May 2022 – Apr 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Led AI-powered consumer insights and behavior analytics projects, improving trade promotions by 12%.
• Developed enterprise analytics roadmaps aligning with KPIs and driving adoption across 20+ use cases.
• Delivered machine-learning dashboards increasing promotional ROI visibility by 40%.

Sep 2020 – May 2022 · 1 yr 8 mos · Bangalore Urban, Karnataka, India · Hybrid

• Identified growth drivers, competition, and outlook in global industries to develop targeted marketing strategies, resulting in increase in revenue
• Utilized end-customer data and analytics to assess reasons for specific offerings
• Developed next-generation solutions, both digital and non-digital
• Created marketing content and utilized various channels to support business objectives
• Designed and implemented omnichannel strategies aligned with customer mission
• Led digital transformation process across value chain
• Built a learning organization that continuously improves capabilities
• Achievements:
• Developed more than 10 tailored marketing strategies, increased market penetration annually
• Managed E2E marketing, boosting brand awareness by 15% & customer engagement by 25%.
• Streamlined GTM strategy, resulting in a 30% sales increase and 40% market share growth
• Managed and control marketing budget, helped in participating bigger events – Europe Shop
• Identified 5 growth drivers, 12 competitors, and global industry outlook

Jul 2019 – Sep 2020 · 1 yr 2 mos · Bengaluru, Karnataka · On-site

• Led a managed services transformation for a Fortune 500 video game retailer, focusing on reducing maintenance costs and optimizing application performance across multiple functions.
• Drove the implementation of an enhanced Point of Sale (POS) system within an Offshore Development Center, improving transaction efficiency and customer experience.
• Managed peak holiday preparations to ensure readiness for high sales volumes, achieving operational excellence during critical sales periods
• Co-Authored white paper on Next Gen POS system and true sense of Legacy modernization
• Achievements :
• Successfully reduced IT incident tickets by 25% through targeted process improvements and technology upgrades.
• Enhanced productivity by implementing workflow enhancements that streamlined operations across warehousing, fulfillment, and logistics.
• Received reward for contributing towards delivering value to customer and improving team's performance

Feb 2018 – Jun 2019 · 1 yr 4 mos · Bengaluru Area, India · On-site

• Led the implementation of Customer360 solutions to deliver insights from over 25 million customers and 3 billion transactions.
• Collaborated with cross-functional teams to design data models that support interactive analysis and reporting needs.
• Developed self-service capabilities for business users, reducing the time to first analytical view to just few days.
• Implemented Manthan's Retail Analytics solutions across multiple retail functions, resulting in improved decision-making capabilities for over 100 users.
• Developed tailored analytics solutions that addressed specific challenges faced by retailers at various stages of their analytics journey, from basic reporting to advanced predictive modeling.
• Conducted training sessions for business users to enhance their proficiency in utilizing self-service analytics tools, leading to increased adoption rates and reduced reliance on IT for report generation.
• Achievements:
• Successfully accelerated deployment timelines for analytics solutions, achieving profitable decision-making for one of the retail conglomerate in GCC region
• Enhanced customer engagement through personalized product recommendations based on comprehensive data analysis.
• Successfully reduced the time-to-decision for promotional strategies from weeks to days by leveraging real-time insights from the analytics platform.
• Enhanced inventory management processes by providing actionable insights on out-of-stock situations and markdown impacts, resulting in improved sales margins.

May 2015 – Feb 2018 · 2 yrs 9 mos · Hyderabad Area, India

• Worked with the customers to evaluate, understand and seek clarity on the requirements
• Translated business requirements into a Functional Specification document with artifacts
• Generated business requirement artifacts: UI Prototypes, Use Cases, Mock-ups
• Worked on building solution concepts for clients as per their needs
• Captured and tested all modifications to proposed functional requirements

Jun 2014 – May 2015 · 11 mos · Hyderabad Area, India

• Responsible primarily for the entire store’s business unit sales, cost, people, and standards
• Assigned the tasks of formulating business plans to build and grow business
• Successfully achieved my targets by delegating the task to the right persons
• Pioneered sales forecasting tool using various variables in the store as well as in the mall

Jul 2011 – Jun 2014 · 2 yrs 11 mos · Hyderabad Area, India

• Managed bigger store operation and handled loyalty rollout across the region
• Responsible for opening and developing Multi Brand Outlets post catchment area analysis
• Pioneered employee collaboration and store-level reward and recognition program
• Automated region sales target planning based on past sales, promotion