Apr 2024 – Present · 2 yrs 2 mos · Uusimaa, Finland · Remote

• Welcome to the Purely Personal marketing and branding Agency.
• We craft thought leadership and manage high-profile personal brands for C-level executives, technology experts, HNW leaders, celebrities, and investors.
• Whether you're aiming for that promotion, seeking a new job, or dreaming of starting your own business, we've got you covered.
• We have our own podcast that highlights the transformative power of being known and how it can change your life.
• Each episode features top guests from around the world who have navigated these paths successfully. They share their inspiring stories and practical tips to help you reach your goals.
• Tune in to learn from the best and take the next step in your journey!

Apr 2024 – Present · 2 yrs 2 mos · Remote

• As the Fractional Chief Marketing Officer at the London School of Cybersecurity, I drive strategic marketing efforts that enhance our brand and boost student enrollments. Leveraging AI-driven content strategies, I create engaging stories that underscore our top-tier educational offerings and distinct advantages.
• My job involves orchestrating dynamic multi-channel campaigns, optimizing our digital footprint, and building meaningful partnerships. This collaborative approach helps extend our reach and deepen our impact.
• With a commitment to data-driven insights, I align every marketing move with the school’s mission—preparing professionals for cybersecurity challenges. I aim to position the London School of Cybersecurity as a leader in the evolving tech landscape, ensuring our marketing strategies reflect the excellence of our educational programs.

Oct 2022 – Oct 2025 · 3 yrs · Helsinki, Uusimaa, Finland

• ➣ Develop and implement a content marketing strategy that aligns with the overall business and marketing goals.
• ➣ Manage a team to produce high-quality content for various channels, including the company website, social media, and email marketing campaigns.
• ➣ Analyze data to optimize content performance and improve ROI.
• ➣ Work closely with the sales team to identify new opportunities for growth.
• ➣ Collaborate with external agencies and partners to produce and distribute content that builds brand awareness and drives conversions.
• ➣ Manage the content budget and ensure that all projects are delivered on time and within budget.
• ➣ Stay up-to-date with industry trends and best practices to ensure that the content is relevant and effective.
• ➣ Manage Content Calendar and execute the publishing plan.

Jan 2022 – Jul 2022 · 6 mos · Tampere, Pirkanmaa, Finland

• ➣ BRAND STRATEGY
• ➣ SOCIAL MEDIA AND CONTENT CREATION
• ➣ PLANNING AND EXECUTION OF CONTENT
• ➣ COLLABORATION WITH LOCAL AND INTERNATIONAL CLIENTS
• ➣ PRODUCTION AND ORGANISING OF COMMERCIALS AND EVENTS
• ➣ WORKING ON EXPOSURE AND VISIBILITY
• ➣ CONTENT STRATEGY

Jun 2021 – Present · 5 yrs · Remote

• Marketing and Sales Operations Strategy Lead (Content Creation Coach)
• Date: September 2023 - Present
• Responsibilities and Achievements:
• ➣ Overlooked the entire spectrum of sales and marketing operations, bolstering efficiency.
• ➣ Teamed up with external agencies to produce vital content collateral, including digital resources and photography to reinforce marketing campaigns.
• ➣ Spearheaded the localization and activation of selected programs and campaigns, overseeing content quality in translations, strategic media partnerships, and adjusting content delivery methods.
• ➣ Was instrumental in providing insights on channel performances, guaranteeing timely feedback.
• ➣ Diligently monitored and presented program performance statistics, including those pertaining to sales, opportunities, marketing leads, and media outcomes.
• Sales Strategy Manager (Content Creation Coach)
• Date: January 2022 - August 2023
• Responsibilities and Achievements:
• ➣ Designed and implemented sales strategies that led to a notable surge in company revenues.
• ➣ Maintained a consistent top-three ranking on the company sales leaderboard, showcasing sales proficiency and commitment.
• ➣ Instrumental in guiding the sales team, establishing benchmarks, and accomplishing sales goals, while ensuring the significance of content creation was highlighted.
• Content Creation and Training Coach
• Date: January 2021 - December 2022
• Responsibilities and Achievements:
• ➣ Developed and delivered comprehensive training modules in scripting, filming, and editing, thereby improving content creation capabilities across the academy.
• ➣ Engaged in collaborative efforts with esteemed creators like Dan Mace to curate cutting-edge content creation methodologies.
• ➣ Mentored leading global influencers, guiding them to refine their content production techniques.
• Successfully transitioned individuals into adept content creators, greatly enhancing their career trajectories.

Feb 2021 – Mar 2021 · 1 mo · Philadelphia, Pennsylvania, United States

• I was given a project to create and edit videos for Jurni.io which is a revolutionary platform for coaching business cocaches.
• My Project involved
• Video Editing
• Audio Correction
• Logo creation, intro and outro
• Subtitling
• Consultation for producing a quality content

Jul 2017 – Aug 2018 · 1 yr 1 mo · Tampere, Pirkanmaa, Finland

• In this amazing project i was a guest choreographer. I specially choreographed a dance number for the crew which needed my expertise.
• https://tampereenteatteri.fi/wp-content/uploads/2017/10/Tuttiritari_AL_20170210.pdf

Jan 2016 – Mar 2017 · 1 yr 2 mos · Vaasa, West and Inner Finland, Finland

• The musical On Topi Sorsakoski, It's a Summer Night, is the all-time success of the Vaasa City Theater. The musical has reached the Vaasa City Theater 's spectacle - specific spectator record. It has garnered 23,000 viewers to date, taking into account reservations.
• The theater’s previous spectator records are the play The Caveman, 22,500 spectators in the seasons 2009-2013 and the operetta The Princess of the Gypsy twenty years ago. The operetta gathered 22,000 spectators in the period 1995-1996.
• Major hits in recent years such as Badding and My Fair Lady received 17,000 viewers. In general, the most popular plays attract about 10,000 viewers.
• Performances for May have been added to the musical On Summer Night. There are five performances left. The screenings will continue on 19.5. until. In total, the musical has 67 performances.
• The musical was written and directed by Heikki Paavilainen. Topi Sorsakoski is Ilkka Koivula, who has received a lot of praise from the audience for her role. Other roles include Miika Korkiakoski (Olavi Virta), Vaasa-based singer Annika Eklund, Anna Lemmetti-Vieri, Timo Luoma, Toni Ikola, Oiva Nuojua, Filip Ohls, Jenny Malmberg and a number of assistants and dancers. The five-member orchestra is conducted by Sauli Perälä. The fast-paced choreography has been designed by Daniel Paul.

May 2015 – Jul 2022 · 7 yrs 2 mos · Valkeakoski, Pirkanmaa, Finland

• Manage all aspects from pre- through post-production, including scriptwriting, casting, shooting, editing, sound mixing, color correction, etc. Utilize digital word processing and publishing to create well-structured draughts—design and development experience in marketing. Proficiency with Adobe applications such as Dreamweaver, Premiere, Flash, Illustrator, and Photoshop, designing graphics across all Adobe platforms and modifying pictures for a range of clients.
• Selected Contributions:
• ► In a fast-paced setting, successfully manage time across many jobs while maintaining development means.
• ► Utilize digital word processing and publishing to create well-structured draughts.
• ► Planning and construction experience in marketing.
• ► Small, local enterprises to major corporations can use ghost social media.
• ► Extensive familiarity with social marketing techniques as well as metrics evaluation.
• ► Operate social media to maintain marketing campaigns.

Jan 2014 – Jun 2021 · 7 yrs 5 mos

• ► Co-create the annual budget and submit it for review and approval.
• ► Collaborate with members of the tribal staff, other public agencies and private organizations to achieve community stability.
• ► Coordinate tribal redevelopment efforts and oversee progress.
• ► Set goals and objectives and develop strategies to achieve results. Streamline operations and expenditures to reduce membership dues without sacrificing results.
• ► Set and achieve rate and form filing deregulation goals when other organizations would not consider the issue. Engage agents in company goals such as workers' compensation and excess profits reform.

Jan 2013 – Jan 2022 · 9 yrs

Jan 2010 – Dec 2021 · 11 yrs 11 mos

• ► Cultivate relationships and develops community, state, and national networks in an effort to further the company's mission and achieve maximum community impact.
• ► Manage financial and business affairs, including the annual campaign, operating budgets, collections and disbursement and accounting of all funds, property, official records and reports.
• ► Maintain administrative responsibility for public information programs both year-round and at campaign time which interprets the work and program of agencies.
• ► Hold the authority and responsibility for personnel functions, including hiring, firing, and performs annual evaluations.
• ► Served as a member of the Board of Directors, Executive Committee, and all other committees. Assessed potential collaboration opportunities that will enhance organizational value and improve efficiency. Implement quality metrics to track business needs and lead diverse projects.

Jan 2013 – Sep 2020 · 7 yrs 8 mos · Tampere, Pirkanmaa, Finland