Abhijeet Binjve — Product Manager

I’m a Marketing & Product Marketing Manager in Web3, crafting narratives and growth strategies that make crypto feel intuitive. My journey began in 2018 as a ghostwriter, penning blockchain content before I even understood what an ICO was. That curiosity led me to editorial leadership at The Coin Republic, where I shaped the crypto conversation and managed a team of writers. From there, I moved to Seracle, where I translated DeFi and blockchain into clear onboarding flows, support guides, and whitepapers. Today, at CoinDCX / Okto, I lead brand strategy, product positioning, organic growth (SEO & ASO), and community engagement—on platforms like Discord, Telegram, Twitter, and Reddit. Working cross-functionally with product, design, engineering, and business teams, I build cohesive campaigns and messaging that resonate with real users. What I Bring - Narrative-first approach: I translate feature sets into compelling user-focused stories that explain “why it matters” - Brand integrity: I ensure messaging is consistent across product experiences, marketing materials, and community touchpoints - Organic growth craftsmanship: I embed SEO, ASO, social, and community strategies into everything—from onboarding to campaigns - Collaborative delivery: I align with cross-functional teams to launch campaigns that feel seamless and purposeful I believe crypto thrives when it feels human-first, not just tech-first. If you’re building a Web3 product that needs clarity, community, and compelling narratives, I’d be glad to connect and explore how storytelling can support your growth.

Stackforce AI infers this person is a Marketing and Content Strategy expert in the Fintech and Web3 sectors.

Location: Bengaluru, Karnataka, India

Experience: 8 yrs 3 mos