Adam Gerber

CEO

New York, New York, United States34 yrs 11 mos experience

Highly Stable

Key Highlights

Expert in data-driven media strategies.
Proven track record in ad commercialization.
Leadership roles in top media companies.

Stackforce AI infers this person is a seasoned expert in Adtech and Media Strategy.

Contact

Skills

Other Skills

Online AdvertisingDigital StrategyStrategyMedia PlanningMarketingDigital MediaSales ManagementAdvertisingStrategic PartnershipsDigital MarketingAnalyticsNew MediaMobile AdvertisingBusiness DevelopmentMobile Marketing

About

With extensive cross-platform experience across both buy and sell-side organizations, I bring a unique understanding of the media marketplace, informed by leadership roles across leading Agency [Publicis, WPP], Publisher [Disney, Netflix], and Adtech [Media.net, Brightcove, Quantcast] companies. Focus areas include data-driven planning and buying approaches, measurement alternatives, and commercial models in an era of audience fragmentation and transition to platform distribution and activation.

Experience

34 yrs 11 mos

Total Experience

2 yrs 5 mos

Average Tenure

0 mo

Current Experience

Media.net

Head of Strategy

May 2026 – Present · 0 mo · New York, United States · On-site

Netflix

2 roles

Head of Ads Commercialization

Dec 2022 – Jan 2026 · 3 yrs 1 mo · New York, United States

Developing new and innovative commercialization models for live events and custom ad programs that create value for advertisers.

Head of Client Development, Advertising

Nov 2022 – Dec 2023 · 1 yr 1 mo · New York, United States

Groupm

Executive Director, US Investment Strategy

Aug 2021 – Nov 2022 · 1 yr 3 mos · New York, United States

Essence

2 roles

President, Global Media

Promoted

Jun 2018 – Aug 2021 · 3 yrs 2 mos

SVP, Investment NA

Sep 2017 – Jun 2018 · 9 mos

Disney abc television group

2 roles

SVP, Client Development & Communications

Promoted

Dec 2015 – Aug 2017 · 1 yr 8 mos · Greater New York City Area

VP, Sales Development & Marketing

Mar 2011 – Dec 2015 · 4 yrs 9 mos · Greater New York City Area

Quantcast corporation

Chief Marketing Officer

Oct 2007 – Mar 2011 · 3 yrs 5 mos · Greater New York City Area

Brightcove

VP, Ad Products & Strategy

Oct 2005 – Jul 2007 · 1 yr 9 mos · New York, NY

Executive team member responsible for industry evangelism and ad product development. Build and led matrix team focused on advertising related products and services. Broad external executive level engagement related to digital video solutions. Substantial industry engagement (industry boards, conference speaking and writing).

Mediavest worldwide

SVP, Director Innovation & Strategy

Apr 2003 – Sep 2005 · 2 yrs 5 mos · New York, NY

Rebuilt Medivest's P&G digital team and successfully expanded role of TV AOR assignment to include “all things video”. Drove consolidation of all P&G Web-based advertising effort to MediaVest and conceptualized/negotiated first-of-their-kind partnerships with media and distribution companies (Viacom, Yahoo, MSN, AOL, Direct TV and Time Warner Cable). Expanded capability across client base (Coca-Cola, Masterfoods, Continental and NBC). Serviced Web media, broadband video/IPTV, VOD, DVR, and iTV.

Mediaedge:cia

SVP, Senior Partner

Dec 1999 – Apr 2003 · 3 yrs 4 mos · New York, NY

Partnered to launch integrated digital/online media capability for MediaEdge:cia, servicing clients such as AT&T, Wine.com, United Airlines, Campbell's, Glaxo Smith Kline. Grew 20+ person online media capability to $50 million+ in annual billings. Integrated profitable & efficient digital offerings across Agency for Fortune 100 clients. Oversaw technology solution development/implementation and new business efforts.

Ammirati puris lintas

VP, Associate Group Director

Jul 1997 – Dec 1999 · 2 yrs 5 mos · New York, NY

Oversaw teams leading $125 million Goldman Sachs, UPS, Labatt USA and Unilever spend.

American online

Account Manager, Interactive Marketing

Jun 1996 – Jul 1997 · 1 yr 1 mo · Dulles, VA

Managed Mutual Fund Center advertisers in addition to Reebok and GM relationships.

D'arcy masius benton & bowles

Assistant Media Director

Jan 1995 – Jun 1996 · 1 yr 5 mos · New York, NY

Supervised $75+ million in media spending for leading P&G and Tyco Toy brands. Secured funding for and launched comprehensive Pampers Baby Care Web site.