Jan 2020 – Apr 2021 · 1 yr 3 mos

• Led Growth & Retention product team, managing a team of 2 PMs
• Revamped CRM strategy, improving % share of daily tickets through emails and notifications by 10%, reducing Cost Per Booking by 6%
• Redefined the loyalty program, increasing revenue per booking by 25% and reducing cost per booking by 15%
• Redesigned the complete ‘My Bookings’ experience and charted out GTM, improving signups by 50% and engagement on My Bookings by 100% and thus reducing post booking operational costs by around 25%
• Collaborated with stakeholders across the globe (spanning US, Canada, India)

Mar 2019 – Jan 2020 · 10 mos · Gurgaon, India

• Product Lead for buyer experience. Mentored a team of 2 PMs.
• Worked on redesigning the consumer app in order to improve discovery and conversions. Launched a feature ‘collections’ (set of products grouped together basis a theme) to improve product discovery, leading to 15% increase in monthly revenue.
• Also launched MB Pass (a subscription plan) to bring a behaviour change in consumer’s buying habits, increasing ARPU by 50%.
• Worked on improving the onboarding experience and app store ratings and increased monthly acquisitions by ~25% and reduced CAC too by ~25%

Apr 2018 – Mar 2019 · 11 mos

• ‘Payments Product’ -
• Launched products for 3 payment categories (owning app, web and mobile web experience) with 5 Mn monthly transactions.
• Launched features such as view sample bill, recent bill no, fast forward, offers section improving conversion by 2x
• Launched bill reminder platform to remind consumers at bill generation and due date, increasing m-o-m retention by 25%.
• Integrated various merchants across recharges, electricity, water, gas and education (fee payment) product to acquire more consumers. Increased total consumers by 38x (from 0.12 Mn to 4.5 Mn) while the GMV grew 45x (from INR 20 Crore to INR 900 Crore+) per month.
• Proposed a new business, intracity bus ticketing, to management and designed product for the same, solving payments problem in bus travel and bringing 1% of the tickets online in first month of launch.
• ‘Hotels Product’ -
• Owned the complete consumer experience (acquisition, discovery and retention charters).
• Redesigned the complete user journey (listing page, hotel and room details page, filters experience), performed A/B experiments to test hypothesis, increasing conversion by 3x.
• Launched recommendations (using collaborative and content based filtering) to improve experience of repeat users, thus improving conversion by 1.4x

Apr 2017 – Mar 2018 · 11 mos

Apr 2016 – Mar 2017 · 11 mos

Oct 2015 – Mar 2016 · 5 mos

Dec 2014 – Mar 2015 · 3 mos · Chennai

• 1. Identified scope for customisation of apparels in India
• 2. Estimated & defined market potential
• 3. Created an MVP to test market fit

Aug 2012 – Apr 2014 · 1 yr 8 mos · Gurgaon, India

• Launched & owned Consumer Web and Mobile web experience of Online Commerce Platform.
• Defined the product roadmap of E-commerce platform and worked with design team to finalize the UI of the website and mobile web. Decreased the policy issuance TAT for online policies from 7-10 days to 2 days by redefining the process flow in CRM platform.
• Spearheaded PDLC for multiple projects, managing a team of 4 people.
• Performed Enterprise Analysis to identify the As-is (current state) and To-be (future state) of the business and created a decision package composed of impacts, feasibility, cost and benefits.
• Interacted with business to evaluate business operations and offered solutions based on findings. Reduced policy issuance TAT by 40% by making changes in the product flow. Redesigned help menu of online commerce platform post production launch, reducing helpdesk ticket counts by 20% and FTE by 15%.
• Developed/coded few change requests, thus reducing delivery time by 40%. This also saved around USD 10k in multiple code releases.

Nov 2010 – Jul 2012 · 1 yr 8 mos · Chennai, India

• Worked on payments module of Microsoft’s online commerce platform and was responsible for improving the performance and bug fixing.
• Created account creation and various payment mode modules in C# to automate testing of the application, thus eliminating need for manual testing in various application changes.
• Synthesized requirements and information shared by clients and coded solutions.
• Coordinated with the stake holders to translate the business requirements into actual project plan.