Shalini Choudhary — Co-Founder

I spent a decade in SaaS scaling post-sales across many verticals and continents, managing the full ecosystem to help companies grow revenue from existing customers. The part I am most proud of? The incredible people I worked with. Managing teams showed me what I was meant to do: creating environments where people could do their best work. But same wall every time: really good at making founders and VCs richer. When that came at people's expense? Limited control to change it. Also lately SaaS started feeling... not real. Just numbers on screens. Here's what I'm building: As AI makes digital work infinite, value is shifting to what's scarce: real experiences, tangible products you can touch, taste, feel and spaces with communities. We're at an inflection point, and I'm betting on the physical. Absent - Lisboa's space for time. First ever phone-free creative third space in Principe Real, Lisbon where you have everything you need to reclaim your time. Uncomplacent — Portfolio/incubator for first-time founders building boring, real businesses with purpose beyond profit. Using everything I learned scaling SaaS to build physical businesses differently. Launching 3 differentiated consumer products in 2026 and building an entrepreneur/collaborator community. Why now? The job market is changing. People have to choose what side of this shift they're building on. I found my co-founder in a friend, we brought incredible people into the vision, and it became clear: this is the move. What do I know about building physical products or businesses? Not much! But I didn't know shit about tech when I started either. I'm figuring it out, meeting incredible people, and learning as I go. That's always worked before. My whole career has been FAFO with extra steps. What I'm pretty good at: - Convincing people way smarter than me to join things (my actual superpower) - Having ideas, willingness to take risks and conviction/systems to not give up - Pattern recognition across completely different contexts and cross-pollinating for zero-to-one methods - Being the optimal amount of delulu and helping others get there Let's connect if: - You're an entrepreneur who cares about purpose and profit both mattering - You want to partner, invest, or be part of what we're building - You see this market shift happening and want to talk about it - You're somewhere between "fuck corporate" and "oh shit, do I actually do this?"

Stackforce AI infers this person is a SaaS Customer Success Leader with a focus on building tangible businesses.

Location: Lisbon, Lisbon, Portugal

Experience: 17 yrs 2 mos