Abhay Kansal

Product Manager

Bengaluru, Karnataka, India2 yrs 6 mos experience

Key Highlights

Expert in driving product marketing in fintech.
Proven track record of successful brand campaigns.
Strong analytical skills combined with creative storytelling.

Stackforce AI infers this person is a Fintech Marketing Specialist with a strong focus on product growth and brand strategy.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyContent Strategy

Other Skills

Marketing CommunicationsBrand CampaignsContent CreationGTM StrategyAnalyticsPartnershipsMulti-channel CommunicationsContent WritingResearchFinancial StorytellingBusiness ResearchChatGPTFinancial ReportingEquity TradingWritten Communication

About

I live at the intersection of Finance and Marketing, where campaigns drive real business outcomes and every creative decision is backed by data. Currently building Product Marketing at Angel One, I've spent the last few years helping fintech brands grow their user base, AUM, and mindshare from the ground up. At Tap Invest, I owned the full marketing function, from brand campaigns and content to GTM launches, partnerships, and multi-channel communications. I worked with brands like Inshorts, TradingView, Moneycontrol, and ClearTax, and helped launch products like Digital Gold and NCDs to a growing investor base. Before that, I honed my financial storytelling at Dhan, scripting content that broke down complex market events for everyday investors. I have a Statistics background so I think in both stories and spreadsheets. That blend is what I bring to every brief. If you're building in fintech or financial services and want to talk product marketing, brand growth, or content strategy - I'd love to connect.

Experience

2 yrs 6 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 3 mos

Current Experience

Angel one

Assistant Manager - Brand

Feb 2025 – Present · 1 yr 3 mos

building Product Marketing

Product MarketingMarketing StrategyMarketing Communications

Tap invest

Marketing Associate

Nov 2023 – Feb 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Developed and executed strategic and successful brand campaigns, both off-product and on- product including partnerships with brands like Inshorts, TickerTape, Tradingview and MoneyControl generating over 10M impressions
Led 6 initiatives including Referral, and revamping remarketing structure, that helped push daily AUM
Used analytics and user feedback to monitor the performance of marketing campaigns
Conceptualized copy for Website, Google and Meta ad campaigns generating over 2M
impressions. Produced high-quality and informative content for Tap Invest's blog, getting over
550K impressions per month
Implemented GTM strategy for app, launching products including Digital Gold and NCDs, resulting
in the growth of app user base and bonds adoption.
Forged partnerships with brands like Cleartax and Lendbox resulting in the business of over ₹1Cr
and helping the brand diversify with multiple products.
Established and scaled comms. via email, push notifications, WhatsApp and LinkedIn generating
over 2M impressions every month with over 30% Open rate

Brand CampaignsContent CreationGTM StrategyAnalyticsPartnershipsMulti-channel Communications+2

Dhan

Content Writer

Dec 2021 – May 2023 · 1 yr 5 mos · India

Upsurge (previously Valuationary) is an ed-fintech platform which creates content for financial geeks. At Upsurge I
frame content for their Instagram and YouTube. The scripts are based on news from the world of finance and markets. We work on covering every important financial learning and event.
Research on various financial analogies and personal finance hacks and prepare scripts on them.
Choose content based on various startups and curate content based on those events

Content WritingResearchFinancial StorytellingContent Strategy