Adeeth Yaawalkar

Business Development Executive

Pune, Maharashtra, India12 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in B2B SaaS marketing.
Expertise in demand generation and growth marketing strategies.
Strong collaboration with sales and marketing teams.

Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on demand generation and growth strategies.

Contact

Skills

Core Skills

Growth MarketingDemand GenerationBusiness DevelopmentMarketing StrategySales SupportClient Engagement

Other Skills

ABMAI AgentsAI for MarketingArtificial Intelligence (AI)Artificial Intelligence for BusinessB2B Go-to-Market strategiesB2B MarketingBudgetingBusiness AnalysisBusiness IntelligenceBusiness StrategyBusiness-to-Business (B2B)CRMClient AcquisitionContent Management

About

A seasoned marketing professional with a zeal for innovative technology. Determined, results-driven, revenue-focused marketing and demand generation marketer with experience in B2B technology, SaaS/Cloud products, and services with the ability to develop and plan integrated marketing campaigns to build and manage healthy pipeline across multiple product lines in diverse markets. Carry extensive experience across multiple industries and geographies with knowledge and expertise in building and executing marketing plans and programs.  Growth Marketing / Demand Generation  B2B SaaS Marketing  Strategic Marketing  Event Management (Physical/Virtual)  Partner Marketing  Digital Campaigns  Account-Based Marketing  Customer Marketing  Sales Enablement / Management  Market Research and Analysis

Experience

12 yrs 7 mos

Total Experience

2 yrs 6 mos

Average Tenure

6 yrs 7 mos

Current Experience

Icertis

3 roles

Senior Manager, International Marketing

Promoted

Jul 2024 – Present · 1 yr 11 mos

Manager - Regional Marketing

Promoted

Jan 2022 – Jul 2024 · 2 yrs 6 mos

Responsible for the development and execution of the company’s APAC & MEA growth marketing strategies to drive new demand and expansion opportunities.
Build and implement B2B Go-to-Market strategies, including Events, Tradeshows/Conferences, Partner Events, Private/Micro-Events, Webinars, Custom Boardrooms, Social Media, and Paid Campaigns.
Work closely with Sales, Partner Sales, Pre-Sales, Product Mangement and Customer Advocacy teams to develop and manage regional marketing, demand channels, partner strategies, and programs to continue to grow our demand, opportunity funnel, drive revenue and improve ROI.
Own end-to-end project management to drive executions, logistics, and program success, including industry and partner event activations for APAC & MEA.
Manage overall demand generation and growth strategy, programs, and budget to cover key personas, target markets, verticals, and enterprise accounts.
Drive thought leadership and mindshare programs in coordination with partners' marketing teams to target joint customers and prospects.
Collaborate with partners to execute co-branded marketing initiatives, strategically leveraging their channels to enhance market leadership and establish a scalable partner demand generation engine, facilitating the development of joint go-to-market marketing plans to drive pipeline growth.
Demonstrate success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company.
Work with internal marketing teams and external agencies to develop market-leading marketing content, campaign assets, and sales enablement assets.
Comprehensive knowledge and experience in marketing and sales automation platforms and tools like Salesforce, Pardot, Highspot, Powerbi, 6sense/Demandbase/Rollworks, On24, Smartsheets, Asana, Marketo.

B2B Go-to-Market strategiesDemand GenerationEvent ManagementSales EnablementMarketing AutomationGrowth Marketing

Associate Manager - Regional Marketing

Oct 2019 – Dec 2021 · 2 yrs 2 mos

Tavisca, a cxloyalty technology platform (division of jp morgan chase & co.)

Senior Business Development Professional

Mar 2017 – Sep 2019 · 2 yrs 6 mos · Pune Area, India

Tavisca Solutions, a cxLoyalty company, is a leading Travel Technology Products & Solutions Company that empowers over 4.8 Million+ travel bookings for leading B2C, membership-based travel & B2B travel companies globally. We won Magellan Award twice, and were conferred with consecutively for TravelMole – ITB Asia Pacific Awards 2017 & 2016 in the Best Travel Technology Provider category.
Responsible for sourcing new business opportunities for tavisca's suite of products, empowered to scale and grow leading global travel, loyalty, and membership-based businesses through strategic, operational marketing and business-critical initiatives like business development, lead generation and client engagement activities. Leading and managing leads to increase sales funnel which would successfully transition to new client acquisition & revenue growth through inbound, outbound campaigns and event management.

Business DevelopmentLead GenerationClient EngagementEvent ManagementMarketing Strategy

Indecomm global services

Business Development Executive - Learning Division

Jul 2014 – Mar 2017 · 2 yrs 8 mos · Pune Area, India

Key Responsible areas :
End to end sales support handling various geographies across the globe for services including eLearning, Mortgage and Technology with knowledge of Custom Content Development,rapid content authoring tool and Learning Management System, training need analysis, digital education, Virtual and web based learning, Blended Learning, Learning Portal solutions, Mobile learning technologies, Multi Device Learning.
Actively contributed to strategize, research, create, manage, and implement the marketing campaigns, promotional activities, and brand awareness of our organization’s eLearning products and services. Successfully carry out digital marketing and email campaigns to enable our reach out to maximum number of organizations globally.
Market Research and Database Analysis with full-fledged email campaigning’s and rigorous follow-up for Lead generation and understand and provide useful solutions on the data and analyze which domains and areas to target.
Instrumental for initiating the initial contact with new prospects and helping them understand how our organization can provide production efficiency and cost-effective solutions to meet their learning and development requirements.
Carry in-depth knowledge of the sales cycle and help the sales team in building a healthy sales pipeline and work closely with them to bring new clients on board and add more clients to our organization’s portfolio. Support the Sales lifecycle including lead qualification, pre-sales support and successful transition to Direct Sales.

Sales SupportLead QualificationMarket ResearchClient Engagement

Fulcrum digital inc

Business Development - US Sales(Education)

Jan 2014 – May 2014 · 4 mos · Pune Area, India

Specialize in consulting end to end customized IT web solution and services including business consulting services,portal assessments and development, enterprise architecture assessments, content management solutions,business intelligence and data warehouse,QA and testing services.
To understand, analyze and interact with the prospective clients requirements, understand their business and IT aligned requirements and recommend the best, cost effective and a more productive solution in the education domain.
Responsible for all pre-sales activities like lead prospecting, identifying business needs, Market research and analysis, provide thorough service details and client acquisition
Branding in the USA market and strong relationship building capabilities
Expertise in consulting technologies like Liferay, WebSphere, SharePoint, Drupal, Joomla etc

Lead ProspectingMarket ResearchClient AcquisitionSales SupportClient Engagement

Bajaj allianz life insurance company limited

Sales Support Coordinator

Aug 2010 – Feb 2011 · 6 mos · Pune Area, India

Responsible for coordinating with key area managers - PAN India for new business insurance to achieve weekly and monthly targets to achieve maximum business closures for the organization.
Continuous follow up with the Zonal and Cluster Managers to analyze new business opportunities to build a healthy sales pipeline and predict future business growth.
Target HNI customers for marketing of new products launched by the organization and give product details and benefits to build an opportunity to get new business.