Sep 2022 – Jun 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

• Managed a monthly budget of 1.5 Cr with a team of 4 for an international e-commerce client based in Singapore, focusing on healthcare and sexual wellness.
• Planned & Implemented UAC App campaigns on Google for a prominent ride-hailing client, achieving a 5x scale while maintaining consistent CAC.
• Enhanced the AOV by 25% through promoting higher ticket value products like Kits & Bundles via Facebook Ad.
• Achieved a 20% reduction in CAC for a D2C client by reallocating budget from Competitor Search to Generic Search campaigns and pausing irrelevant keywords.
• Conducted extensive testing of various creative communication, optimization techniques, and landing pages on Facebook resulting in 2% increase in conversion rate.
• Proficient in utilizing Google Analytics & Shopify to understand user behavior & analyze sale data.

Aug 2021 – Sep 2022 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

• Managed end to end performance marketing responsibilities for multiple clients from sectors including Healthcare, Ecommerce, Optical Retail & Real estate.
• Hands on experience on Ad Platforms including Google Ads (Search, Display, Perf. Max, YT Video),
• Facebook Ads (Awareness, Conversions, Traffic, Lead Gen and Catalogue Sales), LinkedIn Ads, and
• Twitter Ads.
• Exposed to other platforms including Google Analytics, Google Tag Manager, FB Ad Library, Microsoft Clarity & Zapier.
• Day to Day Responsibilities includes Media Planning & Budgeting, Building Digital Strategies,
• Campaign Execution & Optimization, Campaign Reporting, Client Management.