Aastha Rana

Founder

Delhi, India8 yrs 1 mo experience

Highly Stable

Key Highlights

Expert in defining cohesive design strategies.
Proven track record in mentoring design teams.
Founder of a collaborative design house.

Stackforce AI infers this person is a Product Design expert with a strong focus on branding and user experience in the B2C sector.

Contact

Skills

Core Skills

Product DesignMentoringBrand StrategyProduct ManagementDesign System Development

Other Skills

Motion GraphicsLaunch ExperienceProduct OperationsNew Business DevelopmentFigmaCross-functional Team LeadershipBranding & IdentityArt DirectionCorporate BrandingCommunication DesignUser ResearchUser Experience Design (UED)User Interface DesignGraphic DesignCommunication Strategy

About

I help people tell their stories with clear design and tell my own through vibrant illustrations. Product design (UI/UX) | User Reseach | Brand Identity | Graphic Design | Communication strategy

Experience

8 yrs 1 mo

Total Experience

2 yrs 7 mos

Average Tenure

2 yrs 2 mos

Current Experience

Blinkit

Senior Product Designer & Team Manager (Merchandising, Design)

Mar 2024 – Present · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

・Defining design strategies that are aligning with product goals, strengthening brand identity, and addressing user needs.
・Building, mentoring, and growing a multidisciplinary design team while fostering creativity and driving innovation.
・Overseeing brand elements like typography, iconography, tone of voice, and sonic branding to maintain a unified experience.
・Partnering with product, engineering, and marketing teams to ensure we’re delivering cohesive experiences across all touchpoints.

Motion GraphicsProduct DesignLaunch ExperienceProduct OperationsMentoring

Nara co

Founder

Jan 2023 – Present · 3 yrs 4 mos · New Delhi, Delhi, India · Remote

Nara Co is a collaborative design house working with organisations, causes and people we care about.
From design to words, websites to branding, and even whipping up illustrations and mobile apps, we've got it all covered. And here's the kicker, we don't just do it all; we do it so right, it's almost criminal.
Clients include: Blinkit, Lemonade.shop, WeLeaf

Motion GraphicsBrand Strategy

Zomato

4 roles

Product Manager, Zomaland

Jul 2022 – Dec 2022 · 5 mos

New Business DevelopmentFigmaCross-functional Team LeadershipProduct Management

Senior Designer and Copywriter

Oct 2020 – Sep 2022 · 1 yr 11 mos

・Built a cohesive design system for all marketing touch-points i.e: social media, email marketing, digital ads, videos and print media.
・Taught software such as Figma and Adobe in training bootcamps for the organisation's tech, marketing and design teams.
・Copywriting and Designing for brand ads (Notification, Print and Digital)
・Collaborated with cross-functional teams (including engineers, product designers, and business stakeholders) to develop internal tools and dashboards, resulting in faster content creation within the app.

Motion GraphicsDesign System Development

Senior Graphic Designer

Promoted

Jul 2019 – Oct 2020 · 1 yr 3 mos

・Lead the branding & communication strategy for Zomoto's new brand verticals such as Zomaland, Hyperpure and Zomato Originals.

Motion GraphicsBranding & IdentityArt DirectionCorporate BrandingCommunication DesignBrand Strategy

Graphic and Web Designer

Jun 2018 – Jun 2019 · 1 yr

Ogilvy & mather

Graphic Design Intern

Jan 2018 – May 2018 · 4 mos · Gurgaon, India

Safomasi

Graphic Designer

Jun 2017 – Jul 2017 · 1 mo · Chirag Delhi, New Delhi

Interning at Safomasi was an immersive process into the world of screen-printing, illustration-building exercises, and pattern making for handmade lifestyle products. However, I learnt the finer nuances that goes behind running an independent design studio.
At Safomasi, I learnt:
Strategising and ideating a weekly engaging post for users of various social media channels (Instagram, Pinterest, Facebook and Houzz)
Building on SEOs for the website
Conducting and directing photoshoots
Editing and retouching images of products for the website
Ideating on new products.
Learning the skill that goes behind screenprinting allowed me to work on a self project, titled 'Please Mind Your Business' where I conceptualised my travels into a lifestyle product - a tote bag for my daily commute.