Jul 2022 – Present · 3 yrs 11 mos · San Jose, California, United States

• As a Sr. Software Engineering Manager at Roku, I lead a talented team focused on developing scalable, high-performance applications that enhance content ingestion and user engagement on the Roku Platform. My role combines technical leadership, mentorship, and strategic alignment of engineering initiatives with business goals.
• Directed a high-performing team, establishing a knowledge-sharing program that improved technical skills by 40% and achieved a 90% employee retention rate through effective performance management.
• Collaborated with stakeholders to define product roadmaps, leading the launch of a playlist ingestion pipeline that significantly boosted user engagement and generated multi-fold ad revenue.
• Spearheaded a QC automation system for 24/7 monitoring of live channels, reducing costs by 35%, and initiated AI/ML-driven quality checks on VOD content, resulting in substantial annual savings.
• Led the successful launch of the Roku Channel in Mexico and automated localization efforts for non-English audiences, enhancing global user experience.
• Developed tools for recommendation-driven VOD playlists and created a system for flexible microsites, increasing engagement and sponsorship revenue.
• Implemented machine learning for ad and binge marker detection, streamlining processes and achieving notable cost reductions, and generated IAB categories from closed captions using LLMs.
• By integrating strategic foresight with technical expertise, I enable Roku to scale efficiently while continually enhancing user experience and achieving significant cost savings.

Jan 2021 – Jul 2022 · 1 yr 6 mos · San Jose, California, United States

• In my role as a Software Engineering Manager at Roku, I led a dedicated team in developing high-performance software systems that significantly enhanced user experience and satisfaction. I collaborated closely with product and engineering teams to prioritize technical debt reduction, balancing new feature development with long-term stability. This approach resulted in a sustainable codebase and reduced cloud costs.
• Directed the hiring process for engineering roles, implementing structured interviews and assessment criteria that streamlined hiring by reducing the time to hire while ensuring a high-quality candidate pool.
• Spearheaded the development of the Rights Management system, which ingests content rights from over 500 providers across various license types (AVOD, SVOD, FVOD), supporting multi-language audio and subtitles to streamline rights management and payouts.
• Led the creation of the Title Tracker to monitor content status across the pipeline, enhancing visibility and improving content go-live turnaround time by 25%.
• Oversaw the development of the Provider Management Console, centralizing the management of Roku Channel providers and configurations, which reduced errors and streamlined the onboarding process.
• Implemented a rule-based system to identify kids' content within a catalog of over 30 million titles, ensuring compliance with COPPA regulations.
• Developed an automated artwork quality control pipeline using AWS Rekognition to effectively detect quality issues.
• Through these initiatives, I fostered a culture of innovation and efficiency, enabling the team to deliver impactful solutions that drive Roku’s continued growth and enhance user satisfaction.

Feb 2018 – Jan 2021 · 2 yrs 11 mos · San Jose, California, United States

• As a Sr. Software Engineer at Roku, I played a pivotal role in developing and maintaining the Content Management System (CMS), enabling the operations team to effectively manage over 25 million content items across the Platform and Roku Channel. My work focused on enhancing metadata and artwork management to improve user experience.
• Developed a content categorization system that efficiently tags items based on metadata attributes such as genre, release year, content type, and audio/subtitle language. This event-driven system processes over one million updates daily, ensuring accurate and timely content tagging.
• Led the development of a Content Ingestion System that allows Roku Channel partners to submit content packages, including metadata, artwork, videos, and captions. This system streamlines content ingestion for over 500 providers and processes several hundred thousand updates daily by enabling custom transformations tailored to partner needs.
• Contributed significantly to the Online Video Platform (OVP) by developing solutions for transcoding, packaging, and delivering content via CDN, facilitating a successful migration from CTS and achieving substantial annual cost savings.
• Developed a Zone Management System that enables advertisers to sponsor topical search results (e.g., "World Cup," "Academy Awards"), generating additional UI space for ad monetization and enhancing user engagement.
• Migrated a batch-based content management system to an event-driven architecture, enabling real-time processing that streamlined content ingestion and reduced processing time by six hours.
• Through these initiatives, I contributed to the growth and efficiency of Roku's content operations, driving innovations that enhanced both partner collaboration and user satisfaction.