Oct 2016 – Dec 2020 · 4 yrs 2 mos · San Francisco Bay Area

Mar 2015 – Oct 2016 · 1 yr 7 mos · Peoria Metropolitan Area

• Built end-to-end scalable analytic solutions and formulated measurement strategies. Created automated Tableau dashboards with readership across execs, business and partners, enabling focus on insights and drive actionable recommendations.
• Led and built in-house Tableau expertise for enabled automation for self-service analytics projects. Collaborated with teams on creating a Data-Interface framework to define data-capture and storage from multiple sources to a single Amazon Redshift Server instance.
• Performed analysis focused on change in traffic, engagement, revenue share, multi-channel attribution and conversion across but not limited to - user segmentation, customer return rates, marketing qualified leads and success events
• Achieved 132% of target number of leads by leveraging Geospatial Analysis on the audience dataset. Defined and analyzed customer funnel and qualified visitors for an award-winning digital marketing campaign
• Achieved 37% media spending cost-savings for Paid Search, Social and Display Advertising through PPC audits using Spyfu and SEMRush. Built models to optimize marketing campaigns by blending data from both online visitor behavior and costs
• Ran Paid search reports for SEM, PPC, and SEO purposes to understand opportunities for spend optimization

Jun 2014 – Aug 2014 · 2 mos · Memphis Metropolitan Area

• Used MS Sharepoint to develop a IT request tracking portal for 10k+ users which achieved a 40% reduction in overall team’s efforts
• Streamlined data-collection process for Application Virtualization portal by defining new attributes to track and analyze user requests
• Completed operational & IT Project Risk assessments, analyzed multiple vendors for VPN and DLP (Data Loss Prevention) rollout
• Secured a ‘High-Performer’ rating for developing a ‘Project-Collaboration’ platform which enhanced employee engagement

Feb 2014 – Dec 2014 · 10 mos · Greater Tucson Area

• Graduate Research Assistant at CIAN (Center for Integrated Access Networks)
• Used Google Analytics to setup A|B Testing, Conversion Goals & Event Tracking resulting in increased user-signups by 37%
• Administered and managed 6 critical databases in MS-SQL Server and also performed database migration to MySQL
• Worked with organizations for their commercialization activity leveraging research data to prepare highly effective Business Cases to submit to the NSF
• Consulted a start-up and developing the business case around the concept in which the network is used to transform the IT resources across a metropolitan area into a unified data center

Jan 2013 – Jul 2013 · 6 mos · Chandigarh, Chandigarh, India

• Client: British Telecom LLC (BT)
• Performed root-cause and trend analysis for 16 database resources to help maintain SLA
• Identified KPIs enabling deeper analytical insights and strategized adjustments to meet goals
• Deployed databases, wrote complex SQL queries & joins to conduct anomaly analysis for Application performance monitoring
• Led daily status calls and supported users with ad-hoc requests on reports and server health dashboards
• Administered the offshore team, mentored new teammates on business visualization, developing reports and client presentations

Dec 2010 – Dec 2012 · 2 yrs · Chandigarh, Chandigarh, India

• Client: Royal Bank of Scotland and Orange
• Worked closely with Project Managers in project tracking, configuration management leading to “versioning” and risk management and setting up Traceability Matrices and Dashboards
• Conceptualized and created a web-based knowledge portal by collecting, segregating and analyzing the different business value chains to create a vast knowledge pool for the Credit Cards & Payments Industry projects
• Delivered & constructed multiple knowledge transfer sessions & documents, leveraging domain & technical capability of participants including client personnel