Oct 2023 – Apr 2025 · 1 yr 6 mos · Kolkata · On-site

• Board of Directors' Award of honour for Transformation & Growth Leadership
• Engaged to transform the commercial engine of a ₹3,000 Cr TMT steel enterprise - sales, marketing, logistics, channel strategy, CRM, and technical services - across 800+ professionals and 10 direct reports.
• Doubled topline from ₹1,666 Cr → ₹3,100 Cr in under 2 years through channel restructuring and incentive redesign
• Built ₹500+ Cr pipeline in new verticals: paints, colored roofing, and pipes - diversifying revenue beyond core TMT
• Repositioned the brand as a pan-India premium steel player with a sustained ₹4,000/MT price premium over market
• 20% EBITDA expansion, 25% faster lead cycles, 18% higher conversion, 12% YoY customer retention improvement - all via commercial digitization
• Departed with MD's personal written recognition and an appreciation letter signed by 19 senior leaders across every national function - an exit that defined the tenure more than any metric

May 2017 – Oct 2023 · 6 yrs 5 mos · On-site

• Led national commercial portfolios across 4 SBUs at Dalmia Cement - National Key Accounts, Northeast India, New Building Solutions, and Institutional Business - with combined topline accountability of ₹4,500 Cr.
• Scaled institutional B2B business from ₹22 Cr → ₹1,600 Cr: built from zero the national specification and infrastructure sales engine for a 10 MnT cement operation
• Drove green cement conversion nationally - led strategy to embed blended cement across infrastructure specs, adding ₹540/MT margin uplift at scale
• Spearheaded institutional digital transformation across sales and distribution - reducing TAT, improving forecast accuracy, and enabling data-led commercial decision-making
• Selected as Top 1% performer in Dalmia Cement's Deloitte High Impact Leadership Programme (FY23–FY24) - one of the highest-trust leadership recognition programmes in the Indian cement industry
• Developed and mentored 12 leaders who now independently run ₹500 Cr+ businesses across India

Apr 2015 – Apr 2017 · 2 yrs · On-site

• Led B2C channel revival across East and Northeast India for Dalmia Cement.
• Grew market share from 17% → 29% in 2 years - a 12-point gain in one of India's most competitive cement markets
• Scaled volumes from 1.0 MnT → 3.5 MnT, tripling throughput while optimizing plant utilization to 90%

May 2013 – Apr 2015 · 1 yr 11 mos · On-site

• Built the institutional B2B sales function for a 10 MnT cement plant from inception.
• Scaled topline from ₹20 Cr → ₹1,600 Cr - an 80x build in under 2 years
• Added ₹540/MT margin uplift through OPC-to-blended cement conversion strategy

May 2011 – May 2013 · 2 yrs · Mumbai Metropolitan Region · On-site

• Led national sales and marketing for Holcim's high-performance concrete, microfine cement, and grouting solutions business across construction, RMC, precast, and infrastructure segments.
• Expanded market footprint by 40% through a differentiated Alccofine SKU strategy for mid-sized precast customers
• Increased India's share of supplementary cementitious materials by 22% through product innovation and specification engineering
• Established exports to Singapore, Australian subcontinent, and Americas - first international distribution channel for this product category in India

Jun 2007 – May 2011 · 3 yrs 11 mos

• Built Pidilite's construction chemicals channel across East and Northeast India from scratch - managing Dr. Fixit, Roff, and Pagel Grouts across retail and applicator networks.
• Pioneered a new channel architecture across East & Northeast - generated ₹112 Cr revenue from a territory that had no established channel prior
• Delivered 18% margin expansion through portfolio rationalization and channel tier optimization
• Grew the applicator and contractor network into a self-sustaining demand-generation engine that outlasted the tenure

Jun 2007 – May 2011 · 3 yrs 11 mos

• Led turnaround of underperforming East & Northeast region; designed and deployed Super DFA (Doctor Fixit Applicator) strategy, contractor-led ecosystem that scaled into ₹2,000+ Cr national platform

May 2003 – May 2007 · 4 yrs · Kolkata · On-site

• Built the White Cement and Wall Putty business for J.K. Cement across East India - starting from zero revenue.
• Built the region from zero to ₹30 Cr run rate in 18 months through channel redesign and SKU rationalization
• Conceived and launched India's first Wall Putty Applicator Network - a contractor ecosystem that delivered 4X sales velocity and created a defensible market moat that competitors could not replicate
• Introduced thixotropic spray technology to India after advanced certification at Munich Institute (PFT–Knauf partnership) - unlocked ₹8+ Cr incremental revenue and established J.K. Cement's technical authority in the category

Feb 1998 – May 2007 · 9 yrs 3 mos

• Built greenfield white cement region from zero to ₹30 Cr run-rate in 18 months; created Wall Putty Applicator Network delivering 4X sales velocity; revitalized DCSL brand into ACC SUPER achieving ₹15/bag premium and 11% margin expansion; scaled South Bengal distribution to 400 dealers and ₹120+ Cr pipeline

Feb 1998 – May 2003 · 5 yrs 3 mos · Kolkata · On-site

• Started career in cement sales at ACC, building distribution and brand equity across South Bengal - one of India's most price-sensitive and dealer-fragmented markets.
• Revitalized the underperforming DCSL brand into ACC SUPER - full rebrand delivered ₹15/bag premium and 11% margin expansion through rural penetration and repositioning
• Pioneered ACC's blended cement portfolio strategy (ACC Super, Suraksha, Samrat) - captured the PSC segment and established category leadership ahead of competition
• Scaled South Bengal distribution from zero to 400 dealers in 12 months, creating a ₹120+ Cr revenue pipeline and laying the territorial foundation for regional dominance

Sep 1996 – Jan 1998 · 1 yr 4 mos · Bhubaneswar · On-site

• Foundation role: applied concrete technology and structural mix design across government and private infrastructure projects - bridging lab research with field execution.
• Designed high-performance concrete mixes for NHAI and CPWD infrastructure evaluations
• Appointed Technical Assistant at KIIT's concrete research lab- managed the research-to-application pipeline that informed multiple live construction projects