Achla Gandhi

Associate Consultant

Bengaluru, Karnataka, India10 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

9+ years of experience in online marketing.
Expertise in managing campaigns for Fortune 500 brands.
Certified in Google DV360 and Amobee.

Stackforce AI infers this person is a Programmatic Advertising Specialist with extensive experience in digital marketing and campaign management.

Contact

Skills

Core Skills

Campaign ManagementProgrammatic AdvertisingDigital MarketingPpc ManagementSocial Media Management

Other Skills

DV360AmobeePerformance AnalysisCampaign SetupPerformance MonitoringDFAThe Trade DeskGoogle AnalyticsSocial Media MarketingKeyword ResearchAd Copy CreationGoogle AdWordsMarket ResearchClient ReportingEmail Marketing

About

Senior Programmatic Analyst with 9+ years of experience in online marketing, hands-on expertise in DV360, Amobee, The Trade Desk, and campaign management across Display, Video, PG, and YouTube. Strong track record managing Fortune 500 brands (Subway, HSBC, Mercedes, Warner Brothers, Volkswagen, Sanofi) with deep skills in campaign setup, optimisation, troubleshooting, and performance analysis for US, UK, APAC & EMEA markets. Google DV360 & Amobee certified.

Experience

10 yrs

Total Experience

2 yrs

Average Tenure

5 yrs 7 mos

Current Experience

Annalect

Senior Analyst

Nov 2020 – Present · 5 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

Managed demand-side platforms (DSPs) including DV360 and Amobee
Executed campaign setups across multiple formats such as Video, Programmatic Guaranteed (PG), Display, and YouTube campaigns.
In-depth knowledge of DV360’s features, functionalities, bidding strategies, and Programmatic Guaranteed deals.
Configured campaigns precisely according to media briefs, ensuring accurate activation and continuous performance monitoring.
Conducted daily calls with planners to review campaign health, address requirements, and ensure timely, error-free setups.
Provided actionable insights and performance feedback to clients aimed at optimizing campaign results.
Worked with APAC and EMEA regions

DV360AmobeeCampaign ManagementPerformance AnalysisProgrammatic Advertising

Publicis sapient

Associate Media operation

May 2019 – Feb 2020 · 9 mos · Gurugram, Haryana, India · On-site

Managed DFA (DoubleClick for Advertiser) and multiple campaigns daily across DSPs including DV360, Amobee and The Trade Desk.
Handled GSK accounts for multiple countries: Norway, Poland, Czech Republic, and Singapore.
Coordinated campaign launches, media planning, optimization, and reporting as Campaign Manager.
Executed and optimized campaigns (Display, Video, YouTube) across various platforms.

DFADV360AmobeeThe Trade DeskCampaign ManagementDigital Marketing

Virtual employee pvt. ltd.

PPC Expert

Jun 2016 – May 2018 · 1 yr 11 mos · Noida Area, India

Managed DFA (DoubleClick for Advertiser) and ad operations
Proficient in Google Analytics for campaign performance.
Experienced in managing demand-side platforms (DSPs) DV360, The Trade Desk.
Skilled in troubleshooting campaign issues (TrueView, Bumper, Pre-Roll).
Reporting covering key metrics, goal tracking, and revenue analysis.
Campaigns setup using bidding models (CPC, CPA, and CTR)
Created & optimised Facebook ad campaigns

DFAGoogle AnalyticsDV360The Trade DeskPPC ManagementDigital Marketing

Smartprix.com

Social Media Manager

Aug 2015 – Jul 2016 · 11 mos · Noida

Campaigns Strategy Creation, Keyword Research, Negative Keywords Planning, Creative Ad Copy
Targeting Strategy, Landing Page Strategy, Ad Extensions Planning, Keywords Optimisation
Ad Copies AB Testing, Bid Optimisation, Quality Score Optimisation, Maximising Conversion, Created Expandable Ads.
Recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network

Social Media MarketingKeyword ResearchAd Copy CreationSocial Media Management

Google

Associate Analyst

Sep 2014 – Aug 2015 · 11 mos · Gurgaon, India

Merchant promotions is a Google shopping feature that allows merchant with GOOGLE MERCHANT CENTRE accounts to append promotions to their product listing ads in google.com and Google shopping.
  Working on Pilot Project of Google Shopping International ( UK , IN , FR ,AU ,US )
 Google Ad-words knowledge & Exposure to Google Products & Shopping
 Good grasp of Google Ad Words and Paid advertisement.
 Relative Ad Content Promotion and Online Distribution
 Responsible in taking regular Video Conferences meetings with clients
 In-depth knowledge of market research tools and databases.
 Attention to detail and ability to achieve set targets within deadlines
 Create daily Reports on Excel using Vlookups, pivots. And Basic Formulas
 Responsible for the development of client reports on current trends.
 Sending feedback to the client for the approval or disapproval status for the same.
 Analyzing and evaluating different promotional offers as per the guidelines of Google Polices.
 Retail and Associates on Train the new process.
 Performing Quality Analysis on peer reviews
Achievements
Receive Best Performance Associate reward in 2013 & 2014 for the Quarter.
Handling the Event Teams for organizing various events for the organization