Shreyas Dwivedi

Business Development Executive

Gurgaon, Haryana, India12 yrs 4 mos experience
Highly Stable

Key Highlights

  • Over 10 years of experience in app advertising and e-commerce.
  • Proven track record of managing multi-million-dollar advertising portfolios.
  • Expertise in App Acquisition and Mobile Attribution.
Stackforce AI infers this person is a seasoned E-commerce and Digital Marketing specialist with extensive experience in app advertising.

Contact

Skills

Core Skills

Account ManagementDigital Marketing

Other Skills

SalesMarketing AttributionPerformance MarketingMarketingMarketing StrategyMarketing ManagementConsumer BehaviourPolicyMicrosoft ExcelStrategic PlanningProject PlanningSPSSC++Financial AccountingInternational Management

About

Dynamic and results-driven app advertising and e-commerce specialist with over 10 years of experience in the internet industry. Proven track record of driving multi-million-dollar advertising portfolios and leading growth for some of the largest digital advertisers in India. Expertise spans App Acquisition, SKAD and non-SKAD measurement, Mobile Attribution, and E-commerce ads. Adept at building strategic partnerships and delivering measurable business outcomes.

Experience

12 yrs 4 mos
Total Experience
3 yrs 2 mos
Average Tenure
2 yrs 9 mos
Current Experience

Snap inc.

Senior Account Manager, Large Customer Sales

Sep 2023Present · 2 yrs 9 mos · Bengaluru, Karnataka, India · On-site

SalesMarketing AttributionPerformance MarketingAccount ManagementDigital Marketing

Google

2 roles

App Marketing Specialist, Large Customer Sales

Nov 2021Sep 2023 · 1 yr 10 mos

Digital Marketing

Account Manager, Mobile App Business

Jan 2018Oct 2021 · 3 yrs 9 mos

Digital Marketing

Flipkart

3 roles

National Key Account Manager- Flipkart Supermart

Feb 2017Dec 2017 · 10 mos · Bengaluru Area, India

  • Onboarded major brands such as Pepsi, Nestle, GSK, Kraft-Heinz, Hershey’s, etc. for launch, with
  • extremely favorable intake margins and credit period
  • Designed the Supermart stock receiving process basis benchmarks from Modern Trade players
  • Designed shelf life (receiving and customer promise) norms for the business basis consumer usage cycles for each category
  • Conceptualized and structured the category approach to consumer insights and addition of it as a
  • new line item for Terms of Trade negotiations
  • Structured the business approach to visibility as a line item for Terms of Trade negotiation
  • Completed definition of catalog structure for >200 verticals (product categories) to ensure ideal
  • viewing options, filters, and optimal customer experience
  • Designed buying plans basis benchmarking from competition selection and salience as well as in
  • collaboration with brand partners to ensure the right selection is made available to all customers of
  • Flipkart Supermart
  • Attractive consumer offers (on marquee products of all portfolio brands) closed with strategic deal-buying in several cases to ensure portfolio profitability is maximized
  • Received All-Hands award for Outstanding Contribution and Efforts in the Flipkart Supermart BU

Business Development Manager

Jul 2016Feb 2017 · 7 mos · Bengaluru Area, India

  • Managing existing Key accounts: Motorola, LG, Alcatel, GOQii, Fossil/Misfit, Titan, Syska and developing new prospective sources for deriving business growth
  • Program Manager: Launch of Smart Wearables on Myntra
  • Project: Understanding of Customer Purchase behavior & delivering suitable solution to decrease returns
  • Inventory and Range Planning to ensure stock availability for sell-out.

Business Development & Key Account Management- Internet of Things Category

Jul 2015Jul 2016 · 1 yr · Bengaluru Area, India

  • Roles & Responsibility:
  • Managing existing Key accounts: Motorola, LG, Alcatel, GOQii, Fossil/Misfit, and developing new prospective sources for deriving business growth
  • Program Manager: Launch of Smart Wearables on Myntra
  • Project: Understanding of Customer Purchase behavior & delivering suitable solution to decrease returns
  • Inventory and Range Planning to ensure stock availability for sell-out.
  • SPOC from the category for planning Fulfilled by Flipkart Inventory, B2B sales, Regional utilisation
  • Conduct root cause analysis and provide routine executive-level reporting on the seller’s current business and future opportunities.
  • New Initiatives:
  • Developed PREXO (Product Exchange Offer) Model for the IOT Category (End-to-End)
  • Designed a model for implementation of RU (Regional Utilization & Fulfilment) for the category
  • Restructuring import policy for Smart Wearables to gain margin goodness
  • Launched Smart Trackers, Smart Jewelry & Smart Headphones verticals for the category
  • Achievements:
  • Executed the first ever collaborative launch on FK and Myntra: driving the entire project from Supply Agreement formulation to coordination of business, finance, marketing, and legal teams to ensure biggest launch of a Smart Wearable in India: Moto 360 (2nd Gen)
  • KAM for the Hero Offer on Big Billion Day Sale, driving sales of >10000 units in under 8 hours
  • Driving >80% of Category GMV & Units during all Sales Events, ensuring 90% Q-on-Q category growth
  • Returns Project: Analysed data & developed business-case for revising returns policy, as well as worked on fraud detection, seller penalization metrics, and Tech Visits
  • 10 new brands/products launched over 5 verticals including developing the portfolio of Smart Jewelry,Trackers and Headphones
  • Revised FK procurement policy for Smart Wearables leading to significant goodness via Tax & Duty Savings
  • Received All-Hands award for Outstanding Contribution and Efforts in the Electronics BU

Godrej consumer products ltd

Summer Intern

Apr 2014Jun 2014 · 2 mos · Nairobi

  • “Channel Development for Salon Engagement Program in Africa”
  • Identification & removal of bottlenecks and inconsistencies in information and workflow for Salon Engagement
  • Revamp the existing loyalty program for Salon Engagement in Kenya
  • Analytics & Campaign Management Evaluation - Assessment of available tools and Companies for deployment in phase 2 of the Engagement Program.

Indian institute of foreign trade

2 roles

General Secretary, IMF- The Student Council at the Indian Institue of Foreign Trade, New Delhi

Dec 2013Feb 2015 · 1 yr 2 mos

  • General Secretary and the Treasurer, The Student Council at Indian Institute of Foreign Trade, Delhi
  • Indian Institute of Foreign Trade
  • December 2013 – Present
  • New Delhi
  • Roles and Responsibilities:
  • Working in coordination with the Institute Administration to ensure the smooth functioning of MBA(IB), the flagship program of IIFT, involving academic as well as extra-curricular events
  • Ensuring proper functioning of all academic clubs and cells by spearheading a team of around 60 senior and junior coordinators at IIFT- planning and organizing activities for the entire academic year
  • Working as Treasurer and looking after administrative work on behalf of the student body
  • Involvement in key policy decisions related to MBA (IB) batches of 2013-15 and 2014-16

Junior Cell Coordinator- The Pharma, Healthcare, and Insurance Cell of IIFT

Jul 2013Dec 2013 · 5 mos

  • Responsible for increasing the awareness level of the students with respect to topics related to Pharma, Healthcare and Insurance.
  • Designed learning material for the sectors and also assisted in company-specific information dissipation.

Shri mahila kalyan samiti

Organizational Head, Rural Literacy Campaign

May 2011Jul 2011 · 2 mos · Bhopal Area, India

  • Acted as Organizational Head for Shri Mahila Kalyan Samiti’s Rural Literacy Campaign organized in Ratibad and Sevaniya Gaud.
  • Mobilized several teams to go into the heart of the villages; conducted various courses on basic Health & Hygiene for women.
  • Wrote and directed a small play highlighting the importance of education for women, especially in rural India

Education

Indian Institute of Foreign Trade

Master of Business Administration (MBA) — International Business

Jan 2013Jan 2015

Institute of Engineering and Technology, DAVV

Bachelor of Engineering (B.E.) — Information Technology

Jan 2009Jan 2013

Kendriya Vidyalaya No.1 , Indore

A.I.S.S.C.E. (CBSE 12th) — Science

Jan 2007Jan 2009

Kendriya Vidyalaya No.1, Indore

A.I.S.S.E (CBSE 10th)

Jan 2007Present

Stackforce found 100+ more professionals with Account Management & Digital Marketing

Explore similar profiles based on matching skills and experience