Jan 2018 – Apr 2020 · 2 yrs 3 mos · Bengaluru Area, India

• Growth marketing to drive new business conversations and effectively communicate the Mu Sigma brand positioning to prospects and reinforce the brand to existing customers.
• Built the inbound marketing program with the aim of increasing top of funnel by 3x. To deliver on this goal we leveraged several digital marketing platforms and solutions.
• Account mining and farming was another key focus area, high impact engagement stories to capture account activity and successes, helping sales and account teams mine and grow existing accounts.
• Design and production of marketing literature and leading communications for our customer summit Consciousness.

Jan 2016 – Jan 2018 · 2 yrs · Bangalore

• Manage CSS Corp's Social Media and its overall Digital Presence. Successful Marketing Automation implementation. Other areas of work include Creative design , Content development and Thought leadership.A lso work to improve our Digital Branding, Advertising and Event Marketing

Feb 2015 – Aug 2015 · 6 mos

• Inside Sales/ Business Development and building Genisys’ social media portfolio.
• Business and Market Analytics
• Designing, Positioning and Executing Social Media services ranging from social media analytics to engagement and monitoring.
• Managed Genisys’ Social Media presence
• Led a team of database and profiling executives to support our sales initiatives.

Jul 2011 – Feb 2015 · 3 yrs 7 mos

• Account manager responsible for running social syndication campaigns for several clients across markets and industries.
• o This role primarily involved Social media research / analytics and reporting. Creating visualizations, trend maps and analyzing chatter across social media platforms
• o Managing distribution of content across various channels including social media, email, web and newsletters.
• o Research / Analytics and reporting. Creating visualizations, trend maps and analyzing chatter across social media platforms
• A few tools I used : Sentiment Metrics, Hoot suite, Twitonomy, FanPageKarma and MS Office Suite
• Managed client interactions for Genisys - Several Fortune 500 companies.
• Ran email marketing campaigns including database acquisition mailer content and other email marketing strategies for several Fortune 500 clients of Genisys

Jun 2010 – Jul 2011 · 1 yr 1 mo

• Managed and moderated several news media and social media sites
• Monitor and remove malicious libelous or defamatory user generated content.
• The focus was on ensuring the user community was active and healthy especially in sensitive areas where content was viewed by kids.

Aug 2006 – Mar 2010 · 3 yrs 7 mos · Greater Bengaluru Area

• Managed client relations provided support and Designed print material. Clients ranged from Educational Institutions to Automobile Giants.