Sep 2023 – Feb 2025 · 1 yr 5 mos · India

• Led digital sales strategy for skincare, haircare, and foot/healthcare across 4 divisions and 30+ brands (including UV Doux, DERMA RECO) with a lean team.
• Spearheaded the skincare/beauty range (80% of sales), targeting a digital-savvy female audience (18-35), resulting in a 50% YOY sales increase.
• Developed and executed a marketing strategy with efficient budget allocation, leveraging influencer, content, and social media initiatives.
• Cultivated a relevant digital ecosystem through strategic partnerships (LBB, Style craze, Mom junction, What shot) and skin blog/social integrations, generating over 1cr quarterly reach via paid, owned, and earned media, driving ~55-60% organic sales. This included increasing Instagram followers by 3x+ (from 5k to 16k) within a year.
• Drove digital sales growth of 114%+ to over ₹3cr monthly (Sep'24) from ₹1.4cr (Sep'23) through e-commerce and quick commerce channels, utilizing a comprehensive digital marketing strategy (SMM, SEM, SEO, email marketing, Meta Ads, G-Pmax, PLA, PPA, DSP) focused on USP content, channel optimization, and BTL support.
• Propelled BRINTON to the #1 position by value on Amazon with 11% market share in the competitive beauty space (₹2.2cr out of the ₹20cr monthly market for Sep-Dec '24 Quarter, according to Helium data).
• Scaled Flipkart sales to over ₹50lac in Sep (from <₹20lac LY), achieving 150% growth with 50% paid sales.
• Built BLINKIT operations from the ground up, ensuring 100% PO fill rate and reaching ₹24lac+ in sales FTY (50% paid) via search/listing optimization, product recommendation ads, creative regulation, and festive offers, achieving a record ₹7lac in sales in Dec'24.
• Achieved EBITDA profitability since Q1 '24 for the digital wing, focusing on skincare, with an overall ROI of 4x+.

Jun 2019 – Sep 2023 · 4 yrs 3 mos

Jul 2018 – May 2019 · 10 mos · Kolkata, West Bengal, India

• Launched a new range of benefit edible oils purely in the digital format
• Key Highlights:
• End to end targeted online asset creation and optimisation
• Online budgets and comm closure with stakeholders
• Conducted Online Consumer Profiling and targeted with specific product KVs through
• different digital channels and formats
• Drove results through offline GT research->hyper targeting through online medium
• Measured online ad recall among consumers during CHV’s

Aug 2017 – Jun 2018 · 10 mos · Ahmedabad

• Managed all Online assets and marketing comm, Digital Media Planning for Sugarfree, Nutralite & Everyuth along with vendor shortlisting & onboarding
• Key Highlights:
• Strategically used ORM and SEO/SEM to counter negative myths around sugarfree and
• drove usage among diabetics and healthy tea/coffee users through digital. Optimized &
• Launched “the sweet breakup” webseries
• Drove best in class CTR’s of 8% for Nutralite highlighting its key benefit of “zero
• cholesterol” through sharp keyword targeting, launched Nutralite Mayo using influencer
• marketing with Sanjeev Kapoor: choice based recipe show using Youtube Cards
• Explored new media of ads on OTT platforms for Everyuth in skincare space
• Revamped websites and conducted TG specific campaigns to drive awareness and drive
• consideration across brands
• Used Re-Marketing to drive traffic to ecommerce and delivered best in class media rates
• across platform

Jan 2015 – Aug 2017 · 2 yrs 7 mos · Pune/Pimpri-Chinchwad Area

• Devising, Strategizing Yearly Online Marketing and Communication Plan
• Planning annual Email Marketing, Blog, Website ,Social media communication calendar
• Managing Digital Agencies from campaign brief to conceptualisation, execution and monitoring
• Coordinating with Vendors/Media Agencies for effective media plan, SEO/SEM deliverable's
• Seamless integration with Social Media, Website
• Ensuring relevant communication on website along with Keyword planning as per campaign
• Tracking online performance through Google Analytics
• Devise consumer engagement & lead generation projects, cross sell/up sell to partners
• Digital sales and customer touch point management by developing online buy process for life insurance products
• Coordination with AZAP(Allianz) Germany for different SEO projects
• Analyse data and Strategize ecommerce approach
• A to Z Campaign Management, Including-
• Retargeting across digital media
• 360 degree digital communication
• Platform Integration
• Enabling our call centre to close hot leads
• Performance Marketing & Lead Generation through all digital media user targeting and segmenting leveraging Webmaster, Adwords, Analytics tools to strategise and execute campaign with channel partners
• Conduct lead nurturing campaigns through drip marketing after each campaign.
• Event Management and support in all internal events.
• Conducting continuous improvement in process enhancement for all digital properties , especially blogs and website
• Increased Blog traffic by 700% in the 3 months of inception using platform integration,linking techniques $ content curation mapping search trends

Jul 2014 – Jan 2015 · 6 mos · Pune/Pimpri-Chinchwad Area

• Cross functional training
• Developing an understanding of core Business Processes
• Identify improvements and Changes to increase Productivity
• Analyse Digital Avenues for growth
• Understand Basics of Digital Marketing Strategy and brainstorm on driving online engagement for a push product like life insurance

May 2013 – Jun 2013 · 1 mo · Delhi, India

• Did Amoeba Mapping of Different 24*7 stores in Delhi/NCR and identified which store had the highest sales and where new stores should be opened to enhance more footfalls and enhance sales and profit.
• Worked in Noida 24*7 store and took feedback of Different Customers to enhance Customer experience.
• Segmented Customers to different target groups for identifying better need driven products in the store.
• Applied Pareto's Law on this Analysis and prepared Report.