Hari Kolukuluri

Software Engineer

Hyderabad, Telangana, India13 yrs 5 mos experience

Key Highlights

Expert in migrating legacy systems to modern platforms.
Proficient in Adobe marketing tools and AI-driven solutions.
Strong leadership in managing complex campaign projects.

Stackforce AI infers this person is a MarTech expert with a focus on AI-driven campaign management and integration.

Contact

Skills

Core Skills

Adobe AjoAi CapabilityAjoCampaign DevelopmentUnica IntegrationCampaign PlanningAzure CloudUnica UpgradesCampaign ManagementUnicaUnica CampaignFlowchart MigrationUnica Marketing OperationsCognos

Other Skills

Migration from Legacy platformsCampaign orchestrationCustom contact history solutionAI based monitoringML based automationsMigration of CampaignsAEPMarketoData ingestionJourney designReporting in CJAService Level OwnerJava developmentTuning outbound campaignsRequirement gathering

About

Tech leader with a demonstrated history of working in the Unica, AEP, AJO and Marketo tools. Identification if high ROI AIxML use cases and implementation. Experienced in designing, Solution and Implementing Journeys and Campaign in AJO, Unica and Marketo. Implemented migration projects like Unica to AJO and cloud migration. Java,SQL, shell scripting and batch scripting required to enhance Unica solutions for inbound and outbound campaigns

Experience

13 yrs 5 mos

Total Experience

Average Tenure

Current Experience

Unitedhealth group

4 roles

Senior Manager Software Engineering

Promoted

Mar 2026 – Present · 3 mos

Migration from Legacy platforms to Adobe - AJO, Campaign orchestration and Marketo using AI capability
Custom contact history solution
AI based monitoring capabilities
ML based automations

Migration from Legacy platformsAdobe AJOCampaign orchestrationAI capabilityCustom contact history solutionAI based monitoring+1

Manager Software Engineering

Mar 2024 – Mar 2026 · 2 yrs

Technical manager for team handling Migration of Campaigns from Unica, SFMC, Eloqua into AJO, AEP and Marketo.
Design, develop and support data ingestion from multiple sources to AEP through robust and scalable framework
Design and develop Journeys in AJO
Design and develop campaigns and programs in Marketo
Design, develop and support reports in CJA

Migration of CampaignsAJOAEPMarketoData ingestionJourney design+2

Lead Software Engineering

Promoted

Apr 2020 – Mar 2024 · 3 yrs 11 mos

Played Key role of Service Level Owner for application (SLO)
Leading java development team wrapping Unica inbound with Java API to integrate with Multiple consuming applications
Responsible for all planning, implementation, developing and tactical execution of end to end marketing campaigns with IBM Unica
Effective tuning of multiple outbound campaigns and improve runtimes of multiple campaigns from hours to minutes Preparation of inbound and outbound instances for peak season with peak season readiness based on previous volume.
Requirement gathering, planning and building effective BRD’s, LLD’s and interlocks as per the requirement Effective flowcharts development, segmentation, optimising flowcharts and effective data testing with best practices Planning Users security, creating security policies, campaign templates, Offer templates and application configurations etc.
Planning and facilitating maintenance activities across Unica application.
Developing triggers and scripts to run the flowchart which generates leads and deliver high value leads to different servers.
Leading ETL team involving data ingestion from multiple sources to data warehouse involving technologies like Java, Kafka, Talend ETL
Solution development for new business requirements for multiple line of business for inbound and outbound campaigns
Responsible for Infrastructure sizing based on load of campaigns and transactions and architecture design for primary and disaster recovery

Service Level OwnerJava developmentUnica integrationCampaign planningTuning outbound campaignsRequirement gathering+2

Sr Software Engineer

Jan 2018 – Mar 2020 · 2 yrs 2 mos

Migrated Unica inbound and outbound campaigns from on premise server to Azure cloud virtual machines Implemented Azure DevOps to deploy java REST API into azure app services which is wrapping Unica exposed classes/API for inbound Interact.
Implemented offers/opportunities presentation in multiple languages in Interact
Unica major versions and fix pack upgrades
Multiple POC on Unica new products like Link and Journey
Automation framework for Outbound campaigns
Azure infrastructure automation through Terraform (IaC)

Migration of campaignsAzure cloudAzure DevOpsJava REST APIUnica upgradesAutomation framework+1

Ibm india private limited

Sr Technical Consultant

Apr 2016 – Jan 2018 · 1 yr 9 mos · Hyderabad Area, India

End to end campaign management starting from campaign briefs, coding the list using UNICA, quality checking the code and channel requirements through post campaign execution analysis and measurement.
Acting as a primary consultant for any Automation and UNICA campaign related queries and activities.
Convert test strategies into list requirements for programming using internal databases and Automation tools. Solid working knowledge of SQL, Oracle, Sql server.
We installed and implemented multiple Unica modules like Campaign, Interact, Contact Optimisation.
Installed and configured Interact in 6 run time servers, two profiles in each server. That handles 2Million transactions per day.
Designed Solution to integrate Interact with SMS wrapper, to send out real times messages on data and call offers and confirmation messages.
Implemented DR environment, exactly similar to production. Database and filesystems in sync with production. Migrated application environment from Linux OS to AIX OS to improve security of application with our hassle. Supported multiple environments Production, DR, Pre-Production, Test, Dev
Helped developers in resolving their issues in production while executing/developing campaigns.
Worked with Client team on OS patch updates, Network updates etc.

Campaign managementUnicaSQLOracleQuality checkingDatabase integration+1

Icici bank

Senior Software Engineer

Aug 2015 – Apr 2016 · 8 mos · Hyderabad Area, India

We have Unica campaign, eMessage installed in Unica 7.5 version and web logic 7.5 as supporting application server. User database is Sybase and System table database is Oracle.
We have installed Unica Campaign, eMessage, Interact, Contact Optimization, Detect with 9.1.1 in RHEL 6.5 servers with websphere 8.0 as supporting application server.
Migration of flowcharts and campaigns from Unica 7.5 to Unica 9.1.1.0
Upgrading all Unica modules from 9.1.1.0 to 9.1.1.3
We have partitioned few system tables which are growing at rapid rate and scheduled purging of old data on daily basis.
Developed few Linux scripts for automation of Unica functionality in 7.5, 9.1 versions.

Unica campaigneMessageSybaseOracleFlowchart migrationLinux scripting

Tata consultancy services

System Engineer

Dec 2012 – Aug 2015 · 2 yrs 8 mos · Hyderabad Area, India

Analyzing trouble requests from Service manager or JIRA in Unica marketing operations
Analyzing trouble requests from Service manager or JIRA in Unica campaign flowcharts and eMessage as well Working on enhancement requests from Client to make application user friendly
Fresh installation of Unica Interact 9.1.0.6 and integrating with existing system (Current project)
Testing Interact from end to end post installation and integration with Campaign
Upgraded EMM Suite (Platform, UMO, Campaign, eMessage) from 8.5 version to 9.1 version.
Applied fix packs to latest version i.e 9.1.0.3 to 9.1.0.4 to 9.1.0.6
Fresh installation of Cognos 10.2.1 and integrate with Unica application
Upgrade Cognos from 8.4 to 10.2.1 and integrate with Unica application. (Cognos reports limited to Unica). Supporting External applications of Thomson Reuters like MDM an MAPP developed on Java and HTML5 Application end to end test post Upgrades and fixpack installations
Follow ups with IBM and other support teams to resolve issues

Unica marketing operationsCampaign flowchartsCognosFix pack installations