Mar 2026 – Present · 3 mos

• The seven-episode series, available on Prime Video, follows the struggles of Veera (played by Rishikanth), who is determined to revive his grandfather's formerly prestigious but now declining Tamil newspaper, Namma Seidhi. He is supported by a small, quirky team: his optimistic friend Azhagu, the sensible Srivalli, and a "wild-haired goofball" intern named Muthu.

Jan 2025 – Mar 2025 · 2 mos

• Worked as a part of the direction team to design the format and IP of the show.

Mar 2024 – Present · 2 yrs 3 mos · India

• Figment is a smart-brief newsletter that decodes what makes viral brand content tick—what grabs attention, what resonates—and extracts marketing lessons for curious readers and creators, delivered to around 20K+ professionals every week! Here: https://figment.beehiiv.com/subscribe

Sep 2023 – Present · 2 yrs 9 mos · India

• Boutique Production House

Sep 2023 – Jan 2024 · 4 mos · Bengaluru, Karnataka, India

• Interim Producer for Nikhil Kamath's WTF Podcast. Executed 3 Episodes when the Podcast was still being shot at Bengaluru.

Aug 2022 – Aug 2022 · 0 mo

• Tamil Web Series commissioned by SonyLiv, based on the sub culture and inner workings of Meme Creators. Release date: Aug 2022.

Oct 2021 – Aug 2023 · 1 yr 10 mos · Mumbai

• Managing agency relationships to maintain digital creative executions. Supervise digital production and oversee delivery of assets, focusing on rich media, online video, mobile and social creative types. Lead communications during the project lifecycle to ensure that external agencies and internal stakeholders from Creative, Media, Production and Regional Marketing are aligned. Oversee the budgets and project timelines that have been put forth by various agency partners and set expectations as per creatives.
• Recommend active problem solving to on and off-set production issues. Anticipating and clearing roadblocks before they occur. Providing oversight of all aspects of the field and/or task-level project
• performance (i.e. technical, contractual, administrative, and creative)
• In-charge of Film Promotion Shoots for the Hindi & Regional Language Acquired Films. I have managed and supervised more than 25 films, starting with Minnal Murali, Loop Lapeta, Dasvi, Gangubai Kathiawadi,
• Thar, RRR, Bhool bhulaiya 2, Jaadugar, The Gray Man, Major, Darlings, Jogi, Ek Villain Returns, Plan A Plan B, Monica O My Darling, Qala, Kantara, Mili, Don, Thunivu, Maamannan.
• Was the SPOC for Tudum Project for 2022, coordinating with an international team of producers to launch the slate for Netflix Original Shows.
• Integral in setting up the South Content Network for Netflix Social Team, with producing partners in all 5 southern Indian states. Brokered long term deals with Industry veterans, influencers and major content
• creators.
• Brought back audience favorite formats like RJ Balaji Recaps, Top 10, Lol Sabha, Pattimandram for the Tamil Internet Audience.
• Content Partnerships: Maestro Ilayaraaja, RJ Balaji, Parithabangal Productions, Karikku, Arjyou, Tamada Media for Netflix India Youtube Channel.

Aug 2021 – Aug 2021 · 0 mo

• TAMIL, AMAZON PRIME VIDEO INDIA - LOL is an international game show format which featured 10 Tamil comedians trying to make each other laugh first. Release: August 2021.

Apr 2021 – Dec 2021 · 8 mos · Bengaluru, Karnataka, India

• Responsible for leading the development and execution of content strategies that drive engagement, educate customers, and enhance the reputation of Fisdom, one of India’s biggest wealth-tech companies. Produced and directed the Fisdom Conclave in 2021. Executed the company’s integrated marketing campaign during the 2021 T20 World Cup as main sponsors of ‘Cricket Live’ Pregame show.
• The role also included actively managing end-to-end project management of a campaign, production budgets, and cross-functional teams. Responsibilities include timeline management, budget tracking, agency management, talent/partner management, and asset development.

Feb 2018 – Jan 2019 · 11 mos · Chennai, Tamil Nadu, India

• Profile:
• Supervising Producer who was instrumental in launching the OTT platform VIU in Tamil and supervised the rollout of 8 of their projects that year.
• Work closely with the Writer, Director, Head of Production and Viu Originals team to manage
• pre, physical and post-production; ensuring on time and on budget delivery in accordance with Viu Originals standards.

Jan 2016 – Dec 2017 · 1 yr 11 mos · Chennai Area, India

• CM Studios, a Rainshine Entertainment company, is a content development shop and production company, focusing on long-form fiction content in Hindi and Tamil for OTT platforms, with offices in Mumbai and Chennai.
• Executive Producer for Web Series – Ctrl Alt Del (Now on Hotstar) – and Sketch Comedy Show – ICU on Star Vijay
• Director - VOXPOP format - Road Side Stories for Brands like Tinder.
• In-charge of monthly programming of the YouTube Channel – Put Chutney, control of formats
• and supervising the projects from inception to delivery. Overall Delegation to various departments & follow-ups. Crew Finalization, Negotiation, Remuneration, Payouts, Invoices, Paperwork & File Management. Line Production of Videos, On ground shoot management, liaising with all departments. Coordination of File Transfers, Storage, Formats, Final Out, NG Folders, XML Files, Script all in one place. Monitoring video progress, timelines, delay, checking paperwork, updating the PR Kit Signing Agreements, Formats & Vendor Management.

Feb 2015 – Jan 2016 · 11 mos

• Managing key accounts of Amruntanjan and ETA General Air Conditioners
• Involved in Research, Brand Management Strategy & Creative development. Offering consultation to clients on branding, product development, sales and promotion strategy. Managing Integrated Marketing Communication Campaigns across various media. Ensuring on time delivery & exercising control on the campaign budgets. Meeting clients on a regular basis; understanding their needs & translating them to the Agency as “Creative & Media Briefs”. Reviewing and reporting the effectiveness of advertising campaigns.
• Highlights
• Amrutanjan Legacy Campaign 122 Years Celebration
• Launch of new products like StopItch, Comfy, JollyBelly
• and Fruitnik
• ETA General's new Washing Machine Launch Campaign

Oct 2014 – Feb 2015 · 4 mos · Chennai Area, India

• Working with the talented folks at Mitras films, crafting and creating TV Commercials for reputed brands in India.
• Video Portfolio (selective list):
• 1. Panasonic Home Appliances – TVC and demo video for Panasonic Ultimate Super wet grinder with celebrity
• brand ambassador Mrs. Sneha Prasanna.
• 2. TAFE – 4 minute launch video for Tafe Tractors’ subsidiary Massey Ferguson Limited’s new tractor
• ‘Tonner’.
• 3. Lion Dates – Launch TVC for new product - Halwa and TVC for Jam with celebrity brand ambassador – Mrs. Ramya Krishnan.
• 4. Music Video for promotion of Tamil movie ‘Rajathanthiram’ starring music director G.V. Prakash and the lead actors of the movie.
• 5. Venessa Sanitary Napkin - Launch TVC with Celebrity Ambassador Andrea Jeremiah

Jul 2014 – Jul 2014 · 0 mo · Greater São Paulo Area

• Bootcamp Hostel Skol Lá na Vila brought young creatives from all around the world to stay at a temporary hostel in Vila Madalena, São Paulo, during the FIFA World Cup. We received a succinct brief (about a social theme in Sao Paulo) and had 5 days to present our solution. I had the opportunity to exercise strategic and creative thinking, cultural education, planning and human skills during this project.

Sep 2013 – Oct 2014 · 1 yr 1 mo · Bournemouth, England, United Kingdom

• Worked on projects involving digital media and technologies. Focused research and thesis on Augmented Reality based print advertising in India.
• Recipient of The Vice Chancellor Scholarship Award for demonstrating an outstanding personal profile and an exceptional academic profile (equivalent to UK First Class honors degree as assessed by NARIC) whilst in pursuit of his Masters Degree in Advertising at Bournemouth University, UK.

Oct 2011 – Sep 2013 · 1 yr 11 mos · Chennai

• I would say that my main role was being in the New Business Development team and working on pitches. I've had the unique experience of securing a luxury real estate client as a two member team. We also won the company's first Gold Award for published work at the Annual Advertising Club awards. I've also managed a couple of key accounts like British Council and Panasonic as an account executive.