Aditya Sood

Digital Marketing Specialist

Mumbai, Maharashtra, India7 yrs 1 mo experience

AI EnabledAI ML Practitioner

Key Highlights

Led digital transformation for grassroots sports in Gujarat.
Coordinated the 36th National Games 2022 in just 90 days.
Integrated S4 Hana solutions for business optimization.

Stackforce AI infers this person is a Digital Marketing and Sports Advisory professional with expertise in SaaS and project management.

Contact

Skills

Core Skills

Go-to-market StrategyDigital MarketingSports AdvisoryProject ManagementDigital TransformationTechnology ConsultingS4 Hana SolutionsData Analysis

Other Skills

AdvertisingAnalyticsArtificial Intelligence (AI)Bid StrategyBlockchainBusiness AnalysisBusiness AnalyticsBusiness GrowthBusiness InsightsBusiness PlanningBusiness StrategyC++CPICampaignsCategory Insights

About

Currently immersed in an MBA at the Indian School of Business, I bring to the table a strategic mindset honed through impactful consultancy at PwC India. There, I led digital transformation projects to elevate grassroots sports and orchestrated the coordination of a major national sports event within a tight 90-day window. The synthesis of technology and sports development strategies, from conception to execution, has been my forte. My core competencies in strategic planning and consulting are underpinned by a solid foundation in computer engineering from VJTI. By integrating S4 Hana solutions for business optimization and configuring Fiori Applications, I've demonstrated an ability to translate complex technical solutions into tangible business outcomes. As I advance through my MBA, my goal is to continue melding technological savvy with strategic vision to drive innovation and growth in dynamic sectors.

Experience

7 yrs 1 mo

Total Experience

2 yrs

Average Tenure

2 yrs

Current Experience

Google

Digital Marketing Strategist

Jun 2024 – Present · 2 yrs · Hyderabad, Telangana, India · Hybrid

Driving revenue & growth initiatives as Media Specialist, overseeing multimillion quarterly portfolio,
driving success within complex digital landscape
Hands on with AI driven performance marketing tools : Performance Max, AI bid strategies, dynamic ad
personalization & more
Designing and executing A/B testing for innovative ad formats like Performance Max, Value based predictive bidding and shifting toward a profit-driven mindset
Driving annual GTM strategy with precision, backed by budget forecasts and multi-quarter One-Google advertising solutions. Ensuring full-funnel impact through automation, advanced measurement, and seamless collaboration with cross-functional stakeholders

CampaignsGo-to-Market StrategyStrategyMarketing AnalyticsPaid Search StrategyInterpreting Data+36

Pwc india

2 roles

Management Consultant - Sports Advisory

Jul 2022 – Mar 2023 · 8 mos

Digital transformation for enabling grassroot level sports in Gujarat.
Project Management Unit for sports development initiatives with the Sports Authority of Gujarat.
Create and implement sports development initiatives and strategies from the grassroot to elite level across Gujarat.
Organize and coordination of 36th National Games 2022 in a period of 90 days over 6 cities.
Deliver an end to end website and application for athletes applying to various schemes by SAG.

Go-to-Market StrategyInterpreting DataOnline MarketingMulti-Channel MarketingGovernmentSports Industry+12

Technology Consultant

Nov 2020 – Jul 2022 · 1 yr 8 mos

Project Lead and SD consultant for a leading Paper/Board Manufacturing company.
Drove process review and S4 Hana review end to end workshops to understand gaps in business for a leading Indian pharmaceutical company.
Worked with several clients to provide business solutions using S4 Hana.
Configured standard Fiori Applications to manage sales orders.

Interpreting DataSoftware as a Service (SaaS)Performance AnalysisProduct StrategyBusiness AnalyticsTechnology Consulting+1

Harvard business school

Virtual Peek Experience

Jun 2020 – Jun 2020 · 0 mo

Selected for Harvard Business School's 3-day Peek Weekend Program to participate in case method studies, leadership workshops, and learn about HBS MBA program.

Pwc india

Data Analyst

May 2019 – Jul 2019 · 2 mos · Mumbai Area, India

Worked on two projects -
1. Customer segmentation to improve lead conversion and identify trends.
2. Underwriting as a service. Used machine learning to improve business rule engine and risk assessment of buyers.

Interpreting DataSoftware as a Service (SaaS)Performance AnalysisBusiness AnalyticsData Analysis