Aug 2023 – Oct 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Series B Fintech · Global Neobank for NRIs
• Led market expansion across EU, Canada, and the US, owning acquisition strategy and go-to-market execution for new corridors.
• Owned multi-channel paid acquisition across Meta (Facebook/Instagram), Google, Apple Search Ads, and affiliate networks; reduced CAC by 70% through funnel optimisation and creative experimentation.
• Designed and scaled lifecycle marketing programs to improve user activation, engagement, and retention across key product journeys.
• Drove consistent MoM growth in payment volumes via retargeting using referrals, email, and push notification campaigns.
• Built and scaled social media as a growth channel, partnering with 30+ creators and agencies to grow brand awareness and engagement across Instagram, LinkedIn, and Facebook.
• Launched and scaled organic acquisition channels (Quora, Reddit), generating ~100K monthly views and ToFu acquisition.

Feb 2023 – Present · 3 yrs 4 mos · Remote

Mar 2022 – Aug 2023 · 1 yr 5 mos

• Worked with cross-functional teams (Product, Operations, Sales) to drive revenue led growth for BitClass.
• Owned metrics like user retention (D7, D30 etc), repeat purchases and revenue, time spent on the app etc.
• Created cohorts based on their behavior on the platform and engaged them via internal communication channels like WhatsApp, Email, Push notifications.
• Worked aggressively on product funnels and optimising the conversion rates at each step through drip campaigns.
• User engagement and app activity (DAU/WAU), user research, A/B testing and continuous experiments to drive the user experience.
• Helped with product-driven growth via in-app engagement and other experiments.
• Boosted email open rates and push click- through rates by content optimization and rigorous A/B testing.
• User acquisition via organic channels like blogs, social media, and communities.
• Creating a content calendar for non paid marketing channels and increased engagement & outreach on social media.
• Established community engagement through content marketing and cohort analysis.

Jan 2022 – Apr 2022 · 3 mos

• Develop strategies for upselling and cross-selling products across user cohort levels.
• Owned user journeys and created automated drip campaigns using MoEngage.
• Drive and monitor A/B tests and data driven experiments to strive for continuous
• improvement in campaign metrics.
• Work closely with Data & Analytics team to drive metrics like CTR, signups, repeat purchases, retention etc
• Worked with Product team for funnel improvement and identifying the user behavior on the app to drive growth through new product features.
• Launched focus rooms - where learners went LIVE together and stayed in the room doing their own work
• Drove in-app engagement by organizing LIVE sessions with learners for music jamming, painting, writing, and more

Jan 2021 – Jan 2022 · 1 yr

• Leading the content operations team to move the BAU forward.
• Successfully launched 400+ course pages end-to-end in a month single-handedly.
• Launching 50+ new courses in a single day along with ad campaign requirements and execution.
• Improved page visit to registration rate from 5.5 to ~8% by doing controlled A/B tests on content/headlines and more
• Designing and defining the course curriculum, with subject matter experts and detailed market research.
• Single-handedly managed content creation, strategy, and execution for BitClass official Instagram page.
• Moving the needle for consumer re-engagement by successfully hosting virtual focus rooms - a place to study in a quiet learning environment, LIVE.
• Coordinating with different teams including sales, supply, and marketing to understand data metrics and launch ad campaigns successfully.

Feb 2020 – Jan 2021 · 11 mos

• Lead a team of 7 Vice Presidents through various coaching and training methodologies and the wider membership of 100+ student volunteers and leaders.
• Maintaining organizational governance with the local chapter leaders, improving organizational
• and operational processes, and working closely with my Board of Advisors on legal and financial
• matters.
• Represented AIESEC to our partners and stakeholders, at local, national, regional, and global conferences and touch points.
• Contributed to the national office by being a part of the Steering Team and directly working on
• organisational strategic direction.
• Created frameworks to evolve the national organisational processes, at the same time working on a revenue growth plan and recovery during COVID 19 crisis.

Feb 2019 – Jan 2020 · 11 mos

• Responsible for managing the HR and Back Office processes related to people development.
• Worked directly on creating local campaigns for training and competency building of the membership in order to support the front office processes and operations.
• Growth in leadership pipeline by 50% catering to all aspects of organizational culture and growth.
• Contributed to the national team by creating frameworks for culture mapping and membership experience.

Aug 2017 – Jan 2019 · 1 yr 5 mos

• AIESEC, the world's largest student and recent graduates-run organization, is the international platform that enables young people to explore and develop their leadership potential for them to have a positive impact on society.