Aditya Roy

Business Development Executive

Bengaluru, Karnataka, India4 yrs 10 mos experience

Key Highlights

Proven track record in driving sales growth.
Expertise in building and leading high-performing teams.
Strong focus on client relations and onboarding.

Stackforce AI infers this person is a Sales Leader in the EdTech and SaaS industries, specializing in business development and team management.

Contact

Skills

Core Skills

SalesClient OnboardingBusiness DevelopmentTeam Leadership

Other Skills

AdvertisingBusiness Relationship ManagementCRM IntegrationClient RelationsCold CallingCommunicationCreative Problem SolvingCritical ThinkingCustomer SatisfactionLead QualificationManagementMarket ResearchMarketingMarketing StrategyMicrosoft Excel

About

I am an energetic and results-driven sales professional with a strong affinity for start-ups and a relentless drive to help businesses thrive. With a proven track record of success in sales and a genuine passion for entrepreneurship, I thrive on connecting with innovative minds and forging partnerships that drive business growth. Beyond my sales acumen, I am an ardent start-up enthusiast, constantly seeking new avenues for innovation and disruption. I enjoy immersing myself in the dynamic start-up ecosystem, staying up-to-date with emerging trends, and collaborating with entrepreneurs who are shaping the future of business.

Experience

4 yrs 10 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 1 mo

Current Experience

Apptrove

Assistant Sales Manager

May 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · Remote

As an Assistant Sales Manager at Apptrove, I focus on driving business growth by onboarding new logos and expanding our client portfolio across key markets. My role involves planning and executing go-to-market strategies that align with organizational goals and accelerate revenue generation.
I work closely with the SDRs team to optimize outreach, ensure lead quality, and streamline the prospect-to-client conversion process. By analyzing performance metrics, refining sales playbooks, and fostering collaboration between sales and marketing functions, I help enhance pipeline efficiency and close rates.

Client RelationsTeam ManagementClient OnboardingSales ProcessesCRM IntegrationSales

Heycoach

Business Development Manager

Apr 2023 – Apr 2025 · 2 yrs · Bengaluru, Karnataka, India

As a Business Development Manager at HeyCoach, I led the growth journey from the ground up, scaling the sales function from 0 to 1 in the B2C EdTech segment. My role focused on building a high-performing team, designing scalable sales processes, and driving consistent revenue growth through strategic execution.
Key contributions and responsibilities include:
Built and scaled the sales team from scratch, hiring, onboarding, and training Business Development Executives (BDEs) to meet performance benchmarks.
Developed end-to-end sales processes, from lead generation to conversion — ensuring data-driven decision-making and operational efficiency.
Established sales frameworks and playbooks tailored to the EdTech market, improving conversion rates and customer acquisition.
Collaborated with marketing and product teams to align messaging, enhance user experience, and drive customer engagement.
Mentored and motivated the BDE team, fostering a results-oriented culture and continuous performance improvement.
This role combined strategy, leadership, and execution, creating a sustainable sales engine that positioned HeyCoach as a competitive player in the B2C learning ecosystem.

Team ManagementSales DevelopmentMarket ResearchTrainingSales Pipeline ManagementBusiness Development+1

Newton school

2 roles

Team Lead

Promoted

May 2022 – Mar 2023 · 10 mos

At Newton School, I began as a Business Development Executive, driving student acquisition and enrollment in the EdTech space through consultative selling and relationship-building. My consistent performance and ability to exceed targets led to a promotion to Team Lead, where I took on additional responsibilities in mentoring and managing a sales team.
Key Contributions and Responsibilities:
End-to-end ownership of the sales cycle – from lead qualification, demo scheduling, and counselling, to conversion and onboarding.
Promoted to Team Lead for demonstrating strong sales acumen, leadership, and consistent top performance.
Managed and trained a team of BDEs, setting daily targets, monitoring performance, and ensuring process adherence.
Implemented sales strategies and scripts to improve pitch effectiveness and conversion rates across the team.
Collaborated with marketing and product teams to refine communication based on customer insights and feedback.
Achieved and exceeded revenue and enrollment targets month-over-month by optimizing lead handling and conversion processes.
This role strengthened my foundation in B2C sales and leadership, combining data-driven decision-making, people management, and customer-centric selling to deliver scalable growth in the EdTech domain.