G

George A.

Director of Engineering

San Francisco, California, United States21 yrs experience

Key Highlights

  • Led engineering for high-impact initiatives at Netflix and Disney.
  • Influenced over $10B in revenue through strategic messaging.
  • Expert in building scalable, reliable systems for user engagement.
Stackforce AI infers this person is a SaaS expert with a focus on user engagement and scalable system architecture.

Contact

Skills

Core Skills

Engineering LeadershipProduct InnovationProduct DevelopmentLeadershipBusiness StrategyAutomationMobile Devices

Other Skills

Distributed SystemsOrganizational DevelopmentStrategic PlanningA/B TestingGrowth StrategiesAmazon Web Services (AWS)Product StrategyJavaScalabilityBig DataTraining & DevelopmentEstablishing PrioritiesRevenue & Profit GrowthStrategic VisionStrategic Hiring

About

I've spent the past 15+ years leading engineering efforts that directly impact how businesses grow, retain, and communicate with users. I focus on building reliable systems, scaling through platforms, and helping teams move fast with clarity. At Netflix, I led the Messaging Experiences org - supporting billions of messages across email, push, SMS, and in-app channels. My teams built and operated experimentation-ready systems and experiences and helped launch high-impact initiatives like the password sharing rollout. At Disney, I lead engineering for commerce messaging and early life experiences. I also lead the cross-functional team that support global price changes across Disney+, Hulu, and ESPN+. I bring a bias for execution, but always in service of long-term business impact and strong product alignment.

Experience

21 yrs
Total Experience
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Average Tenure
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Current Experience

The walt disney company

Director of Engineering

Sep 2024Present · 1 yr 9 mos · San Francisco, California, United States

  • I lead engineering across key parts of the streaming commerce and growth stack - including pricing, commerce messaging, and early user retention.
Engineering LeadershipProduct InnovationProduct Development

Various

Advisor/Investor

Sep 2023Present · 2 yrs 9 mos

Career break

Travel

Jul 2023Dec 2023 · 5 mos

Netflix

Director Of Engineering, Messaging Experiences

Apr 2011Jun 2023 · 12 yrs 2 mos

  • I spent over 12 years at Netflix, where I grew from engineer to org leader - ultimately leading the Messaging Experiences team. We were responsible for how Netflix communicated with users through billions of messages: email, SMS, push, and in-app. Messaging was a critical part of how we supported growth, retention, and monetization - and I helped shape how we built for scale, experimentation, and real business outcomes.
  • Influenced over $10B in revenue over the years by supporting pricing changes, upsells, lifecycle nudges, and the password-sharing monetization effort.
  • Served as engineering leader accountable for the bootstrapping and delivery of the paid password-sharing initiative, directing a 150+ person cross-functional team. I represented engineering in the cross-functional leadership group that presented updates to Netflix executives including the CFO, COO, and CPO.
  • Led development of the in-app messaging orchestration system, which enabled the business to deliver contextual, experimentable messaging on all devices. The system is core to delivering critical revenue generating experiences.
  • Helped shift the org from execution-focused to innovation-driven - within two years, every engineer shipped a production idea, several generating millions in annual revenue.
  • Introduced the Consumer Product org’s first cross-functional accountability framework - a cultural change that stuck and helped us deliver during uncertain times.
Distributed SystemsProduct DevelopmentLeadershipBusiness StrategyOrganizational DevelopmentStrategic Planning+7

Yahoo! inc.

Senior Software Engineer Lead - Data Highway

Sep 2007Mar 2011 · 3 yrs 6 mos

  • At Yahoo, I led test engineering for DataHighway - the company’s flagship real-time data platform that powered analytics, personalization, and advertising across properties like Search, Mail, News, and the homepage. This was my first experience working at true internet scale, and it shaped how I think about reliability, systems, and data quality.
  • Built and owned the end-to-end test framework for a platform that ingested terabytes of data daily, supporting petabyte-scale analytics.
  • Wrote automated tests in Perl, C++, and Java to validate complex data pipelines and catch regressions before they hit production.
  • Our team helped keep data reliable for hundreds of downstream teams - including behavioral targeting, ad delivery, and search ranking.
AutomationBig Data

Motorola mobility (a lenovo company)

Senior Software Engineer Lead - CAA Build Team

Jun 2004Aug 2007 · 3 yrs 2 mos

  • I joined Motorola straight out of college and became part of the core team responsible for building and automating the baseline software used across Motorola’s flagship phones like the Razr and Rokr. Over time, I grew into a lead role, helping scale the team’s impact globally.
  • Automated the core build and release process that supported over 100 device variants shipped worldwide.
  • Cut release cycle time by building tooling that replaced fragile manual steps - helping teams move from occasional builds to daily integrations.
  • Owned and maintained the baseline build used across all P2K-based phones during Motorola’s peak global run.
  • Trained engineers in Brazil, Italy, India, and the U.S., and helped set up local build/release teams with consistent tooling and process.
Mobile DevicesTraining & Development

Education

University of Illinois Urbana-Champaign

Bachelor of Science — Computer Science

Jan 2001Jan 2004

Montfort School, Yercaud

High School Diploma — Mathematics & Biology

Jan 1985Jan 1995

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