Apr 2022 – Mar 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · Hybrid

• 𝗖𝗼𝗿𝗲 𝘄𝗼𝗿𝗸: Onboarding, Search, Personalization, Partnerships
• 𝗖𝗼𝗿𝗲 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Watchtime, Revenue, Acquisition, Activation, Engagement
• 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗻 𝗿𝗼𝗹𝗲: Here, I 100x-ed my first principle thinking & stakeholder management skills. Saw scale of millions of users (300M+ MAU) and got mentored by the absolute best Product Leaders. Forever Grateful!
• I led multiple pods & charters
• 𝟭. 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 (𝟮𝟱𝟬𝗠+ 𝗠𝗔𝗨)
• Increased demographical data coverage by XX%, helping Sales crack 3X better advertisement deals
• Increased login rates from 37% to 85%
• 𝟮. 𝗦𝗲𝗮𝗿𝗰𝗵 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝟮𝟱𝟬𝗠+ 𝗠𝗔𝗨)
• Launched "MX For You" leading to XX% additional watchtime through Homepage
• Optimized AI/ML Recommendation system, leading to XX% increase in watchtime
• Spearheaded Search's 0-to-1 journey on CTV apps, bringing in XX% additional watchtime
• Launched Genre & Language filters + "Trending Searches" on iOS and CTVs, boosting watchtime by XX%
• 𝟯. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀
• Integrated MX with OTT-partners for deals worth ₹XX Cr leading to XX Mn+ subscriptions
• Evaluated 10+ partnership opportunities & went live with 3 OEMs
• 𝟰. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗧𝗩 (𝟮.𝟱𝗠+ 𝗠𝗔𝗨)
• Strategized & executed CTV roadmaps & partnerships with Google, Amazon, Jio, Tata Play, Samsung, Coolita, CloudTV, Vidaa, & LG; expanding digital reach by 1 Mn+ users
• Spearheaded 0-to-1 journey for Samsung & LG TV apps, scaling to 1M+ downloads & 80 mins/user/day watchtime
• Launched “Scan & Pay” feature on TVs, boosting revenue by ₹XX Mn
• 𝟱. 𝗶𝗢𝗦 (𝟮𝗠+ 𝗠𝗔𝗨)
• Engineered the bottom bar on iOS for quick content access, resulting in XX% increase in watchtime
• Worked on multiple incremental features & A/B tests
• Wrote PRDs for Ad-tech (SSAI, etc.), mentored junior PMs, instilled a documentation culture in the organization, & actively worked on due diligence from the Product team during Amazon's acquisition

Apr 2021 – Apr 2022 · 1 yr · Bengaluru, Karnataka, India · Remote

• 𝗖𝗼𝗿𝗲 𝘄𝗼𝗿𝗸: Home Feed, Ads, Onboarding, Notifications, Fantasy Sports
• 𝗖𝗼𝗿𝗲 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Retention, Engagement, Monetization
• 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗻 𝗿𝗼𝗹𝗲: Here, I got exponentially better at my Product Management craft, solved challenging consumer problems, and fell in love with building products! Grateful for all the learnings!
• I led the Android pod & worked on high-impact growth initiatives, reporting directly to the CEO
• 𝟭) 𝗔𝗻𝗱𝗿𝗼𝗶𝗱 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽 (𝟭𝗠+ 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀, 𝟰.𝟯+ 𝘀𝘁𝗮𝗿𝘀,𝟭𝟬𝟬𝗸+ 𝗠𝗔𝗨)
• Onboarding - Interviewed users, & built a personalized flow according to user needs to increase the onboarding completion rate to 99%
• Notifications - Built the entire event-driven notifications system after thorough user research
• Engagement - Set up the comments system and polls on the app from scratch. Added Reactions
• Feed - Revamped the feed page for an immersive design experience and faster load times
• Schedule - Improved UX by adding sports, team, & tournament filters
• Ads - Modularized ads, & worked with adops to research & add new ad units without hampering UX *winks*
• Other features - Reworked the articles & videos section. Introduced Dark mode. Revamped the Favorites section and Bookmarks space. Bettered the Information architecture of Side menu
• Final Outcomes - Increased retention from 14% to 24%, average time spent by 32%, ad revenue by 200%, engagement through likes and comments by 120%
• 𝟮) 𝗠𝗪𝗲𝗯/𝗗𝗪𝗲𝗯 (𝟲𝟬𝗠+ 𝗠𝗔𝗨)
• Set up the login flow & profiles. Added status to reader profiles, seeing a 300% increase in profile page visits
• Schedule + Feed revamp for better UX
• 𝟯) 𝗕𝗶𝗴 𝗕𝗲𝘁𝘀
• New content business line - Productized the "Re-sharing content line" to generate content faster, & keep the community hooked
• Fantasy - Introduced the "Tips" section on the app after deeply understanding user needs around the Fantasy segment

Dec 2019 – Mar 2021 · 1 yr 3 mos · Bengaluru · On-site

• 𝗖𝗼𝗿𝗲 𝘄𝗼𝗿𝗸: Ed-tech products, Community & Content Platforms, Marketing, Analytics, Training
• 𝗖𝗼𝗿𝗲 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Acquisition, Activation, & Retention
• 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗻 𝗿𝗼𝗹𝗲: Here, I learned the two most important professional lessons - (1) Ownership - Treating my workplace as my own company & (2) Simplicity - Keeping things simple, always!
• I led multiple charters here, directly reporting to the CEO, & building while things scaled like crazy. Experience of a lifetime!
• 𝟭) 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
• Did 500+ user interviews, including teachers, principals, & parents. Collaborated with customer success, field-sales & inside-sales to further understand user needs & complaints
• Worked with the CEO to communicate user problems, prioritize them, build & test the required software solutions
• Trained principals, teachers, & parents on how to use our new products; & got them to adopt our App & Web platforms
• 𝟮) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀
• Worked on Edify Class (live online tuitions). I managed end-to-end lead generation, reaching out to users, and analyzing data. I was able to increase the total registrations by 19%
• I took over all the responsibilities of Fuze (Content platform). Improved read count by 34%. Increased MAU from 1.2 lac to 1.7 lac. & avg time spent by 38%
• I managed the community forum called Knit. I increased the total count of threads by 100% in the first 2 months & maintained it for over 9 months. 2X-ed the MAU
• 𝟯) 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀
• Pulled out data to comment on trends & generate reports for the CXOs. Provided data during funding due diligence
• 𝟰) 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
• Led email marketing. Wrote emails for product updates. Increased open rates from ~15/100 to ~27/100
• Managed social media, including Facebook, Instagram & YouTube, single-handedly
• 𝟱) 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗛𝗶𝗿𝗶𝗻𝗴
• Helped in hiring by managing FB jobs portal for 3 months
• Improved branding on Glassdoor, etc.

Jan 2017 – Dec 2019 · 2 yrs 11 mos · India

• Did multiple internships in Branding, Marketing, Sales, Writing, and Tech (DRDO & CESC). Built software for banks. Started an internet marketing agency, and failed to scale it. Lessons for a lifetime, each one of these