Aditya Kumar

Business Development Executive

Bengaluru, Karnataka, India5 yrs 11 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Strong expertise in data analysis and business strategy.
Proven track record in improving customer engagement.
Skilled in product management and market research.

Stackforce AI infers this person is a Data Analyst with strong capabilities in SaaS product management and business strategy.

Contact

Skills

Core Skills

Product ManagementData AnalysisBusiness AnalysisMarketing StrategyMarket ResearchBusiness StrategyData Science

Other Skills

A/B testingKPI analysisUser engagementProduct designCustomer satisfactionChurn analysisBusiness efficiencyStrategic planningMarket penetrationR ProgrammingStatistical analysisMicrosoft Power BIData AnalyticsRSQL

About

Well-presented interpersonal skills, both verbal and written. Ability to manage time effectively. Sense of ownership and responsibility. Ability to work as an individual as well as within a team. Ability to relate at all levels, in a confident, articulate and professional manner.

Experience

5 yrs 11 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 5 mos

Current Experience

Meesho

Senior Business Analyst

Jan 2025 – Present · 1 yr 5 mos · Bengaluru, Karnataka, India

Kuku fm

Product and Analytics

Feb 2024 – Jan 2025 · 11 mos · Bengaluru, Karnataka, India · Hybrid

1) Designing the entire product funnel of the Coin business from user
login to their payment and listening activities and working on product
features to improve the engagement of users on the app. Moreover, finding reasons for user's app uninstall.
2) Performing A/B testing and analyzing KPIs to measure the success of implemented changes and iterating accordingly to refine product
features.
3) Coming up with actionable insights to improve product experience and marketing offers.
4) Working on notification performances, and trying to improve the click ratio of these notifications, also analyzing the reason for user's notification disable and iterating accordingly.

A/B testingKPI analysisUser engagementProduct designProduct ManagementData Analysis

Crownit (goldvip)

2 roles

Business Analyst Team Lead

Promoted

Jul 2022 – Feb 2024 · 1 yr 7 mos

Working on the constant improvement of customer satisfaction - identifying the various cause of the churns and coming up with new effective strategies for retention of the users/customers.
Developing new marketing plans and collaborating with other departments to improve the overall business efficiency.
Handling multiple projects at the same time and planning expansion opportunities.
Providing analytical insights and strategies to increase user base. Analyzing the activity of these new users in the upcoming period and prioritizing their acquisition sources accordingly.

Customer satisfactionChurn analysisMarketing strategyBusiness efficiencyBusiness AnalysisMarketing Strategy

Business Analyst

May 2021 – Jul 2022 · 1 yr 2 mos

Performing professional market research in order to identify the target market, market conditions, customer behavior, industry trends, and potential competitions.
Complete strategic planning, collecting and analyzing data and working on the development and implementation of new business strategies.

Market researchData analysisStrategic planningMarket ResearchBusiness Strategy

Indima organics private limited

Business Data Analyst

Jul 2020 – May 2021 · 10 mos · Jamshedpur, Jharkhand, India · On-site

M'ma Organics Farm: An Agri-tech allied startup.
Worked as a Data Analyst and helped increase market penetration by extracting effective insights from data and thus helped improve topline and bottomline.

Data analysisMarket penetrationData Analysis

Indian institute of management, lucknow

Data Scientist

Dec 2017 – Jan 2018 · 1 mo · Lucknow Area, India

Learnt R Programming, basic analytical skills and statistics under Professor Sameer Mathur, IIM LUCKNOW.
Worked on a project related to IBM HR employees and the factors that contributed to their performance ratings.

R ProgrammingStatistical analysisData Science

Penbound

Business Strategist

May 2017 – Jun 2017 · 1 mo · Bangalore

Penbound, an incubatee of IIM Bangalore, is a start-up for budding writers. Worked there as an intern for 2 months contributing for the growth of the startup as a Business Developer.