Sep 2020 – Oct 2025 · 5 yrs 1 mo · Gurugram, Haryana, India · Hybrid

• TL;DR - Ran marketing for Wipro's US utilities - some days building campaigns, some days building dashboards, often both before lunch.
• Led go-to-market strategy for the Utilities sector in North America, combining brand building with pipeline-focused campaigns.
• Created and scaled Account Based Marketing (ABM) programs for high growth accounts, improving CX and influencing multi-million dollar deals.
• Owned campaign strategy and drove execution across paid media, email, social and events in partnership with sales, domain experts, and external agencies.
• Built cross-functional programs to grow brand visibility, including content syndication, social advocacy and leadership branding
• Developed dashboards to track multi channel KPIs and marketing influenced revenue for executive visibility across 11 industry verticals within Americas region

Apr 2019 – May 2019 · 1 mo · Mumbai Area, India

• Undertook end-to-end ownership for designing the overall marketing strategy for the expansion of Saffola Edible Oils into a premium space.
• Conducted Depth Interviews, Modern Trade visits and extensive secondary research to develop and test product concepts across SEC A1+ / NCCS A1 consumers and non-consumers to recommend the winning concept.

May 2017 – May 2018 · 1 yr · Bengaluru Area, India

• TL;DR - Enabled inside sales teams spend less time guessing and more time closing.
• Applied business intelligence and analytics in projects across the Quote to Cash cycle to generate insights for driving optimisation of sales operations and simplifying sales processes for the Inside Sales Representatives.
• Coordinated between external consultants & internal BI team to ensure scope achievability of agile projects
• Brainstormed UX/UI in a team to visualise first of its kind Metrics Repository for business users & executives
• Contributed to grooming user stories to visualise 360° view enabling sale of services to HPE customers
• Queried data from large SQL based servers to perform data quality checks and logic tests to ensure validity and reliability of derived insights
• Active involvement in on-site Employee Engagement activities

Dec 2015 – Dec 2015 · 0 mo · Gurgaon, India

• Received first-hand experience of the corporate world in a market research organisation through Job Shadowing, sessions with Practice Leaders and Client Business Partners to better understand the role and requirements of the industry and profile.

May 2015 – Jul 2015 · 2 mos · New Delhi Area, India

• Created a 35-step checklist for content curation, value add services & influencer marketing to improve Tata Docomo's social media brand connect through qualitative analysis of high engagement posts of youth-centric brands and secondary research

Dec 2014 – Jan 2015 · 1 mo · Bengaluru Area, India

• Studied HR policies & undertook a survey of senior excutives to quantitatively analyse factors affecting work-life balance.
• Undertook factor analysis in SPSS to provide suggestions for the HR department to improve work-life balance in the Aircraft Research and Design Divison of the organisation