strategy, and labor to help brands level up and drive growth.
• In addition to our core offerings, we now provide custom AI workflow solutions, RAG (Retrieval-Augmented Generation) knowledge-based consulting, and a suite of AI-enabled services designed to empower outdoor, beverage, and entertainment brands. These solutions are specifically tailored to deliver speed and efficiency across entire organizational workstreams, enabling brands to not only streamline their operations but also amplify their impact in highly competitive markets.
• At Audience Approach, we pride ourselves on bridging innovation with actionable strategies to help brands thrive in an ever-evolving digital and consumer landscape.

Mar 2022 – Apr 2023 · 1 yr 1 mo · Denver, Colorado, United States

• Proud to have been a VP leader helping rebrand CM Group and Cheetah Digital to the merged Marigold in early 2022. Overseeing the global content and brand teams, we brought the best client stories, case studies and thought leadership to life enabling sales and success teams to consistently beat their goals across 4 quarters for the first time in CM's history. Adapting the strategy and tactics that were developed and proven at Cheetah Digital in years prior, we positioned Marigold as the leader in relationship marketing software and services. As the longest running marketing VP post merger, my time at Marigold was incredibly impactful and still resonates with the existing team today.

Jan 2020 – Apr 2023 · 3 yrs 3 mos · Greater Denver Area

• There is a massive shift in the landscape for marketers today. Privacy legislation is an ever evolving hurdle and the technology used to reach consumers today is crumbling beneath our feet. We must forge more meaningful relationships with consumers to help our clients grow and prosper. A value exchange between brands and consumers is how the future of B2C marketing will play out. Explicitly declared data from consumers will inform a brand’s revenue strategy. We must transcend shifting sands of tech and regulation by owning our audiences outright.
• Cheetah Digital is the only single solution platform that enables a clear value exchange between consumers and brands that then delivers contextualized and personalized offers in all marketing channels. This means one sourced solution to build, manage and engage your audience while providing messaging, loyalty management and ultimately moving consumers to a measurable advocacy program.
• Gone are the days of managing multiple platforms piped in and out of a single CDP. Welcome to Cheetah Digital Marketing Suite with a single Experience Data Platform for one simple end to end marketing solution.
• I am excited to tell the Cheetah Digital story through our content initiatives and data driven strategies to help marketers build and execute the future of marketing. My team's impact on revenue growth, client retention and awareness of Cheetah Digital's path to merger with CM Group was indelible and much coverted in the martech space.

Jun 2018 – Oct 2022 · 4 yrs 4 mos · Greater Denver Area

• Audience Sherpa builds consumer engagement strategies that ensure your marketing and advertising efforts return real, measurable value. We BUILD, MANAGE & ENGAGE audiences for our clients that return 100% measurable sales and results. We provide strategy, technology and labor to convert your outbound dollars and efforts into a sustainable, longterm database that attaches psychographic data to consumer profiles. This allows us to get the right message or offer to the right person by communicating directly with your greater consumer audience.
• We specialize in outdoor but also have long term agreements with brands that have products and services that evoke passionate from their target audiences.

Feb 2016 – Jun 2018 · 2 yrs 4 mos · Greater Denver Area

• At Bowtech Brands (7 total), I was responsible for developing deeper connections with our consumers, dealers and key retailers through digital first communications to drive demand and revenue growth. This includes directing the development and execution of social, mobile and e-com strategies that drive sales through a network of 3000+ independent global retailers. My team uses data, content and SAAS to create the most impactful marketing campaigns ever attempted in the archery industry. In Nov 2017 we successfully executed the largest product launch in archery's history which included a week of LIVE, interactive hunts and product focused content delivered through email, SMS and social with nearly 500k engaged consumers. Bowtech Brands in 2019 enjoys a long term relationship with Audience Sherpa and continues to grow marketshare, sales and their zero party database, which is arguably the largest contextualized one of its kind in the outdoor space.
• Under my tenure, Bowtech Brands grew marketable databases to over 1MM contacts and generated measurable revenue in channels previously untouched. Their adoption of email, sms and personalization transformed the mass marketing strategies akin to most outdoor brands into a forward thinking, future proof organization. Investments in technology and new strategies led to the successful exit of the brand catalog for Norwest Equity Partners to JDH Capital.

Jan 2016 – Jan 2019 · 3 yrs · Denver / LA / NYC

• A strategy consult to a number of global brands, media companies and agency partners. Through Nut+Bolt, Tim reconnected with award winning marketing veteran Tom Flanagan (Leo Burnett/Red Robot) to provide a wide range of services from established experts. Nut+Bolt specializes in entertainment based initiatives providing strategy, ideation and execution services between like minded partners to elevate and empower audiences through experiences.

Aug 2013 – Feb 2016 · 2 yrs 6 mos · Denver, CO

• As VP Media & Entertainment I developed a broadcast and media strategy for Scott McNealy's (SUN Microsystems) social intelligence start up. This included the development of our media product and service offering to global clients delivering social content and insights on air, online as well as in innovative marketing channels. My team executed the first ever scalable use of real-time social media into a linear TV campaign placing thousands of social authors into hundreds of commercial spots across 8 national networks. Within the first year I created a new $2MM+ revenue stream while developing partnerships with media companies such as ABC, NBCU, CNN, FOX, CNN, Rogers, Bell Media, Global News, PBS, Estrella, Telemundo and brands such as GM, RedBull, Twentieth Century Fox, Sony Pictures, plus MLB, NBA and NFL teams.

Apr 2011 – Aug 2013 · 2 yrs 4 mos · Denver, CO

• In 2011 I was tapped by owner Mark Cuban to deliver consumer facing marketing strategies for the largest independent television in North America. These include 75+ live concert broadcasts with some of the largest artists on the planet (Bon Jovi, Carrie Underwood, KISS, Billy Joel), a weekly MMA live fight series, daily live studio shows covering music and pop culture as well as one off exclusive events and interviews.
• I developed the network's first social marketing dept. and adopted first in class social technologies to bring UGC into the broadcasts in real time. I established direct partnerships with the largest social platforms to extend the network's reach and engagement in organic ways. AXS TV's live concert events have trended organically many times, both nationally and globally.
• We successfully merged HDNet with AEG Entertainment to create AXS TV where I bridged the gap from artist to management to broadcast opportunities and revenue generating assets that provide mutual benfit to all participating parties.
• I also consulted on the marketing strategies of many Shark Tank investments made by Mark Cuban and MCC.

Feb 2008 – Mar 2011 · 3 yrs 1 mo

• Cazador Media is a full service production house specializing in outdoor sports content. One of the first field production offices for the World Fishing Network HD creating Colorado/Midwest based local content for the 24hr, all native HD network (Dish Networks).
• Created content marketing plans for several brands in the outdoor space across broadcast, web and social platforms.

Jul 2006 – Dec 2008 · 2 yrs 5 mos

• Co-Founder/Owner, Operations Manager for music label with Bam Margera. Manage all facets of the label and its assets. Responsible for acquisition of international distribution as well as marketing and strategic partner alliances. Filthy Note including the Viva La Bands concept which has 2 CD/DVD compilation releases and 2 proprietary national US music tours featuring brand partners Rockstar Energy Drink and Saturn (GM). Over 100,000 records sold and 80,000 tickets.
• Update; Music is alive, selling it is dead!

Jan 2006 – May 2009 · 3 yrs 4 mos

• Content creation, development, acquisition and distribution. US and worldwide, with focus on branded content, broadcast through tv, web and live events. Specialty in entertainment, music, action sports, and travel. RR Clients; Crocs, GM (Saturn), Jookt.com, MTV Networks, Rockstar Energy Drink, Electric Visual, Element, Vail Ski and Snowboard Academy, Vision Modeling, Zed USA (9 Squared).

Jan 2006 – Mar 2006 · 2 mos

• Producer, writer, cast member 'Viva La Spring Break', 2 episodes 2006. Viva La Bam was a 5 season series on MTV and also the fastest selling DVD in MTV history. Led by skateboarding superstar and Jackass creator Bam Margera, the VLB entity was a huge success financially with syndication in nearly 200 countries.

Jun 2003 – Mar 2006 · 2 yrs 9 mos

• 45 episodes of Viva La Bam. Writer, producer, cast member. Responsible for creation and direction of cast and crew on world wide shoots. Also provided production consult/labor via Sk8ramp.com construction company, as is well documented in the series.
• #1 show for MTV Networks in all demographics. Fastest Selling DVD in MTV history.
• Responsible for the inclusion of endemic skateboarding brands into the production including Element, Adio and Electric Visual.

Oct 2000 – Jan 2006 · 5 yrs 3 mos

• Owner/operator of a skatepark construction firm specializing in private facilities. Structures built for clients such as MTV, Giant Foods, ESPN, Element Skateboards, Adio Footwear, Habitat as well as pro athletes Bam Margera, Kerry Getz (X Games Gold Medalist), Josh Kalis and more.

Sep 1995 – Jan 1998 · 2 yrs 4 mos

• Tour Manager for multi-platinum musical act Everclear. Organized all aspects of tours including production, accounting, tour budgets, personnel, and logistics in both US and world wide markets. Also worked directly with recording process.