Aakriti Birla

Co-Founder

India4 yrs 1 mo experience

AI Enabled

Key Highlights

Designed neuroscience-backed strategies for top brands.
Achieved 100% renewal rate and 15% upsell revenue increase.
Spearheaded partnerships with major platforms for creators.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Marketing StrategyBusiness DevelopmentDigital StrategyMarket AnalysisGrowth StrategyCustomer Relationship Management

Other Skills

A/B TestingAccount ManagementAdobe IllustratorAdobe PhotoshopAnalytics-driven MarketingBrand AwarenessBrand DevelopmentBrand IntegrationsBrand LoyaltyBrand ManagementBrand StrategyBrandingBranding & IdentityChurnZeroCommunication

About

Hello there! With ~6 years of work experience, I have designed and implemented successful growth formulae for: 1. Brands like Akasa Air, Bru & Kaya Skin Clinics; 2. Eateries like NYC Pie, Crepe-Fe & Big Wong; and 3. People like Harsh Beniwal, Amit Bhadana & Elvish Yadav. I am now studying the tenets of Growth Hacking, Neuromarketing and A/B Testing, as accomplices to shaping the human mind. End Goal? Build a (morally sound version of) Cambridge Analytica. What I do in between? I live to create new things, network, synthesize with the fashions of culture, and for food (not necessarily in that order), and can have cosmic conversations about poker, myths and behavioural economics.

Experience

4 yrs 1 mo

Total Experience

1 yr

Average Tenure

Current Experience

Mind games

Founder

Jul 2023 – Present · 2 yrs 11 mos

🌐: mind-games.in
1. Built & scaled a knowledge ecosystem blending research, marketing consultancy & community engagement
2. Designed neuroscience-backed strategies for brands in SaaS, EdTech, Hospitality, Clothing & Beauty
Established an organic subscriber base of 5000+, partnered with 20+ brands, & gained 50 club-memberships

ResearchMarketing ConsultancyCommunity EngagementNeuroscience-backed StrategiesMarketing StrategyBusiness Development

Schbang

Group Solutions Manager

Dec 2021 – Feb 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

1. Led a team of 12 in managing 8 retainer brands across FMCG, Aviation, Transport, Beauty & Pharma, with a total net worth over $500B, for services in social media, digital, mainline & tech-enabled marketing
2. Directed go-to-market strategies for Akasa Air and product extensions for several Unilever brands, leveraging predictive analytics & A/B testing to maximize launch velocity & optimize customer acquisition costs
3. Developed smart-trackers to identify potential churn-risks & upsell-opportunities, and provided training in sentiment reversal, resulting in a 100% renewal rate & 15% increase in upsell revenue

Social Media MarketingDigital MarketingPredictive AnalyticsA/B TestingCustomer AcquisitionMarketing Strategy+1

Creators company

Strategic Alliances, Founder's Office

Aug 2021 – Nov 2021 · 3 mos · Gurugram, Haryana, India · On-site

1. Spearheaded partnerships with Amazon miniTV, Netflix, Snapchat & Flipkart, negotiating 7-figure deals to amplify content monetization & visibility for India’s top YouTubers
2. Led revenue growth initiatives for 6 creators, including Amit Bhadana, Harsh Beniwal & Elvish Yadav, to drive 15%+ YoY growth in $34M of revenue, using trend-forecasting, PR plans & high-impact brand integrations

Partnership ManagementRevenue GrowthTrend-ForecastingBrand IntegrationsBusiness DevelopmentMarketing Strategy

Chakra biotech llp

Growth Manager

Mar 2020 – May 2021 · 1 yr 2 mos · Jaipur, Rajasthan, India · On-site

1. Led opportunity-validation projects to identify $8M+ market potentials, combining competitive intelligence, user-journey mapping & financial modeling to guide portfolio expansion
2. Built end-to-end consumer research frameworks with Tableau, SurveyMonkey & Google Analytics, to synthesize user insights into product priorities
3. Architected data-driven prototypes with Figma & data dashboards with Google Data Studio, applying behavioural science principles to increase onboarding conversion, shorten product iteration cycles & reduce drop-off

Market ResearchUser-Journey MappingFinancial ModelingData AnalysisMarket AnalysisGrowth Strategy

Limetray

Account Manager

Jul 2018 – Jan 2020 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

1. Managed a portfolio of 90+ restaurants at $100K ARR, driving 2.1x gross-value growth with NRR at 80%+
2. Reduced portfolio churn to a quarterly record-low of 14%, pioneering retention strategies that rescued 8+ high-value accounts & cut preventable churn to 60% by monitoring at-risk behaviours
3. Drove regional deployment of Inventory at 10 outlets of Tossin Pizza in Delhi NCR, resulting in improved forecasting accuracy, reduced waste & increased cost-control, culminating to a national rollout in 5 months
4. Implemented analytics-driven offline marketing & operations strategies, utilizing insights from Google Optimize & LimeTray’s proprietary dashboards to increase repeat rate by 200% for 10+ clients

Account ManagementRetention StrategiesAnalytics-driven MarketingOperations StrategiesCustomer Relationship ManagementBusiness Development