Jan 2022 – Oct 2023 · 1 yr 9 mos

• Acronis provides award-winning backup software & data protection solutions for consumers, businesses & MSPs. ~2000 people, Schaffhausen, Switzerland.
• 𝗖𝗵𝗶𝗲𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿
• Responsible for corporate branding, positioning and messaging, corporate communications, demand generation, field marketing, marketing operations, social media and PR.
• Grew ARR over 60% while increasing overall marketing ROI.
• Managed global team of more than 150 people focused on execution and delivering to lead, CPL and partner signup targets.

Jan 2020 – Jan 2022 · 2 yrs · Dallas/Fort Worth Area

• Cofense is the leading provider of phishing detection and response solutions. ~400 people, Leesburg, VA.
• 𝗦𝗲𝗻𝗶𝗼𝗿 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Responsible for corporate branding, positioning and messaging, corporate communications, demand generation, field marketing, sales and partner enablement, social media and PR.
• Established new, differentiated messaging, increasing web traffic and qualified leads.

Jan 2017 – Jan 2020 · 3 yrs · Dallas-Fort Worth Metroplex

• Zimperium is the #1 Mobile Device and App Security software solution. ~200 people, Dallas, TX.
• 𝗖𝗵𝗶𝗲𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿
• Responsible for corporate branding, positioning and messaging, corporate communications, demand generation, field marketing, sales and partner enablement, social media and PR.
• Grew business to record revenue with triple digit customer and revenue growth and partnerships with Google, VMware, Microsoft, MobileIron and McAfee.
• Received more than 30 awards for technical innovation and market success.

Jan 2016 – Jan 2017 · 1 yr · Dallas/Fort Worth Area

• FireMon develops firewall and security management solutions for medium to large enterprises. ~200 people, Lenexa, KS.
• 𝗖𝗵𝗶𝗲𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿
• Responsible for all corporate, product, field and partner marketing activities.
• Led sales enablement training of Force Management’s Command of the Message and implementation of salesforce.com CRM.
• Built first-ever ISR team for lead qualification exceeding targets each quarter.
• Increased website traffic 30% and visitor conversion 53%.

Feb 2013 – Apr 2016 · 3 yrs 2 mos · Dallas, TX / Sunnyvale, CA

• Juniper develops enterprise-scale data center network and security solutions. ~10,000 employees, Santa Clara, CA.
• 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Global responsibility for branding, communications, PR, campaigns, events and EBCs.
• Increased brand awareness 20-fold through targeted advertising campaign.
• Led the rollout of a new corporate archetype to over 9000 employees.
• 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Introduced campaign with a movie trailer and security game app downloaded over 23,000 times.
• Developed a new field enablement program resulting in a 10% pipeline increase in 60 days.
• Key part of the team that conceptualized and created one of the highest-ever rated RSA keynotes.

Jun 2009 – Feb 2013 · 3 yrs 8 mos

• Part of the Enterprise Security Products (ESP) division focused on network security, security information and event management and application security. ~60,000 total employees, Palo Alto, CA.
• 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Responsible for all security product related corporate, product, partner and field marketing activities and analyst and press relations for TippingPoint and HP ESP after acquisition.
• Increased HP security share of voice from 19% to 26% in 3 months.
• Redesigned website and increased traffic over 80% with 100% increase in visitor conversions.
• Delivered over 24% of the sales pipeline directly from marketing programs.
• Increased press interviews, case studies, articles, press releases and coverage year over year.

Apr 2008 – Jun 2009 · 1 yr 2 mos

• Credant developed enterprise-focused data encryption technology. ~150 employees, Dallas, TX.
• 𝗖𝗵𝗶𝗲𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗶𝗰𝗲𝗿
• Responsible for all marketing functions including corporate marketing, product marketing, field/channel marketing, PR/AR, corporate communications
• Built the demand generation program resulting in over $11M of opportunities per quarter.
• Increased lead flow more than 30% per quarter and customer base over 20% in two quarters.
• Evolved from zero organic search results on the first 10 pages to multiple first and second page results.

Jan 2006 – Jan 2008 · 2 yrs

• Security-focused startup focused on keeping children safe while online. ~20 employees, Dallas, TX.
• 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗢𝗢
• Built company from an idea to 20 employees and paying customers in 12 months.
• Grew web traffic from zero to 4500+ visits/month.
• Signed marketing distribution agreements with JC Penney and McAfee.

May 1999 – Oct 2006 · 7 yrs 5 mos

• McAfee (now branded Trellix) was one of the largest global endpoint security companies focused on small, medium and large enterprises. ~2500 employees, Santa Clara, CA.
• 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮 𝗙𝗶𝗲𝗹𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝘀 (𝗠𝗰𝗔𝗳𝗲𝗲)
• Created a customized marketing program in strategic accounts resulting in $10M/quarter of new revenue.
• Developed field marketing program supporting 250 events/year and $400M in revenue.
• Created SMB new business marketing program leading to 56% revenue increase quarter of quarter.
• Integrated channel partner and direct marketing activities.
• 𝗩𝗶𝗰𝗲 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗠𝗰𝗔𝗳𝗲𝗲
• Led analyst relations resulting in moves to leaders quadrant.
• Created and trained sales and partners on product USP and value proposition.
• Developed positioning assets used by global field and partner teams.

Jun 1995 – May 1999 · 3 yrs 11 mos

• Datastream built a database application to manage routine facility maintenance tasks. ~200 employees, Greenville, SC.
• 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 | 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
• Grew company from $15M to $100M.
• Started as a Sales Engineer then became the company's first product manager and ultimately Director Product Management
• Designed and delivered the company's first web-enabled application, MP2 WebLink, winning Plant Engineering’s Product of the Year award.
• Served as primary consultant across vertical industries to implement CMMS application.