Mar 2024 – Jun 2025 · 1 yr 3 mos · Greater Seattle Area · Hybrid

• Protopia AI redefines data security for the LLM era. Our solution, Stained Glass Transform (SGT), allows organizations to transform their data into secure representations that can be fed directly into AI models with no loss of accuracy. It was built by researchers with decades of experience across data security, encryption , model training/fine-tuning, and AI.
• My focus spans establishing thought leadership, core product marketing, growth, sales enablement and more.

Jun 2023 – Nov 2023 · 5 mos · Greater Seattle Area · Remote

• I lead the PMM function and GTM efforts for Labelbox - launching narratives and programs that help F500 executives succeed with their AI and ML initiatives

Nov 2022 – Present · 3 yrs 7 mos

Jun 2021 – May 2023 · 1 yr 11 mos · Seattle, Washington, United States

• Define core positioning, messaging and drive product launches for multiple AI & ML technologies. Launched OpenXLA through partnerships across Google Cloud, Intel, Nvidia and more. Coverage across 22 leading tech publications including TechTarget, VentureBeat and >200K organic impressions.
• Lead web marketing team for tensorflow.org. Rebooted the TensorFlow website (>18K pages, >1 Mn monthly visitors) through deep SEO research, customer panels, UX & messaging sprints and cross-organization collaboration. New website led to 19% increase in product adoption (+425K installs a week) and 288% boost in interactions with developer assets and code.
• Manage performance marketing for multiple AI & ML developer products. Managed > $2Mn in ad spend, 3 performance marketers, and 40+ countries. Campaigns (SEM + YouTube) grew signups for ML developer events 6X YoY, 10% increase in active users, millions of YouTube views, 36X more
• interactions with coding artefacts and tutorials.
• Manage email marketing and newsletter editorial.

Nov 2019 – Jun 2021 · 1 yr 7 mos · San Francisco Bay Area

• Global portfolio-marketing and demand generation to serve millions of Facebook small business advertisers.
• Scaled SMB agency marketing from infancy to global scale (30+ markets) by building voice of customer program, personas and messaging, customer and sales feedback loops, AI-driven research into user journeys and sales conversations, and integrated campaigns with extensive A/B testing.
• Led stakeholders across product marketing, demand generation, data science, marketing operations, creative, legal and sales.
• Performed advanced data analysis (cross-web user journey analyses, text mining, conversational AI and NLP studies) to uncover strategic marketing opportunities for all of Facebook's small business customers. Co-authored studies and analyses with data scientists and data analysts. Well versed in Python, SQL and Tableau, and data-driven storytelling to executives.

Nov 2018 – Nov 2019 · 1 yr · San Francisco Bay Area

• Managed global programs (NA, EMEA, APAC) targeting business and technical buyers across named accounts, enterprise & mid-market segments. Created >$110 Mn in marketing pipeline.
• Messaging and Positioning: Crafted outbound messaging and assets targeting data engineering practitioners with industry research, sales feedback and content analytics. Supported launch readiness and sales enablement content.
• Partner Marketing: Landed joint marketing programs with Databricks' largest partners (AWS, Microsoft Azure, Tableau, Datarobot, Talend, Informatica and more). Programs were recognized by leadership at AWS, Microsoft Azure and Tableau for impact.
• Data Science & Analytics: (1) Built rules-based classifier using Python for mapping leads and contacts in CRM to target personas (data engineers, data scientists, leaders, etc). Model used by marketing, customer success and sales teams for analysis. (2) Built email & nurture dashboard using Tableau and managed weekly marketing performance reporting with global marketing team. (3) Built persona dashboard to analyze event and content performance across geos and personas. Insights created campaign best practices, improved conversion rates by 40% and cut CPAs by 50%.
• Launched demand generation in the APAC region - established playbook for campaigns and growth marketing.
• Piloted lifecycle marketing campaigns and ABM initiatives.

Mar 2015 – Nov 2018 · 3 yrs 8 mos · Redmond, WA

• Trial to activation: Launched developer onboarding program in 70 markets globally. Program led to 40% growth in activation, 5X growth in per developer revenue as well as thousands of new apps published to the Windows marketplace.
• Content: Translated core positioning/messaging and research into campaign content and external assets tailored to different developer personas. Commissioned first-party research to benchmark & optimize campaigns against top competitors, including Android, Apple developers, Amazon developers and more.
• Engineering & Analytics: (1) Led the buildout of cloud-hosted customer data platform that combined developer data from 26 upstream sources. The CDP was integrated with Salesforce CRM, AutoPilot HQ (Marketing Automation) and PowerBI (Analytics) to power campaigns and analytics. (2) Built new email delivery pipeline in SalesForce Marketing Cloud to improve delivery rates from 36% to 93%. (3) Managed engineering vendors for ongoing spirits and marketing activations.
• Stakeholder Management: Managed complex alignment and execution across PM, PMM, legal, creative, engineering, agencies, vendors and technology partners.
• Marketing Tools - Marketo certified expert, well versed in salesforce marketing cloud, autopilot hq, Power BI, Heap analytics and more.

Jul 2012 – Mar 2015 · 2 yrs 8 mos · Los Angeles, California

• Managed marketing programs for North America, across multiple SAP product lines, sales tiers (enterprise, mid-market, small business) and customer verticals (energy, healthcare, manufacturing, distribution, retail). Efforts spanned events, webinars, digital campaigns, partner marketing and more.
• Worked closely with SMEs to craft positioning and messaging (microsites, blogs, infographics, landing pages, solution briefs, decks, marketing emails, one-pagers, event collateral, press releases and creative) for ERP, analytics, CRM, HR, ecommerce and vertical-specific solutions. Hands-on with HTML, Adobe (Photoshop, Illustrator, Dreamweaver, Acrobat Pro) and Microsoft tools.
• Collaborated with engineers and tech vendors to build technologies for marketing intelligence and lead enrichment. Toolset automated and accelerated market research and segmentation efforts from 4 weeks to 2 days while cutting resource requirements from 4 reps to 0.5 reps, at 20% of commercial costs. The resulting quality improvement and expanded segmentation unlocked new insights for personalization and doubled lead generation from campaigns.
• Grew event registrations 300% for webinars. Partnered with multiple stakeholders within organization and at strategic go to market partners.
• Marketing Automation: Experienced in Salesforce, HubSpot and Pardot.

May 2011 – Jul 2012 · 1 yr 2 mos · Torrance, California

• Recognized by SAP NA marketing leadership for growth and impact. Built marketing practice from the ground-up, leading teams of marketing reps and SDRs. Reporting to the VP of NA sales, I established marketing programs (across events, inbound, webinars, digital) and established processes for sales handoffs, lead quality assessment, KPIs/SLAs and performance incentives for SDRs. Initiatives led to MQL pipeline growth from $xx,000 to $x M in one year at 50% of industry-standard cost per opportunity.
• Established positioning and authored content spanning multiple formats - Press Releases, customer case studies, marketing briefs, web pages, one-pagers, print ads, videos, event collateral and marketing emails.
• Drove marketing programs for mid-market and enterprise customers in North America across SAP products spanning ERP solutions, CRM, BI and other product lines.
• Partnered with engineers to innovate new market research tools that accelerated list research from weeks to hours while improving data quality. Freed up capacity for marketing reps to focus on client-facing actions.

Oct 2010 – Nov 2010 · 1 mo · Gainesville Metropolitan Area

• Managed media relationship with 5 game journalists and had 3 reviews published.
• Executed marketing outreach to game bloggers/journalists and PR. Drafted press releases and involved in writing marketing collateral including box art.
• Created and executed Social Media Strategy
• Managed customer support through multiple channels

Sep 2007 – Sep 2008 · 1 yr · Bangalore

• Created Statement of Work documents for multi-million dollar bids. Responsible for drafting $100 million IT contract.
• Collaborated with and guided sales managers from multiple divisions towards contract formulation. Supervised team of five in defining Statement of Work worth $2 million.
• Tracked sales funnel for department.
• Coordinated communications between prospects and internal divisions to ensure coherence in contract creation.
• Moderated proposed budgets. Responsible for revising proposals for up to 40% cost reductions.
• Created final solution presentations and walkthroughs.

Aug 2004 – Mar 2007 · 2 yrs 7 mos

• Independently managed performance testing projects for Fortune 100 clients.
• In-depth coursework during company induction on software development – SDLC, SQL, C++, Java, SQL, HTML. Experienced in development and scripting.