Apr 2025 – Jun 2025 · 2 mos · Hyderabad, Telangana, India · Remote

• B2B Marketing Strategies for IT Companies
• Lead-Generation Sources and Activation Plan
• Website UI/UX Enhancements
• Content Planning
• Social Media Growth Strategies

May 2024 – Mar 2025 · 10 mos · Hyderabad, Telangana, India · Remote

• Leading and driving strategic growth initiatives to elevate Unified Infotech's marketing landscape.
• Architected and executed comprehensive Annual Marketing OKRs and Balanced Scorecards (BSCs), aligning team objectives with business goals to maximize ROI
• Developed strategic frameworks across Content, SEO, Lead-Gen Processes, Social Media Marketing, ICP Messaging, and Events Playbooks, setting new benchmarks for scalability and efficiency.
• Delivered 623 MQLs, building a $1.4M sales deal pipeline within 10 months—an exponential growth from 250 MQLs and a $300K pipeline in FY 2023-24
• Spearheaded the Website Revamp Project, driving a 34% increase in web traffic by overhauling SEO strategies, launching 25 new UI templates, and optimizing content for enhanced SERP rankings
• Amplified LinkedIn presence by growing followers 600% (22K+), boosting engagement by 120%, and introducing impactful content formats such as Teched Carousels, Industry Insights, and gated assets
• Introduced new lead-generation channels, including Social APIs and Content Syndication Campaigns, significantly elevating pipeline contribution and lead quality
• Optimized Clutch and GoodFirms profiles, securing a 20% increase in leads through enhanced marketplace visibility and improved client testimonials
• Produced 150+ on-page marketing assets and revamped 500+ off-page blogs, leveraging TOFU, MOFU, and BOFU strategies to nurture leads and drive SEO performance
• Enhanced Zoho CRM workflows, integrating advanced tracking fields and fostering collaborative sales-marketing sync-ups to optimize lead conversion
• Supported sales enablement initiatives, creating bespoke pitch decks and marketing collateral that drove client engagement and deal closures
• Enhanced employer branding and thought leadership by optimizing leadership profiles, curating employee testimonials, driving PR campaigns, and securing industry accolades through strategic event participation and award submissions

Dec 2023 – May 2024 · 5 mos · Hyderabad, Telangana, India · Remote

• Lead Altudo's Head of Marketing, driving growth through strategic collaboration with Senior Leadership for impactful business outcomes.
• Guide and manage a high-performing team of 15 experts, driving cohesive marketing efforts
• Deliver a substantial annual contribution of 750+ MQLs, achieving an outstanding 70%+ MQL conversion to SALs
• Proven success in contributing to a qualified deal pipeline of $15M in FY23 & $19M in FY24, generating an annual value surpassing 4.9 Million USD (FY24)
• Develop and execute a robust content strategy targeting TOFU, MOFU, and BOFU segments for maximum impact
• Pioneer and implement cutting-edge demand generation channels to elevate brand visibility and
• engagement
• Lead impactful Events, Partner and Growth Marketing initiatives, fostering strategic collaborations for
• mutual growth
• Proficiently manage Zoho CRM, orchestrating the creation of insightful Marketing Leads, Deals Reports, and Dashboards to enhance data-driven decision-making
• Managing & allocating budgets strategically across various digital marketing channels, campaigns, and initiatives to maximize ROI and achieve business goals

Apr 2022 – May 2023 · 1 yr 1 mo

Jan 2021 – Mar 2022 · 1 yr 2 mos

• Altudo is a Digital Marketing and Technology Consulting Company.
• Spearheading digital marketing campaigns (Social Ads + Google Ads) for lead generation, thereby generating 300% lead growth and 15% increase in web traffic
• Creating effective social paid strategy, delivering high performing global campaigns(NA+APAC+EMEA) and reducing CPL enormously by 150%
• Managing Altudo's digital properties (website management + social media marketing) for driving Organizational Reputation Management (ORM).
• Introduced new avenues for organic lead-gen and brand engagement - Social APIs(Boolean Concept), Industry Award participation, Webinars, etc.
• Optimizing lead engine by enhancing landing pages UI, SEO and re-engineering content strategy
• Leading insights generation by driving competitor market research initiatives
• Administering all digital marketing operations including vendor management, design, collateral management for internal stakeholders
• Delivered staggering marketing results for Altudo: 300% increase in both MQLs & SQLs, 30% increase in Web Traffic, 4K followers growth on LinkedIn, 10x growth in webinar attendees, etc.
• Tools/Platforms:
• Organic: LinkedIn, Twitter, SEMRush, SimilarWeb, Wordstream YouTube, Facebook, and Keyhole
• Paid: Hootsuite, LinkedIn Ads. Google AdWords. Salesforce Pardot, and SproutSocial

May 2023 – Dec 2023 · 7 mos · Hyderabad, Telangana, India

• Spearheading growth marketing initiatives in the cloud transformation space, shaping the brand's digital footprint and driving strategic growth.
• Responsible for developing and implementing digital marketing strategies to drive brand awareness and lead generation in the cloud transformation space
• Orchestrating the complete overhaul of the company website in collaboration with an external agency
• Managing marketing budgets, ensuring maximum return on investment in adherence to allocated budget
• Driving digital campaign management by planning and optimizing campaigns across channels
• Optimizing website and social media to enhance brand presence, engage with target audience and drive organic conversions

Jul 2018 – Dec 2020 · 2 yrs 5 mos · Gurgaon, India

• Led social media and other digital strategies across all business units
• Designed & created avenues for monetizing social channels by implementing lead-gen processes through Social API, LinkedIn Ads(including Account Based Marketing) and Quora Ads (Total: 1000+ Leads Annually)
• Led video marketing portfolio for the org.(Concept-Script-Design Framework)
• Developed end-to-end content strategy by designing social media calendar
• Managed stakeholders across US, UK & Ireland for various marketing projects
• Managed marketing research projects to generate insights for enabling
• key strategic decisions
• Optimizied relevant traffic on company website by enhancing UI, SEO and content
• Conceptualized creative designs for various marketing collaterals
• Introduced social media influencer program for increasing the brand visibility
• Social media reporting and analytics (Brand Engagement)
• Introduced social engagement program for promoting thought leadership
• Organization reputation management(ORM) by establishing strong social monitoring & listening practices
• Tools/Platforms:
• Organic: LinkedIn, Twitter, YouTube, Facebook, Quora, Medium, Keyhole & Hashtagify
• Paid: Hootsuite, LinkedIn Ads. Google AdWords. Salesforce Pardot & Simply Measured

Feb 2018 – Jul 2018 · 5 mos

• Led social media marketing strategy for in-house products (B2B & B2C)
• Lead generation through social media paid ad campaigns
• Managed end-to-end content strategy for all official social media channels
• Conceptualized images, videos and other collaterals for product marketing
• Optimized traffic across websites & mobile apps by enhancing UI, SEO and content
• Built product strategy through competitor/market benchmarking
• Implemented marketing strategy for generating traffic & leads through Quora
• Drove event marketing (National & International) to increase brand awareness
• Handled real-time product queries by liaisoning with internal stakeholders
• Tools/Platforms
• Organic: Twitter, LinkedIn, Facebook, Instagram, Quora, Keyhole & Follow the Hashtag
• Paid: Hootsuite, LinkedIn Ads, Facebook Ads, Simply Measured & RivalIQ

Feb 2017 – Jan 2018 · 11 mos

• Managed social media marketing for in-house products (B2B & B2C)
• Managed end-to-end content strategy for all official social media channels
• Conceptualized images, videos and other collaterals for product marketing
• Optimized traffic across websites & mobile apps by enhancing UI, SEO and content
• Built product strategy through competition market benchmarking
• Implemented marketing strategy for generating traffic & leads through Quora
• Drove event marketing (National & International) to increase brand awareness
• Handled real-time product queries by liaisoning with internal stakeholders

May 2016 – Jul 2016 · 2 mos · Bengaluru Area, India

• a.k.a. MetricFox - A Digital Marketing Agency
• Curated content themes & content buckets for B2B & B2C clients
• Social media postings, monitoring & listening(Brand Mentions)
• Lead generation via social API for a B2B client(20 leads/month)
• Social media paid ad campaigns and contests for increasing the posts engagement
• Website enhancements in coordination with web design and SEO teams
• Social media reporting and analytics (Brand Engagement & Competitor Analysis)
• Handled social media queries by coordinating with client servicing team
• Tools/Platforms/Clients
• Organic: Twitter, LinkedIn, Facebook, Instagram, Reddit, Buffer & WordStream
• Paid: Hootsuite, Fb Ads, LinkedIn Ads, Sprout Social, Simply Measured & RivalIQ
• Clients: Tavant Technologies, Holiday Inn, Aditya Developers, Mantri Square, Sobha Developers and UL

Jan 2014 – Apr 2016 · 2 yrs 3 mos · Gurgaon, India

• Lead generation via social API process (100+ leads on a monthly basis)
• Executed lead nurturing campaigns in coordination with PPC team
• Secondary research & data mining for profiling all the qualified leads and CRM data mgmt.
• Social media reporting and analytics (Brand Engagement & Competitor Analysis)
• Social media monitoring & listening (Brand Mentions & Sentiment Analysis)
• Content marketing for events on all the official social platforms
• Identified engagement opportunities and managed queries through close coordination with US counterparts and Sales Support India
• Tools/Platforms
• Organic: Twitter, LinkedIn, Facebook, Google+, Quora, Pinterest, Buffer & TweetDeck
• Paid: Hootsuite, Salesforce, AdWords, LinkedIn Ads, Simply Measured & ViralHeat

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India

• Project Title:Sales and Promotion of Outlook Magazines Online Subscriptions.
• Company Name:Outlook Group (Magazines),
• Domain: Channel Sales & Distribution
• Summary:
•  I was responsible for generating sales through e-commerce channel , brand promotion and distribution activities among its target customers. I was given a predefined target of selling 30 online magazines subscriptions and I sold 33 online subscriptions before the deadline and for that I was awarded as the ‘Best Sales Team Leader’ certificate.
• My activities were:
• Lead Generation through web mining
• Sending e-brochures & Pamphlets
• Cold Calling and Appointment setting
• Visiting in person and presentation
• Account opening and Collections

Jun 2009 – May 2011 · 1 yr 11 mos · Gwalior, Madhya Pradesh, India