Aarushi Agrawal

Co-Founder

Mumbai, Maharashtra, India6 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led ₹5000 Cr Hair Care portfolio at Unilever.
Built a community of 100k+ followers as a Blogger.
Spearheaded ₹200 Cr+ growth in Premium Beauty E-commerce.

Stackforce AI infers this person is a Sales & Marketing professional with expertise in FMCG and digital content creation.

Contact

Skills

Core Skills

Strategic PlanningDemand ForecastingProduct Launch StrategyE-commerce OptimizationSales ManagementTeam LeadershipContent CreationInfluencer MarketingProject ManagementSales Productivity ImprovementDistribution ManagementCinematography

Other Skills

AdvertisingAdvertising SalesBloggerBloggingBrand ManagementBudgetingBusiness-to-Business (B2B)C++Channel OperationsCommunity EngagementContent ManagementContent MarketingCreative PitchingCustomer AcquisitionCustomer Relationship Management (CRM)

About

Sales & Marketing professional, with experience in two of the leading FMCG companies of India - ITC & HUL. MICA (PGDM-C) alum & Experienced Blogger ( Instagram & Linkedin ~ 100k followers) with a demonstrated history of establishing startups - Kolosseum Communications & India Voyage and working in software industry.

Experience

6 yrs

Total Experience

2 yrs

Average Tenure

4 yrs 2 mos

Current Experience

Unilever

3 roles

Sr Customer Strategy & Planning Manager, Hair Care

Promoted

Sep 2024 – Present · 1 yr 9 mos

Currently leading the ₹5000 Cr Hair Care portfolio in General Trade, managing renowned brands such as Dove, TRESemmé, Clinic Plus, Sunsilk, Indulekha, and Love Beauty & Planet.
Responsible for driving business growth through strategic planning, demand forecasting, trade marketing, and promotional execution. Key responsibilities include optimizing channel operations, ensuring alignment with cross-functional teams (Supply Chain, Finance, and Category Management), and delivering consistent performance in a competitive market.

Strategic PlanningDemand ForecastingTrade MarketingPromotional ExecutionChannel Operations

Customer Strategy and Planning Manager, Premium Beauty (E-commerce)

Promoted

Jan 2024 – Sep 2024 · 8 mos

Spearheaded the growth and success of the Incubator Business for the Premium Beauty portfolio (including brands such as Simple, Love Beauty & Planet, Squad, and Baby Dove), scaling it to an ₹200 Cr+ in annual revenue.
Key responsibilities encompassed end-to-end business management, including promotional planning, product launch strategy, route-to-market (RTM) optimization, and demand forecasting, with a strong focus on E-commerce and Modern Trade.

Promotional PlanningProduct Launch StrategyDemand ForecastingE-commerce Optimization

Area Sales & Customer Manager

Mar 2022 – Dec 2023 · 1 yr 9 mos

Managed the largest territory in India—Western Tamil Nadu—for Foods & Refreshments, overseeing a business worth ₹400 Cr+ annually. Led a high-performing team of 33+ direct reportees, focusing on driving sales, optimizing operations, and achieving sustainable growth.

Sales ManagementTeam LeadershipOperations Optimization

Instagram

Blogger and Influencer

May 2021 – Present · 5 yrs 1 mo · India

Passionate about curating lifestyle content that inspires and connects with audiences. With 100k+ followers across Instagram, Facebook and LinkedIn, I’ve built a community centered on authentic fashion, travel experiences, and everyday lifestyle inspiration.
What I Bring:
Deep understanding of millennial and Gen Z consumer behavior in fashion and lifestyle sectors
Proven ability to create viral content that drives engagement and brand awareness
Experience managing end-to-end influencer campaigns from concept to performance analysis
Strong relationships with brands seeking authentic, results-driven partnerships
Collaboration Portfolio: Successfully worked with diverse brands from fashion (Shein, Souled Store) to travel (MMT), consistently delivering above-average engagement rates.
I believe in the power of storytelling to build genuine connections between brands and consumers. Open to discussing how we can create impactful campaigns together.

Content CreationInfluencer MarketingCommunity Engagement

Itc limited

2 roles

Manager, Strategy Projects

Mar 2021 – Feb 2022 · 11 mos

Recommendation Model Head for All India Transformation projects (PACE) with BCG.
Worked & co-ordinated with 7 different teams - ITC infotech, BCG, Project PACE team, Category, Channel, SMIS, Branches to streamline the cycle plan process. Worked with RSMs & CDMs every month to define the MAP for all India.
Did the S&D transformation of 15 branches(TLP, FLP centric) of ITC and stabilised the monthly agendas into “Store missions” with Drives, NPDs and focus parameters as the agendas.
Defined logic notes with BCG on WOW of WDs, Salesman, SIFY operators, AMs & ASMs post project PACE integration . Transitioned 10+ distributors in Delhi with 7000+ outlet base & worked on both system & ground level working
Acted as an Interface with BCG to provide delta growth to ITC's business by improving salesman productivity via a slew of changes and technological innovations to the system.

Project ManagementTeam CoordinationSales Productivity Improvement

Management Trainee (AUT) , Marketing

Aug 2020 – Mar 2021 · 7 mos

Management Trainee at ITC Ltd.
Worked in Bhopal branch and appointed 350 stockists in Madhya Pradesh in span of 3 months. Handled a team of 40+ AEs, 6 AMs , 30+ PSRs to achieve the mission of increasing the coverage & distribution of Bhopal branch.

Distribution ManagementTeam Management

Kolosseum communications

Founder

Apr 2020 – Jan 2021 · 9 mos

https://www.linkedin.com/company/kolosseum-communications/

Future group india

Marketing Intern

Apr 2019 – Jun 2019 · 2 mos · Mumbai, Maharashtra, India

Indore voyage

Video Journalist

Jun 2017 – May 2018 · 11 mos · Indore

https://youtube.com/channel/UCX3bJ_blC0EKgPSzzl0XeFg
Worked as a Video Journalist for channel “Indore Voyage”.
Nominated as Video Jockey for "National Excellence Award" by World book of records and won it.
Worked in Indore, Madhya Pradesh.
Worked in the following departments: Jockeying,Cinematography, Scriptwriting, Editing, Casting.

CinematographyScriptwritingEditing