Sep 2023 – Present · 2 yrs 9 mos · Bengaluru, Karnataka, India · On-site

• Contributing to the complete revamp of “Smytten Pulse,” including a data migration from MongoDB to PostgreSQL and backend optimization using Django ORM and Flask-RESTful to significantly enhance performance, scalability, and maintainability.
• Contributed to Smytten’s first AI-powered SaaS project, ”Pulse Surveys AI,” implementing features such as question-level summary generation, deep survey insights, survey editing flow, report generation, etc.
• Dockerized and deployed three major web services using Kubernetes, enhancing system scalability and reliability in a cloud-native environment.
• Developed a high-performance Golang-based proxy service to optimize ad delivery—cutting latency by over 80% and enhancing user engagement. Expanded support for diverse ad formats including shoppable videos and snack-bar banners, driving daily impressions from 300k to 1M+ and lifting ad revenue by nearly 60%
• Built and optimized multiple data pipelines, including a BigQuery pipeline to consolidate user behavioral and demographic data, improving processing efficiency by 50% and enabling custom audience creation for targeted
• marketing.
• Developed a service to segment audiences based on user behavior and demographics, improving ad targeting accuracy by 80–90% and drastically reducing survey response times from days to minutes.