Mar 2023 – Feb 2025 · 1 yr 11 mos · Pune, Maharashtra, India

• Head of P and L of 150 Crores Manufacturing Company based in Pune. This is part of Nutriset Group in France. We serve Ready to Use Therapeutic Foods and Ready to Use Supplementary foods to malnourished kids through eminent Humanitarian Organizations such as UNICEF, WFP , MSF ( Doctors without Borders ) , International Red Cross and many Government Organizations worldwide.
• Leading all departments such as Manufacturing, Quality, R and D , NPD , Sales and Business Development , HR, Finance and P and L of 150 Crores company.

Apr 2020 – Mar 2023 · 2 yrs 11 mos · Mumbai, Maharashtra, India

• USD - 450 Million Company in Biscuits , Dairy and Bakery Ingredients. Brand name - Imperial , Allowrie . Strong Market Shares in Thailand and Impressive presence in South East Asia Market

Jan 2019 – Mar 2020 · 1 yr 2 mos · Mumbai Area, India

• Manufacturer and Marketer of Quality “Khao Shong” Brand comprising flavored coated peanuts/other nuts/dry fruits from Thailand (Competitor of Tong Garden, India having business of INR 80 Cr. Per annum)
• Roles And Responsibilities
• 1. Responsible for India Business and setting up Import and Distribution Plan and its implementation, Pricing, Sales and Trade Marketing Plans and Business Development with National and Regional Importers and Distributors.
• 2. Develop Distribution and Availability in Modern Trade, General Trade, HoReCa and Institutions across India.

Aug 2017 – Dec 2018 · 1 yr 4 mos · Mumbai Area, India

• Major Achievements
• 1. Licensed Innovative & Permanent Disinfection Textile Technology to multiple MNCs in India – P & G,3M, ITC, Pidilite, Blue Star with Angelica, Falke & Nike in Europe / US.
• 2. Designed Innovative New products for Indian Market with applications in Household & Community Water filters, World’s first Reusable-Washable and last for 1 years Sanitary Pads, Anti Infection-Pollution Mask and Air Conditioner Filters. Evangelised and successfully established new products.
• 3. Established new business verticals - Government Sales & Government E Marketing Services (GEMs), Companies with CSR Budgets, NGOs/ Foundations, Project Implementation & Exports to Africa.
• Roles and Responsibilities:
• 1. Responsible to lead highly profitable business of INR 50 Crores in India, Exports of USD-2 Million & handle P and L with team of 10+ Sales, 10+ R&D, 40+ project & operations team.
• 2. Handle Innovation Process, Project Management, Business Strategy and its implementation.

Feb 2016 – May 2017 · 1 yr 3 mos · Ho Chi Minh City, Vietnam

• Major Achievements
• 1. Increased Market Share by 4 % points against Pepsi, Vietnam. Achieved 20% volume growth
• 2. Developed state-of-the-art Sales Force Mobility solution to manage 1000+ Sales force & 400 Distributors. Developed various Sales Systems and SOPs for efficient, well motivated salesforce.
• 3. Achieved high Weighted distribution in Modern Trade. Developed successful Trade Marketing and Visibility campaigns across all channels -GT, MT, HoReCa. Developed Exports in 5 new countries.
• Roles and Responsibilities
• 1. Responsible for Sales and Marketing of USD- 255 Million per annum , Leading all Sales channels such as General Trade, Modern Trade, Wholesale , HoReCa, Institutions in all 63 provinces of entire Vietnam, National Team size of 700+ people , Trade Marketing Budget USD-30 Million per annum with other responsibilities such as Customer Service, Sales Capability Improvement and Process improvement.

Nov 2014 – Dec 2015 · 1 yr 1 mo · Mumbai Area, India/ Surat

• Schmitten and Hoppits are high quality luxury Chocolates. Its a start up brand by RNPL.
• 1. Responsible for Integrated Marketing campaigns including ATL, BTL, 360 degree Marketing Plans and its execution. Handled Total Marketing spend of Rs. 40 Crores per annum.
• Brand Building, Brand Strategy , Brand Positioning
• Media Planning and Go-To-Market Strategies and their implementation
• Plan and Execute Integrated Marketing Mix and various BTL Campaigns.
• Market Intelligence and Track Consumer Insights
• New Product Development and their launches
• International Marketing and Exports
• 2. Establish National Sales & Distribution network in Modern Trade, General Trade, Key Accounts , HoReCa, Institutions & Exports. Increased weighted distribution by 70%.
• 
• Achievements:
• 1. Handled Total Marketing budget of INR- 30 crores per annum and built sizable premium brands crowned with 2 National Awards in the first year of launch.
• 2. Successful Product Launch to establish sizable sales in 8 states with 40 cities in 8 months. Led the team of 272 + people including 15 direct reportees.
• 3.Roped in “Priyanka Chopra” as a brand ambassador & developed TVCFs to develop a Premium Food brand. Also developed Strategic Brand Architecture and positioning.
• 4. Strong understanding of Sales & Trade, Executed 50 + events , “Taste Challenge” national sampling in key accounts, Launched focussed channel marketing programs for GT, MT, HoReCa, Institutions and College Canteens. Developed International Marketing Campaigns
• 5.Developed export markets Nepal, Sri lanka, South Africa, Middle East & South Asia.

Mar 2012 – Oct 2014 · 2 yrs 7 mos · Mumbai Area, India

• Vikram Tea is the Rs. 300 Crores Regional Tea brand.
• 
• 1) Established Vikram Tea ( INR 300 crore Brand) in General Trade, Modern Trade & Exports.
• 2) Created and implemented ATL , BTL, Integrated Marketing Campaigns and its execution, New Product Launches, Modern Trade Penetration , Optimised sales and supply chain processes, built customer partnerships and managed consumer and retail activations.
• Achievements -
• 1. Led P and L with comprehensive responsibility of all business functions Sales, Marketing, Budget Planning, Supply Chain, Finance , HR , Leadership and Administration.
• 2. Established distribution in new channels such as Modern Trade, HoReCa and Institutions.
• 3. Established brand architecture and brand strategy for 35 years old brand. Identified Market Gaps and launched 3 New Premium Tea Variants & established distribution.
• 4. Rationalised Marketing Plans and Investments with “Quantitative Models” in Marketing.
• 5. Launched 2 TV Media campaigns to launch the brand in New Territories

Apr 2009 – Apr 2011 · 2 yrs · Gurgaon, India

• Responsible for Beverages category (Soft drinks, Tea, Coffee and Juices ) for Cash and Carry Business for entire India. Succeded in establishing high business contribution for Beverages category in Total business. Actively involved in establishing highly suceessful and robust business model with other teams. Also involved in setting up various systems and processes for Terms Of Trade Negotiations, Joint Business Planning with leading FMCG comapnies,Replenishment , Business and Membership development and generating strong other incomes for the category.
• Achievement :
• 1. Doubled category contribution of beverages category to the box , sales achievement of 200% over the plan. Pioneered wholesale distribution in carbonated drinks and established channel marketing.
• 2. Realised No.1 "Other Income" to the business with strong support by leading companies like Coca Cola, Pepsi, Dabur, Tata Tea and many other suppliers.

Jul 2006 – Mar 2009 · 2 yrs 8 mos · Mumbai Area, India

• Responsibility for Merchandising,Buying, Promotions,SOPs and P & L of Personal Care category of India's largest retailer with almost 900 stores which included Reliance Fresh, Reliance Hyper, Reliance Super, Reliance Wellness and Sahakari Bhandar stores in Mumbai. Also, led the initiative to open 700 new stores in less than two years.
• 1) National Category Responsibility of Personal Care products reporting to CEO.Responsible for Maximizing Sales , Improve category Margins and manage Profit and Loss of the business.
• 2) National Sourcing, Buying and Finalizing Annual Terms of Trade with all key FMCG Vendors.
• 3) Responsible for Merchandizing, Assortment Planning and develop Joint business plans
• 4) Responsible for launch of Private labels , handle logistics/Supply chain , Inventory Management in Distribution Centres and multiple format stores
• Achievements :
• 1. Handled nearly 100 Companies , 100 Brands, 1200 SKUs , 1000 Negotiations. Also given additional responsibility of Store opening in West Region representing entire Non Food category
• 2. Effective closure of Terms of Trade negotiations with Hindustan Unilever, P and G, Dabur, J & J ,L'Oreal and many other Personal care companies giving 20% of Weighted margins.
• 3. Recruited, led, trained and managed National Category team of 10 people and State teams.

Feb 2006 – Jan 2012 · 5 yrs 11 mos · Mumbai Area, India

• 1. ZODHITA PERSONAL CARE : Re-launch of Zuci/ Zuska brand, Expand presence in GT, MT, Exports, Institutional Sales
• 2. OSOTSPA - INTERNATIONAL : Thailand’s No.1 Energy drinks giant with 70 % Market Share.
• Developed India entry plan and strategy, finalized launch partners & Integrated Marketing Mix.
• 3. POINT OF SALES ADVERTISING ( POSAD) : Malaysia’s No.1 Retail Media provider.
• Set up India Start-Up to provide Retail Media, Shopper Marketing, Merchandising services to FMCGs.
• 4. INDUS MEGA FOOD PARK :
• Established the Start-Up project with 23 Member Team & deployed CAPEX of US$-25 Mio+, obtained approvals from the Ministry , established market linkages & launch Ready To Eat products.
• 5. ETG – AGRO : Built India's first US$ 50 Mio+ pulses wholesale brand & launch new consumer dal packs

Dec 2004 – Jun 2006 · 1 yr 6 mos · Ho Chi Minh City, Vietnam

• National Responsibility of Sales and Distribution Development; Business development; Trade Marketing of 555,Dunhill Brand of Cigarettes including regional brand - Craven-A. Directly accountable to manage business of USD-60,000,000 + per annum. Lead, motivate and manage team of 280+ people. Managed channel performance of HORECA, MODERN TRADE and CONVENIENCE channels. Implemented PDA's( Personal Digital Assistants) for the Key Account sales team.
• Achievements -
• 1. Successfully de-layered Wholesalers and set up of direct coverage of Sales & Distribution and Trade Marketing network of 100,000+ outlets in entire country.
• 2. Efficiently assessed the index of Distribution, Display and Deep Stock which rose by 12% points in the period.

Jul 2001 – Dec 2004 · 3 yrs 5 mos · Ho Chi Minh City, Vietnam

• Led this start-up for FMCG division and set up business of USD- 10,000,000 per annum in entire Vietnam in the span of 3.5 years. Launched various Food/Beverages , Home Care and Personal care products from eminent manufacturers from Japan,Malaysia, Thailand and Indonesia. Set up the business from scratch and established strong,learning and expanding organisation of 120+ people. Provided strategic planning and implementation of various business models , leading Sales team , handling New Product launches , Expansion of distribution network, Sales Capability Improvement , Marketing and Brand awareness campaigns , All aspects of Marketing Mix activities , Finance, Budgeting and New Business Development. .
• Brands Handled :
• Food: Vochelle Chocolates from Malaysia; Lipovitan Energy Drink (Japan); Milna Biscuits from (Indonesia); Berlamin Modular Nutritional Milk ( Germany)
• Non-Food: Sofy Sanitary Napkin from Unicharm (Japan); Giv,Nuvo,Fres Personal Care from Wings(Indonesia); Mortein Pest Control from Reckitt Benckiser ( Thailand); Supermax Shaving Range
• Achievements-
• 1. Company emerged as No.1 Import and Distribution company in Vietnam competing with Swiss giant Diethelm.
• 2. Established expertise in New Product Launches , Trade Marketing, Brand Building and distribution to 55,000 outlets in 36 provinces from scratch.
• 3.Led Import,Warehousing,Supply chain and Finance teams as a Head of entire Consumer Department.
• 4. Visited many countries in SE Asia and managed partnerships with Top Management, Chairman / CEOs of International Consumer Goods companies.

Jun 1993 – Jun 2001 · 8 yrs · West India & Central India Region

• Started my career with Coca Cola India. Always given incremental responsibilities with multiple promotions. Also completed my full time Management Qualification from JBIMS , Mumbai in the period and rejoined Coca Cola.
• Handled key responsibilities of Sales of City Areas and Upcountry Districts places, Setting up of businesses from scratch in new territories , Implementing Distribution Processes and Systems , Handling Key Accounts & Marketing / Discount Budgets , Regional Trade Marketing Planning and Execution , Merchandising Quality , Direct and Indirect Route Structuring , Sales Capability Improvement & Training.
• Achievements -
• 1) Sales Growth achieved was 32 % as against 8% compared to other Sales regions. Received Top ASM award for the region.
• 2) Successful Regional planning and implementation of Trade Marketing Mix
• 3) Conceptualised and Implemented India’s First Hub and Spoke Model for Soft Drink Industry in Rural area. Received National Award for the same.
• 4) Implemented Launch of Merchandising Quality Index (MQI) across all towns.
• 5) Awarded Red Beret for the Unit and nominated as the Training Champion for Central India.