Sam Plant

CEO

Manchester, England, United Kingdom10 yrs 4 mos experience

Key Highlights

Generated £27m in sales for multiple businesses.
Grew inbound sales by 166% in six months.
Tripled email revenue from £63k to £227k.

Stackforce AI infers this person is a Marketing Specialist with expertise in Brand Strategy and Digital Marketing.

Contact

Skills

Core Skills

Digital MarketingContent StrategyBrand MarketingSeoBrand ManagementContent Marketing

Other Skills

Creative ServicesCopywritingBrand DevelopmentMarketing MaterialsBriefsBrand AwarenessCreative StrategyAttention to DetailPerformance MetricsBrandingBrand BuildingCommunicationDigital ContentSearch Engine Optimization (SEO)Activations

About

Every business that wants to grow needs a marketing function. Most small businesses can’t afford one until they’ve already grown. It’s a catch-22 - and it’s the problem I solve by working with small and medium-sized business owners as their outsourced marketing lead. What that looks like in practice: → Brand and marketing strategy → Copywriting and ghostwriting → Content marketing and SEO → Positioning and messaging → Fractional marketing direction Working with a freelance marketing director means you don’t need to worry about an internal team with large overheads. You get the thinking and the work, from one brain who’s been there and built it before. One brain that's delivered results like: → Rewrote Flowd’s website copy (time on site up 15% in month one, inbound enquiries up 700% year-on-year) → Ghostwritten founder content that hit 3 million impressions in one quarter → Grew inbound sales by 166% in six months → Tripled PassMeFast’s email revenue from £63k to £227k → Grew an email list from zero to 60,000 subscribers → 50+ page-one rankings on search A decade across agencies and startups means I’ve been on both sides of most problems before I arrive at yours. So if your marketing is held together by good intentions and a messy Notion doc, we should probably talk. sam@samplant.co

Experience

10 yrs 4 mos

Total Experience

4 yrs 3 mos

Average Tenure

5 mos

Current Experience

Flowd

2 roles

Content & SEO Lead

Promoted

Jan 2026 – Present · 5 mos · Manchester, England, United Kingdom

After 2 years of full-time employment (and helping win multiple awards including a 1st place position on the UK Fast Growth Index), I'm now supporting Flowd on a freelance basis with digital marketing strategy, content, SEO, CRO and organic growth.

Brand Marketing Manager

May 2024 – Jan 2026 · 1 yr 8 mos · Manchester, England, United Kingdom

Marketing MaterialsBriefsBrand AwarenessCreative StrategyAttention to DetailPerformance Metrics+19

Sam plant & company

Freelance Marketing Director

Jan 2026 – Present · 5 mos · Manchester, England, United Kingdom · Remote

After nine years freelancing on the side, I went full-time in 2026.
Ambitious but time-poor founders, brands and agencies come to me for digital marketing strategy, brand consultancy, copywriting and content marketing.
I've worked with 26+ businesses, been published in 80+ publications and generated £27m in sales.
Full funnel marketing. Strategy and execution from one brain - like a one-man agency.
Drop me a DM or email sam@samplant.co to see how I can help grow your business (I am a Plant, after all).

Digital MarketingContent StrategyCreative ServicesCopywritingBrand DevelopmentBrand Management

Copypoppycock

Head Cock

Jan 2026 – Present · 5 mos · Manchester

I built the world’s weirdest copywriting game to stop my brain from turning into total mush.
Between the barrage of AI-generated “thought” leadership and “best” practices, it feels like our creative muscles are collectively wasting away.
So, I built something a bit mental to stop the rot.
Meet Copypoppycock 🐓
It’s a deranged cockerel that gives you a daily 2-minute copywriting challenge to peck your brain awake.
The setup is dead simple:
One copy format
One odd rule
One daft product to write for
It’s very unserious.
You don’t need to be a "Lead Word Architect" or whatever we’re calling ourselves this week to play.
You just need 2 mins a day and a willingness (maybe even a *determination*) to have a laugh.
Give it a bash here: copypoppycock.com

Capsil group

Brand & Content Manager

Jul 2023 – May 2024 · 10 mos · Salford, England, United Kingdom

Managing the PassMeFast & ADI Network brands

Team ManagementMarketing MaterialsPress ReleasesCopywritingBriefsBrand Awareness+34

Passmefast

3 roles

Senior Brand Executive

Promoted

May 2022 – Jul 2023 · 1 yr 2 mos

When I first joined PassMeFast in 2018, there were 15 of us selling driving courses in the North West.
By the time I left five years later, there was about 70 of us and PassMeFast was the largest intensive driving course provider in the UK.
It wasn’t all me, of course, but as the marketing team’s first hire, I played a big part and learnt a lot about scaling startups.

Marketing MaterialsPress ReleasesCopywritingBriefsBrand AwarenessCopy Editing+34