Feb 2024 – Sep 2025 · 1 yr 7 mos · Gurugram, Haryana, India · Hybrid

• LTV/CAC Optimization: Reduced CAC by 8% through spend optimization, increasing LTV/CAC by 15%.
• Gen AI SQL Tool: Led in-house development, cutting query writing time by 30% for the Data team.
• Led migration of marketing analytics and attribution platform from Adjust to Appsflyer
• Built a user attribution model for signup and deposit cohorts: driving an 8% increase in reactivation
• Collaborated with Product Marketing team, boosting ROI by 18% and surpassing Quarterly goals by 10%
• FB and Google Performance marketing improvement: Scaled spend by 3X, improved ROI by 24%
• Built an analytics charter for Rummy across Product, Growth, and Marketing to enable data-driven decisions

Dec 2022 – Nov 2023 · 11 mos · Bengaluru, Karnataka, India · Remote

• Key Responsibilities
• 1. Product analytics ; Supply side of business
• 2. Leading team of 4 Analysts
• 3. Central product Analytics initiatives
• Key Projects:
• 1. Successfully launched a new product interface for premium employers, resulting in a 10% revenue increase and a 15% enhancement in hiring success metrics.
• 2. Led the Product Analytics for the company's recent business model changes, contributing to a significant 8 pp improvement in hiring success metrics.
• 3. Established a dedicated Retention Charter, playing a pivotal role in initial research, initiative identification, and successful implementation, which led to a 2.5 pp improvement in M1 retention and a 1.5 pp increase in M3 onward retention.
• 4. Enhanced the existing lead scoring model utilized by the operations team, resulting in a 10% performance improvement.
• 5. Achieved a 18% optimization in communication spending and improved throughput by 12%.
• 6. Played a key role in significantly improving the platform's taxonomy, enhancing the experience for both suppliers and consumers.
• 7. Spearheaded churn analysis and established effective communication protocols.
• 8. Streamlined tracking processes, automated major dashboards, and implemented redundant tables to enhance analyst performance while reducing costs for the company.

May 2022 – Nov 2022 · 6 mos · Bengaluru, Karnataka, India

• Key Responsibilities
• 1. Investor relation
• 2. Data analytics and Business strategy for founders' office
• Key Projects:
• 1. Automated monthly MIS, business plans, investor relationship decks, and dashboards.
• 2. Collaborated with Deloitte for the Financial Due Diligence (DD) process, leading the project from Workindia's side.
• 3. Worked on several strategic cost-saving projects related to the company's marketing spending, contributing to a 2% improvement in contribution margin (CM).
• 4. Initiated measures to enhance business and financial visibility, including city-level CM tracking, improved budget planning for better ROI, and enhanced business process tracking.
• 5. Assisted in enhancing the business pitch deck and creating a more realistic and comprehensive business plan.
• 6. Enhanced the business plan; Developed more scientifically grounded and realistic LTV-CAC model.
• 7. Strategic initiatives around Improving Spend per customer; achieved 10% improvement in Revenue of TG and overall 1% uplift in revenue.

Jan 2022 – Apr 2022 · 3 mos

• Leading analytics of “Seller Growth” org
• Key Responsibilities and projects
• 1. Leading a team of 18 Analysts.
• 2. Cross org collaborations
• 2.1 Improving supplier NPS (CX Team)
• 2.2 New category launch (Business Team)
• 3. Improving the selection/listing coverage of suppliers.
• 4. Initiatives around supplier Education
• 5. Initiatives around increasing live listings/selection on the platform.
• 5.1 Improving existing process
• 5.2 Initiatives around improving inventory management

Apr 2021 – Dec 2021 · 8 mos

• Leading analytics of “Seller Growth” org
• Key Responsibilities and projects
• 1. Built a team of 15 Analysts in the span of 9 months.
• 1.1 Built an efficient hiring strategy to hire the best talent.
• 1.2 Setup process for smooth onboarding of analysts and interns for the team.
• 2. Cataloging and taxonomy initiatives
• 2.1 Improve the agents efficiency by 40%
• 2.2 Improve supplier experience by providing better visibility on cataloging tool; build proactive communication process
• 3. Churn Management
• 3.1 Analysis around defining churn and dormant sellers
• 3.2 Setup structured communication and incentive program to prevent churn
• 4. Seller services
• 4.1 KAM Support
• 4.2 Product recommendation tool
• 5. Fraud identification; Process setup for prevention of fraud
• 6. Overlooking the analytics of Meesho’s ambitious “Meri Shop” initiative.
• 7. Owning the critical catalog go-live framework.
• 8. Projects around Catalog testing and initial product discovery.
• 9. Leading OKR planning for the year 2022 on the Analytics and data strategy part.
• 10. Set up analytics of Seller activation, Seller engagement retention POD.

Sep 2020 – Mar 2021 · 6 mos

• Analytics owner of “Seller Growth” org
• Key Responsibilities and projects
• Analysis around defining the north star matrix of newly formed “seller growth” org; defined key success matrixes for the org.
• Setup performance tracking process for the org.
• OKR planning of the team for the year 2021
• Built use case for self-serve supplier onboarding process for the supplier; Product solutioning of the project.
• Set up analytics of seller acquisition POD

Dec 2019 – Aug 2020 · 8 mos

• Provide data-driven insight to the business and strategy team.
• Automation of recurring activities, critical problem solving for different category teams.
• Design, manage, execute, validate, and communicate complex BI analyses for different teams.
• Streamlining the supplier onboarding and performance tracking process and providing data-driven insights to the BD team in order to enhance the performance.
• Solved region and requirements specific supplier onboarding difficulties for category teams.
• Created data models to enhance the performance of the central BI team.
• Created models to improve the quality of product sourcing.

May 2018 – Nov 2019 · 1 yr 6 mos · Bengaluru Area, India

• Managing the CRM and loyalty program management of 5+ retail brands of Middle-East region having Business across different verticals such as Apparel, Hypermarket, Pharmacy, and paints.
• Loyalty program designing and management of the following brands
• Leading Pharmacy chain of UAE
• Apparel brand of UAE
• Hypermarket of UAE
• Leading paint brand of UAE, KSA, Egypt, Bahrain, Qatar, and Oman
• POC for the Analytics and operations team to the client
• Campaign management
• Data driven campaign suggestions
• ROI focused campaign strategies
• Campaign performance analysis
• Automation of monthly dashboard for a client having 35+ retail brands and database setup for an in-house analytics team.
• Customer Analytics
• Segmentation
• Study of customer behavior
• Storytelling through data
• Ad-Hoc consulting activities

Jan 2018 – May 2018 · 4 mos · Bengaluru Area, India

• Understanding the key metrics of the Retail industry.
• Application of Data Analytics to enrich CRM.
• Automation of recurring activities.
• Impact of CRM & Loyalty Programs on Retail businesses.
• Market understanding of MENA region