Abhilasha Singh

Business Development Executive

Maharashtra, India9 yrs 8 mos experience

Key Highlights

Proven expertise in marketing management and strategy.
Strong background in brand management and digital marketing.
Experienced in managing trade shows and marketing campaigns.

Stackforce AI infers this person is a Marketing Professional with expertise in Software and B2B marketing strategies.

Contact

Skills

Core Skills

Marketing ManagementBrand Management

Other Skills

Account ManagementAdvertisingAttributionBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Competitive AnalysisCustomer Relationship Management (CRM)Digital MarketingEvent ManagementKey Account ManagementLeadershipManagement

About

Experienced Marketing Professional with a demonstrated history of working in the computer software industry. Skilled in Marketing Management, Market Planning, Business Development, Marketing Strategy, and Customer Relationship Management (CRM).

Experience

9 yrs 8 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs

Current Experience

Sophos

Channel Marketing Specialist

Jun 2024 – Present · 2 yrs · Remote

Xoriant

Senior Executive- Partner Marketing

Feb 2023 – Jul 2024 · 1 yr 5 mos · Pune, Maharashtra, India

Service stack technologies

Marketing Manager

Apr 2018 – Apr 2019 · 1 yr · Pune Area, India

Quick heal

Sr. Executive Marketing

Jul 2015 – Jul 2017 · 2 yrs · Pune Area, India

Developing and managing agencies for marketing plan execution
Responsible for Brand activation and visibility across managed geography
Managing industry specific trade shows and sponsorship events
Developing and designing in shop elements for promotion
Managing website, collateral, case studies & testimonials
Sourcing and production of gifts/merchandise for partners & end users
E-mail campaigns and digital marketing activities
Market research & competitor analysis
Tracking effectiveness of campaigns
Formulating partner & customer schemes
Planning marketing budget and monitoring related spends

Brand ManagementMarket ResearchDigital MarketingMarketing Campaign ManagementTrade ShowsMarketing Management

Redington india ltd

Product Marketing Specialist

Jun 2011 – Oct 2014 · 3 yrs 4 mos · Chennai Area, India

Primarily drive channel marketing and integrated marketing programs
Implement Go to Market strategies and manage multiple tactical activities to reach a targeted audience
Incentive schemes for channel partners
Market research for new business growth
Event management and corporate communication
Webinars & e-Connect and other demand generation programs