Soundarya V Yadav

Digital Marketing Specialist

Bloomington, Indiana, United States3 yrs 9 mos experience

Key Highlights

Developed patented innovations enhancing user engagement.
Led cross-functional initiatives improving operational efficiency.
Passionate about leveraging data-driven marketing strategies.

Stackforce AI infers this person is a B2B Automotive Engineer specializing in Advanced Driver Assistance Systems and Product Management.

Contact

Skills

Core Skills

Product ManagementStakeholder EngagementAdvanced Driver Assistance Systems (adas)Process OptimizationSoftware Development

Other Skills

Cross-functional team collaborationProcess optimization & operational efficiencyAdaptive autosarCANoeAUTOSARDevOpsCATIACollaborative Problem SolvingProject PlanningCustomer experience improvementProject ManagementNetwork ProtocolsvTESTstudioFunctional TestingLinux Kernel

About

I am a first-year MBA candidate at Indiana University’s Kelley School of Business. Before my MBA, I spent 4 years at Mercedes-Benz R&D and NTT Data (on the BMW project), leading cross-functional initiatives in Advanced Driver Assistance System (ADAS) and Infotainment platforms that improved efficiency, generated patented innovations, and enhanced user engagement. My experience combines technical expertise with strategic problem-solving, equipping me to translate complex systems into actionable business insights. I am particularly passionate about marketing, where I aim to leverage go-to-market strategy, process optimization, product management, and data-driven decision-making to create value for organizations and their customers. Alongside technical skills in SQL, Autosar, Gitlab, and DevOps, I bring strengths in client communication, stakeholder engagement, and product marketing. I am eager to contribute to roles at the intersection of product marketing and product management —supporting innovation, operational excellence, and customer-focused growth.

Experience

3 yrs 9 mos

Total Experience

1 yr 10 mos

Average Tenure

Current Experience

Cummins inc.

Marketing Intern

May 2026 – Present · 1 mo · Columbus, IN · On-site

Mercedes-benz research and development india

3 roles

Autonomous Driving Engineer - II

Feb 2023 – Dec 2024 · 1 yr 10 mos · Bengaluru

Improved ADAS platform reliability and market readiness, helping prevent over €1M in potential post-launch issues and boosting feature validation from 55% to 85%, ensuring strong product-market alignment.
Collaborated with 5+ cross-functional teams to proactively identify risks and streamline decision-making, supporting on-time carline launches and smoother go-to-market execution.
Innovated a safety solution recognized with a patent (Safe Maneuvering During Wild Animal Crossings), enhancing consumer trust and creating competitive differentiation in the market.

Adaptive autosarCANoeAdvanced Driver Assistance Systems (ADAS)Product Management

Infotainment Engineer - II

Promoted

Sep 2022 – Jul 2025 · 2 yrs 10 mos · Bengaluru

Managed and optimized infotainment platform operations, coordinating a hub of Linux and Windows test nodes to support cross-functional teams and deliver timely assistance for customer projects for 10+ hours.
Led stakeholder engagement initiatives with over 150 participants, gathering actionable insights that drove 15+ product enhancements, increased adoption by 75%, and improved internal satisfaction scores by 50%.
Developed a patented infotainment feature that enhanced user engagement by 25%, supporting product differentiation and reinforcing the brand’s competitive position in the premium segment.

Cross-functional team collaborationProcess optimization & operational efficiencyProduct ManagementStakeholder Engagement

Autonomous Driving Engineer - I

Sep 2022 – Feb 2023 · 5 mos · Bengaluru

Joined Mercedes-Benz R&D in the Autonomous Driving division, accelerating go-to-market timelines with on-time carline releases.
Automated key workflows, improving release throughput by 40% and significantly reducing testing hours.
Translated complex system architecture into actionable insights for multiple teams, enabling alignment between technical execution and strategic business objectives.

Advanced Driver-Assistance Systems (ADAS)AUTOSARProduct ManagementProcess Optimization

Ntt data

Automotive Engineer

Sep 2021 – Aug 2022 · 11 mos · Bengaluru

Worked on the BMW project through NTT Data, streamlining DevOps processes to resolve over 500 critical software issues, ensuring smooth system integration and 99% uptime for key automotive applications.
Defined and implemented the DevOps roadmap in collaboration with senior engineering leaders, introducing scalable tools and automation that increased team productivity by 30% and reduced operational bottleneck

DevOpsCATIAProcess OptimizationSoftware Development