Aashish Sahrawat

Digital Marketing Specialist

Noida, Uttar Pradesh, India17 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of digital marketing experience.
Expertise in SEO, SEM, and lead generation.
Proven track record in managing cross-functional teams.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS and B2B marketing strategies.

Contact

aashish@mycloudpms.com LinkedIn

Skills

Core Skills

Digital MarketingLead GenerationSeoSem

Other Skills

AdvertisingAdvertising CampaignsAnalytical SkillsB2B MarketingB2B Marketing StrategyBudget ManagementBudgetingBusiness-to-Business (B2B)CRM SoftwareCampaign DevelopmentCase StudiesCompetitors and Trends AnalysisContent DevelopmentContent ManagementContent Marketing

About

Nearly 16 years of digital marketing experience with achievements in working with cross-functional teams to achieve marketing goals. I have worked extensively in SEM, SEO, SMO (Organic and Paid), B2B Marketplace PPC, Adroll & Google remarketing, and Lead generation techniques. I have worked on marketing automation tools (Mautic, HubSpot) to nurture and convert marketing-qualified leads through workflow mailers to sales-qualified leads and tracked & reviewed leads in Sales CRM tools such as Zoho CRM & Bitrix24. I have worked on in-house and client projects based in multi-industry/verticals such as visa, travel, hospitality, e-commerce, video production, and telecom. Targeted countries are/were India, UK, USA, UAE, and Australia. Apart from my professional interests, I have a hobby that I'm quite passionate about - car driving. I love hitting the road and exploring new places, and driving gives me the perfect opportunity to do so. I am a firm believer in the power of networking and building meaningful connections. I am always open to connecting with like-minded individuals and learning from their experiences. Areas of Expertise: Digital Marketing - SEO, SEM, SMO (Organic & Paid), LinkedIn Outreach, Data Enrichment, Performance Marketing Strategy, A/B Testing & Web Personalization, SEM Campaign & Asset Management, Email Marketing, Content Marketing, Web Analytics - Reporting & Analysis, Online Reputation Management, Lead Generation

Experience

17 yrs 4 mos

Total Experience

3 yrs 5 mos

Average Tenure

3 yrs 9 mos

Current Experience

Mycloud property management system

2 roles

Sr. Digital Marketing Manager

Promoted

Apr 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India · Hybrid

Marketing & Promotions Manager

Sep 2022 – Aug 2024 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

Currently working with mycloud Hospitality as a Marketing & Promotions Manager, managing in-house multiple projects. Responsible for creating and executing a digital marketing plan for cloud-based hospitality ERP software.
Responsibilities: -
Setup, execute & optimize search marketing campaigns, software marketplace PPC & paid social media, eDM, and optimize landing page conversion
Create & execute digital marketing plan and strategy
Interact with International freelancers and lead in-house digital marketing team
Quarterly/Yearly Plan for marketing budget and leads generation
Responsible for improving organic traffic and online reputation on multiple marketplaces
Review monthly & quarterly marketing activities, share monthly & yearly reports with management
Work with cross-functional teams (sales, support & development)
Competitors and Trends Analysis

Search Marketing CampaignsSoftware Marketplace PPCPaid Social MediaDigital Marketing PlanLead GenerationCross-functional Team Collaboration+2

Prologic first

Digital Marketing Expert

Nov 2016 – Aug 2022 · 5 yrs 9 mos · Gurgaon, India · Hybrid

Worked with Prologic First as a digital marketing expert, managing in-house multiple projects. Responsible for creating and executing a digital marketing plan for cloud-based hospitality ERP software.
Responsibilities: -
Setup, execute & optimize search marketing campaigns, software marketplace PPC & paid social media, eDM, and optimize landing page conversion
Create & execute digital marketing plan and strategy
Interact with International freelancers and lead in-house digital marketing team
Quarterly/Yearly Plan for marketing budget and leads generation
Responsible for improving organic traffic and online reputation on multiple marketplaces
Review monthly & quarterly marketing activities, share monthly & yearly reports with management
Work with cross-functional teams (sales, support & development)
Competitors and Trends Analysis

Search Marketing CampaignsSoftware Marketplace PPCPaid Social MediaDigital Marketing PlanLead GenerationCross-functional Team Collaboration+2

Qudos animations

Sr. Search Consultant

Jul 2013 – Nov 2016 · 3 yrs 4 mos · Noida Area, India

Optimized websites with keywords for search engine ranking and handling projects for all the activities of Search Engine Optimization. Optimized websites related to visa, passport, animation video, call centre businesses.
Created & executed SEO plan to promote websites in multiple search engines
Interacted with web developer & designer to implement SEO and conversion optimization recommendation
Leaded SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Optimized websites to make search engine/user-friendly and device compatible
Tracked and analyzed traffic metrics, revenue, and orders (conversion) for all channels (SEO, PPC, SMO).
Created content development plan & interacted with online content freelancers
Executed & optimized SEM campaigns.
Design, build and maintain the social media presence
Executed & analyzed with A/B and multivariate experiments

SEOSEMConversion OptimizationSocial Media MarketingContent DevelopmentTraffic Metrics Analysis

Clay telecom

Associate Manager - International Business Department

May 2010 – Jul 2013 · 3 yrs 2 mos · New Delhi Area, India

Individually promoted in-house multiple websites related to telecom and e-commerce services in India and USA
Did setup, executed & optimized search marketing campaigns, optimized landing page conversion
Created SEO strategies, concepts, work plan, to promote websites
Did absolute SEO website analysis & shared technical recommendations
Discussed with developers and designers & did the implementation
Created/managed strategy for non-paid activities such as SEO & SMO
Communicated and reviewed the performance of word done by agencies
Did co-ordination with sales & customer support team to execute Online reputation tasks

Search Marketing CampaignsSEO StrategiesLanding Page OptimizationOnline Reputation ManagementSEODigital Marketing

Ikf technologies ltd.

Sr. SEO

Jan 2009 – May 2010 · 1 yr 4 mos · Noida

Optimized websites with keywords for clients' websites.
On-Page Optimization & Off-Page Optimization for multiple websites.
Keyword Analysis, Title-Tag Optimization, Meta-Tag Optimization, and Link Building.
Social Networking with Social Media Websites ( Like Facebook, Twitter,Linkedin,Google+, Quora, Flickr, Suqidoo, Stumbleupon, Delicious, Reddit, Diggo, Social Book Marking etc.)

On-Page OptimizationOff-Page OptimizationKeyword AnalysisSocial NetworkingSEO