Adish Rai

CEO

Bengaluru, Karnataka, India11 yrs 8 mos experience
AI Enabled

Key Highlights

  • Over a decade of expertise in digital marketing.
  • Led successful loyalty and monetization initiatives at Flipkart.
  • Pioneered India's largest loyalty ecosystem with Flipkart SuperCoins.
Stackforce AI infers this person is a Digital Marketing and E-Commerce expert with a strong focus on partnerships and monetization strategies.

Contact

Skills

Core Skills

Customer ExperienceCustomer LoyaltyDigital MarketingStrategic PartnershipsE-commerce StrategyProduct ManagementInfluencer MarketingContent StrategyMonetization StrategiesPartnershipsMarketing

Other Skills

Account ManagementAstuteBranch PlatformBrand DevelopmentBrand ManagementBuilding Business PartnershipsBusiness AlliancesBusiness DevelopmentCampaign ManagementCorporate BrandingCost Per Lead (CPL)Customer Journey MappingData AnalysisDirect SalesEmail Marketing

About

“with over a decade of profound expertise across the expansive realms of digital marketing, loyalty monetization, brand marketing, offline marketing, and strategic partnerships, I proudly hold the title of Senior Manager 2 at Flipkart, India's illustrious e-commerce titan. Within this role, my focus lies primarily on fostering loyalty and driving monetization initiatives. Moreover, I am entrusted with the pivotal responsibilities of orchestrating the seamless onboarding of new merchants API ,Product journey , data commercial checkpoints,cultivating strategic alliances with esteemed financial institutions, forging impactful collaborations with premier brands, and optimizing the digital inventory monetization landscape. Through seamless collaboration with multifaceted teams and esteemed stakeholders, I endeavor to architect and execute ingenious growth strategies whilst pioneering innovation within the digital realm of applications. My overarching mission remains steadfast: to harness the depth of my expertise and acumen to furnish Flipkart and its esteemed partners with bespoke, value-driven solutions, thereby elevating the zenith of customer experience and satisfaction to unprecedented heights."

Experience

11 yrs 8 mos
Total Experience
1 yr 2 mos
Average Tenure
1 yr 1 mo
Current Experience

Soulflower co ltd

Revenue head (CBO)

May 2025Present · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

  • Managingrevenue streams for offline, online, Q-commerce, and Marketplaces at Soulflower Co Ltd in India,Us Gulf and Asia
  • Implemented strategies to optimize Roas, Cac, Pnl, and supply chain for increased profitability.
  • Spearheaded marketing initiatives to drive brand awareness and customer engagement.
  • Collaborated with cross-functional teams to achieve revenue growth targets.
Customer ExperienceCustomer LoyaltyStressful SituationsNegotiationMerchandisingKey Performance Indicators+53

Flipkart

3 roles

Category pnl sell head mobile accessories (Electronics)

Sep 2024May 2025 · 8 mos · Bengaluru, Karnataka, India · On-site

  • Key Contributions in E-Commerce Strategy
  • 1. Product and Catalog Strategy
  • Drove topline and bottom-line growth by focusing on user acquisition and conversion optimization.
  • 2. Content and Listings Management
  • Ensured impactful product listings through content-driven strategies, enhancing customer experience.
  • 3. Pricing and Promotions
  • Developed competitive pricing strategies with strong P&L and margin analysis.
  • 4. Inventory and Supply Chain
  • Optimized FSN management to improve stock availability and fulfillment efficiency.
  • 5. Brand Partnerships
  • Onboarded top OEM/D2C brands like Boult and Mivi, boosting GMV by x% with low-ASP products to enhance affordability and conversions.
  • 6. ROMA (Mobile Accessories)
  • Increased high-value charger share to x% and search CTR to y% through filter and pricing optimization.
  • 7. Cross-Sell Initiatives
  • Designed virtual combos with high-demand SKUs, driving a Xy% increase in offer notification effectiveness.
Key Performance IndicatorsInventory ManagementStressful SituationsProduct SelectionAstuteCustomer Experience+5

Influencer Content marketing lead (Product marketing)

Promoted

Mar 2024Sep 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

  • Expertise in Influencer Marketing, Content Strategy, and Affiliate Partnerships
  • Influencer & Creator Campaigns: Strategized and executed high-impact content campaigns with top influencers and creators on Meta and YouTube, driving user engagement and platform growth.
  • Affiliate and Performance Marketing: Managed partnerships across affiliate channels, including Telegram, scratch cards, and OEM media buying, to generate high-quality traffic and user acquisition.
  • Content Marketing: Collaborated with leading media outlets like TOI and HT to deliver impactful campaigns, boosting brand visibility and customer engagement.
  • P&L Ownership: Optimized CAC and LTV across business units, launching India’s first direct YouTube integration for customer marketing, achieving a 30% increase in visibility and 25% boost in engagement. Worked with 30+ influencer agencies and 10,000+ influencers nationwide.
  • Loyalty Program Leadership: Built India’s largest loyalty ecosystem by integrating Flipkart SuperCoins with 125+ partner brands, tripling customer transactions.
  • Strategic Partnerships: Drove new user acquisition through collaborations with affiliate agencies and platforms like PhonePe, GPay, and OEM partnerships.
  • YouTube integration details
  • https://m.economictimes.com/tech/technology/youtube-partners-flipkart-myntra-to-launch-shopping-affiliate-programme/amp_articleshow/114572536.cms
Influencer MarketingContent Strategy

Sr manager 2 loyalty and Monetization

Sep 2023Mar 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

  • Bringing currency of flipkart supercoins for larger e commerce with 16B coins in circulation
  • What am I solving?
  • > Marketing strategy - payment gateway (Razorpay,Pinelabs& Twid)
  • > Increase txn through oem,banks and affiliates
  • >New user acq through Influencer strategy
  • >prod integration
  • >Bottom line revenue through Monetization strategies (launched scratch card into 100cr portfolio)
  • > Txn per customer (Tpc)
Customer LoyaltyCost Per Lead (CPL)Monetization Strategies

Gameskraft

Partnerships

Apr 2022Jul 2023 · 1 yr 3 mos · Banglore

  • New user acquisition,Bank Partnerships,Branding partnerships,collaboration,Digital,Api integerations,monetization and collaboration with all team for growth and strategy.
Cost Per Lead (CPL)Partnerships

Dhani

Head Of Partnerships

Mar 2021Apr 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

  • Head of Partnerships-Dhani (India Bulls Finance center)
  • Digital Media buying-cpl,cpm,cpi models
  • Api integerations
  • Bank Partnerships
  • New user acquisition performance marketing
  • Brand partnership
  • Payment partnership for health-tech,Fintech and brokerage.
Cost Per Lead (CPL)Partnerships

Upgrad

Strategic Alliances and digital partnerships marketing manager

Dec 2019Mar 2021 · 1 yr 3 mos · Mumbai Area, India

  • strategic alliances, Partnerships, Performance Marketing, content partnership, Growth Hacker
Cost Per Lead (CPL)Partnerships

Phoenix marketcity kurla

Marketing Manager

Jun 2019Nov 2019 · 5 mos · Mumbai, Maharashtra, India

Cost Per Lead (CPL)Marketing

Inorbit malls (india) pvt. ltd.

Marketing Manager

Jun 2018Jun 2019 · 1 yr · Mumbai Area, India

  • The key responsibilities include the Event s , Brand Marketing and Communication for the Mall , Retail
  • Relations within this portfolio.
  • Planned and implemented yearly marketing plans along with strategy formulation leading to a
  • consistent footfall
  • Budgeting and control of media spends as per the Marketing calendar
Cost Per Lead (CPL)Marketing

Flyp@mtv

Manager Marketing and Sales

Jun 2017Jun 2018 · 1 yr · India · On-site

Pb lifestyle entertainment private limited

Marketing Manager

Jul 2014Jul 2015 · 1 yr · Hyderabad, Telangana, India

The park hotels

Business Development Manager

Jul 2012Jun 2014 · 1 yr 11 mos

  • Organizing events successfully through proper Media Exposure and Marketing.
  • Building rapport with the existing clients and new potential clients.
  • Review of Food and Beverage department through feedbacks.
  • Financial partners for the events on large scale
  • Tie up with different sections in media

Education

Jawaharlal Nehru Technological University

Bachelor of Engineering (BEng) — Computer Science

Jan 2009Jan 2012

Udemy

Online — Excel

Feb 2021Mar 2021

upGrad.com

Digital marketing and customer behaviour — Marketing

Jan 2019Jan 2020

ST PAULS HIGH SCHOOL HYDERABAD

SSC

Jan 1993Jan 2006

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