Sucheta Sen

Brand Manager

Bengaluru, Karnataka, India6 yrs 9 mos experience

Key Highlights

Built brand strategies from ground up.
Improved top of funnel metrics significantly.
Launched impactful digital campaigns.

Stackforce AI infers this person is a Marketing Professional with expertise in E-commerce and Customer Engagement.

Contact

Skills

Core Skills

Brand DevelopmentDigital MarketingCustomer Engagement

Other Skills

CommunicationConsumer InsightBrand BuildingStrategyADOBE OmnitureMarketingMicrosoft ExcelGoogle UAC App Install Campaigns

About

Experienced all-round marketing professional with 6+ years of experience across domains like brand, digital & engagement. With a customer first mindset and data-driven insights, I am always up a challenge. Things that have kept me thriving in the marketing domain: - Building and managing brand from 0-1 - Translating business needs into effective Annual Operating Plans (AOP) to create impactful brand strategies - Effectively communicating with customers to increase top of the funnel metrics & in the process improve the platform orders - Developing a deep understanding of TG through research and tracks - Creating customer journeys based on segmentation to drive multiple transactions - scaling growth via targeted digital campaigns on Facebook and Google - Implementing earned media strategies along with PR to amplify the impact - Being creative while communicating with the consumers

Experience

6 yrs 9 mos

Total Experience

1 yr 10 mos

Average Tenure

Current Experience

Meesho

Brand Manager

Feb 2021 – Jun 2023 · 2 yrs 4 mos · Bangalore Urban, Karnataka, India

Setup playbook for monthly sale campaigns, improved App Opens- 23.3% on BAU
Scaled earned impressions from 50 - 250 Mn/qtr, generated media worth 20 Cr
Built sub-brands- Live, Laap, etc, impacting orders by 125% in P0 test markets
Launched #nobiasinbusiness IWD campaign, generated organic reach of 5+Mn
Built Annual Operating Plan 2023, encompassing annual communication calendar, media & creative strategy, to improve the Top of Mind Awareness by 4pp
Launched 5 Integrated Media campaigns (360 degree), led to growth of SPONT Awareness from 10% - 70% (July’21) & acquired 8 Lacs+ Sellers
Worked on 1st ever Annual Operating Planning (AOP) outlining media,
communication & content marketing strategies, improved mind measures
Scaled Instagram to 200%, delivered engagements higher to Amazon & Flipkart
Worked with main-line/boutique agencies- DDB, FCB, Supari Studios, Hybrid,
WLDD

CommunicationConsumer InsightBrand DevelopmentBrand BuildingStrategyDigital Marketing

Makemytrip

Assistant Manager

Oct 2019 – Oct 2021 · 2 yrs · Gurgaon, Haryana, India

Implemented customer journeys through segmentation using CRM tools
Owned the retention & engagement of the 2nd largest LOB in MMT Hotels (dom + Int)
Improved bookings by 12%
Launched initiatives, Alt. Acc & Trip Ideas, increased 28% revenue
Generated 15% Hotel revenue in COVID through Future Vouchers initiative
Used Adobe Omniture for generating data driven Insights
Created journey for multi transactor cohort

CommunicationCustomer Engagement

Shopclues

Digital Marketer

Jun 2019 – Oct 2019 · 4 mos · Gurgaon, India

I am responsible for the following:
Channel owner responsible for the prospect marketing and managing a monthly budget of ~1Cr. Maintained the CPA through optimizing the Facebook campaigns at different levels
Handled UAC campaigns for APP installs through Google Ads. Used Appsflyer and Google Ads for monitoring KPIs like CPI and CPT
Improved conversions by identifying the key areas and by focusing on channel optimization and funnel metrics
Maintained continuous check on key metrics, optimizing and enhancing campaigns based on current trend data for full paced Growth of Digital
Analyzing and interpreting data on Adobe Analytics tool called Omniture and implementing changes in the Prospecting channel and various campaigns based on it
Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report Builder for the Stakeholders
Handled Monetization by providing Ad serving Inventories on Shopclues pages which included Campaign setup and optimization in Google Ads manager (DFP). Campaign Planning, forecasting of inventory, Google Ad Exchange, Unified pricing Rules helped me to optimize the impression being delivered. It also included Exchanging Bidding with partners like : Pubmatic, Rubicon, index exchange, Smaato

Communication

Nestlé

Internship Trainee

Apr 2018 – Jun 2018 · 2 mos · Mumbai Area, India

I have interned at Nestle as a sales intern where my project was customization of unused space in the general trade sector to increase the shelf space for Nestle products and gather valuable market insights. With my diligent efforts and viable solutions I was able to increase the revenue of both the distributor (with a base of 5000 outlets) thereby increasing the sales of Nestle product within 2 months.

Honeywell automation india ltd

Engineer

Aug 2013 – May 2016 · 2 yrs 9 mos · Pune Area, India

My role and responsibility at Honeywell included:
Designed HVAC solutions using AutoCAD software
Worked on project planning and quality tracking
Part of operation excellence team which focused on improving SOP, raising as well assigning Kaizen and participating in VSM
Miami Convention Center HVAC Design, Miami: Designed Building Automation Systems for the Miami Convention Center using Comfort Point Controllers and Electronic Equipment
HSC Hospital BMS Up-gradation, Winnipeg: Designed HVAC system for Operation Theatres, ICUs in HSC Hospitals using Honeywell Controllers and Electronic Devices