Ashley Langford

CEO

Cumming, Georgia, United States14 yrs 7 mos experience

Key Highlights

3x Marketo Certified Expert and 2x Champion.
Boosted MQL-to-SAL conversion by 40%.
Increased outbound meeting schedules by 572%.

Stackforce AI infers this person is a Marketing Operations Leader in the SaaS industry with a focus on revenue optimization.

Contact

Skills

Core Skills

Marketing Operations

Other Skills

Data AnalysisLeadershipMarketoSalesforceOutreachZoomInfoSales OperationsSalesforce.com AdministrationApex Data Loaderdemand toolsSocial MediaNonprofitsHerding CatsCustomer ServiceProgram Management

About

I'm the kind of person who loves solving puzzles, only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other. With 15+ years in Marketing and Revenue Operations across SaaS companies ranging from startups to global enterprises, I've built programs that move the needle in measurable ways: 40% more MQLs converting to SALs, marketable databases growing from 44% to 89%, and outbound meeting schedules jumping 572% month-over-month. I'm a 3x Marketo Certified Expert, two-time Marketo Champion (2019 and 2023), and Revvie Award Finalist. I've worked across the full GTM tech stack including Marketo, Salesforce, 6Sense, Outreach, ZoomInfo, and Looker, and I've led everything from single-person ops shops to cross-functional teams of five. My approach is simple: listen first, fix what is broken, and make it stick. The result is faster pipeline, fewer headaches, and teams that actually love their tech stack. Currently open to Director and Head of Marketing Operations or Marketing Technology roles at SaaS companies where systems, data, and revenue strategy need to work as one.

Experience

14 yrs 7 mos

Total Experience

2 yrs 1 mo

Average Tenure

Current Experience

Lastpass

Head of Marketing Technology

Oct 2025 – Feb 2026 · 4 mos · Remote

Served as the senior technical leader within BizTech, aligning Marketing, Sales, and IT systems to support global revenue growth and regulatory compliance.
Owned Marketo architecture, governance, and optimization across multi-region programs, enforcing GDPR, CASL, and CAN-SPAM compliance at scale
Executed a comprehensive audit of the full MarTech ecosystem including CDP architecture, API integrations, data flows, and attribution tracking, surfacing critical gaps and a remediation roadmap

Marketing Operations

Tetrascience

Director of Marketing Operations

Nov 2023 – Sep 2025 · 1 yr 10 mos · Boston, Massachusetts, United States · Remote

Led GTM analytics, reporting, and tech stack ownership across a Boston-based SaaS organization, serving as a strategic partner to Sales, Marketing, and RevOps leadership.
Re-architected Marketo programs, lead scoring, and campaign operations, boosting MQL-to-SAL conversion by 40% and cutting campaign production time by 30%
Directed end-to-end management of the GTM tech stack (Salesforce, Outreach, ZoomInfo, Marketo), improving integration efficiency and team output by 20%
Launched a Marketing Center of Excellence, standardizing campaign operations playbooks and reducing build time by 30%
Built executive QBR dashboards enabling more accurate forecasting, attribution modeling, and sales planning
Implemented Jira across ops, marketing, and revenue operations, improving delivery speed by 35%

LeadershipMarketing OperationsMarketo

Hackerrank

Senior Manager, Marketing Operations

Mar 2022 – Nov 2023 · 1 yr 8 mos · Mountain View, California, United States · Remote

Managed and mentored a team of five marketing operations professionals while re-architecting the core Marketo infrastructure for a global developer hiring platform.
Re-architected the Marketo instance, cutting Salesforce-to-Marketo sync time from hours to minutes and improving operational efficiency by 40%
Increased overall team capacity and output by 30% through structured coaching and cross-training programs
Drove a 20% increase in lead management efficiency by aligning Marketo programs with business objectives and accelerating sales funnel progression
Improved marketing ROI by 15% through advanced reporting and analytics frameworks
Increased team productivity by 25% by streamlining workflows through automation and reducing manual workload

Marketing Operations

Integrate

Senior Marketing Operations Manager

Jul 2019 – Mar 2022 · 2 yrs 8 mos · Phoenix, Arizona, United States · Remote

Owned the full marketing technology ecosystem and database strategy for a demand generation SaaS platform.
Overhauled database health, growing the marketable database from 44% to 89% and significantly improving targeting accuracy
Generated a 68% increase in MQLs and a 45% rise in SALs through cross-functional end-to-end campaign execution
Drove a 20% increase in email open rates through targeted segmentation and personalization strategies
Managed implementation and integration of new tools across the marketing technology stack, improving team efficiency by 20%

Marketing Operations

Greensky®

Marketing Operations Specialist

Sep 2018 – Jul 2019 · 10 mos · Atlanta Metropolitan Area

Revamped the MQL-to-sales handoff process, increasing MQL conversion rates by 67% and compressing sales pipeline cycle time
Achieved a 53% email open rate on outbound campaigns, contributing to annualized new account value exceeding $100M
Launched personalized automated outreach for the Inbound Sales team, increasing scheduled meetings by 572% month-over-month

Marketing Operations

Waystar, the combination of navicure and zirmed

2 roles

Marketing Operations Manager

Promoted

Apr 2018 – Sep 2018 · 5 mos

Led the Navicure/ZirMed merger migration project, building a detailed Marketo instance transition plan and ensuring continuity across systems
Developed automated Marketo processes and workflows improving scalability and team efficiency by 30%
Optimized lead scoring, multi-touch nurture programs, and lead lifecycle management, resulting in a 20% improvement in lead quality and Salesforce integration fidelity

Marketing Operations