Jan 2020 – Jun 2025 · 5 yrs 5 mos

Feb 2019 – Jun 2025 · 6 yrs 4 mos

• Riding the Opportunity to drive the end to end Marketing and Digital Transformation for the group

Feb 2019 – Feb 2020 · 1 yr

Jun 2017 – Jan 2019 · 1 yr 7 mos · Gurgaon, India

• Voice of the Customer within the Organisation
• Responsible for New Product launches and management from market research on current trending products, establish timescales for upcoming products, influence pricing, and digital packaging, guiding sales teams, developing clear messaging and market positioning around products.
• Digital Marketing: Digital marketing and digital products- SEO
• Marketing Alliance: Online Partnerships, SME Business and Consumer marketing (e-commerce, affiliate) businesses, responsible for driving P&L growth
• Performance marketing- PPC- ADWORDS- ADVERTS
• Customer engagement and Product Lifecycle management

Oct 2015 – Jan 2017 · 1 yr 3 mos · Gurgaon, India

• Market strategy expert responsible to drive new product innovation by undertaking customer research to find the right product-market fit.
• Ensuring an end to end seamless User Experience in Online+ Offline touchpoints, responsible to drive demand maintaining the brand consistency
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
• Defined the complete Brand identity, Brand communication and Brand Architecture for the organization
• Launched the Omnichannel marketing campaigns for ATL and BTL Campaigns across Digital, TV, print, radio, OOH across India.

Feb 2015 – Sep 2015 · 7 mos · New Delhi Area, India

• Responsible to drive business growth PAN India by improving the Net Promoter Score ( NPS ) across zones
• To Develop and drive the strategy and marketing mix for the brand
• Responsible for Developing consumer insights, Driving Communication and creative execution across all the touch points of the consumer for those categories.
• Develop key metrics to track Brand perception for the set of categories, amongst the relevant TG
• Driving Consumer focus across the various teams within the company in order to build the requisite positioning for the brand
• Drive Consumer research and competitive analysis, to ensure the Brand remains relevant to consumers and measure the effectiveness of the initiatives that are being driven to support the Brand promise
• Drive in Media Strategy, planning & buying across all Offline mediums to deliver maximum returns on the brand investments done
• Develop innovative solutions which include product integration and In-content placement and
• partnerships that deliver the brand objectives in a cost-effective manner.

Jun 2012 – Feb 2015 · 2 yrs 8 mos

• Responsible to drive the B2C Marketing activity for the Brand through Annual Brand Plan to drive TOM score
• 360 Degree Marketing of the programs in focus including strategy formulation for New Program launches. ATL and BTL
• Manage profitability for Special properties of the Brand by ensuring seamless inter-department including Editorial coordination and execution .
• Coordination with Creative Agency involving brief, ppm etc. and implementation through Media Buying agency for the Brand campaign.
• Brand Development- Strategic alliances for developing Brand through Tie ups and Barters.
• Brand Marketing- Responsible for all the B2C Activities for the channel
• Digital Marketing on B2C Domain- ensuring Traffic growth, developing Brand strategy for the web domain
• Product Marketing for Programs , generating Buzz and Media presence.
• ATL and BTL Manager
• Research - Brand Track

Dec 2011 – Jun 2012 · 6 mos

• . Brand Development : Responsible for developing the brand affinity and enhancing Reach.
• . Working for developing the Media barter, formation of corporations and business relations.
• . Comprehensive database management in B2C.
• . Involved in the Activation of Major properties of the News Channel, ensuring Reach.
• . Strategic consulting and formulation of new ideas and innovation.

Dec 2009 – Oct 2011 · 1 yr 10 mos · Raipur, Chhattisgarh

• Specific Responsibilities
• 1. Working in TAM to provide strategic tools to pitch to National Clients
• 2. Building New & Innovative Content and air them on Channel so as to provide value to the Customers in the State.
• 3. Planning, Coordination and Execution of Events to increase Revenue for the Channel.
• 4. Completely responsible for New Media.

Aug 2008 – Nov 2009 · 1 yr 3 mos · Ahmedabad Area, India

• Gold Medalist Batch of 2009 -
• Research Paper published in the University of Essex on driving Innovation in Closed communities.
• Student of PGP (C&E)

Jun 2006 – Aug 2008 · 2 yrs 2 mos

• Responsible for overall Marketing and Sales
• Business Development for the products used in Waterproofing of terrace.
• Building Dealer networks across state and maintaining relations through B2B Campaign
• Stock Maintenance at Dealers locations and Inventory management.