Mar 2025 – Present · 1 yr 2 mos · Federal Territory of Kuala Lumpur, Malaysia · Hybrid

• Leading the creative direction of R&D initiatives focused on repurposing waste materials into functional, innovative products.
• Designing and prototyping new product concepts using sustainable materials such as recycled wood, plastic, metal, and biomass composites.
• Applying a circular design mindset to both physical and digital outputs, ensuring every touchpoint reflects sustainability and storytelling.
• Collaborating with partners and high-value clients to explore scalable solutions in sustainable design and brand innovation.

Dec 2024 – Feb 2025 · 2 mos · Kuala Lumpur

• After 16 years in full-time work, I took a step back to realign. This pause gave me space to explore new ground, find clarity, and move forward with purpose. Aside from catching up on much-needed sleep, I spent my downtime exploring AI tools, learning to prompt effectively, and shape designs with my own creative curation.

Jan 2018 – Jan 2024 · 6 yrs · Kuala Lumpur, Malaysia · On-site

• Led a long-term creative strategy for a new business segment of an SME wood manufacturing company, achieving 5x sales growth within 5 years focusing on sustainable product & service offerings.
• Enhanced brand awareness via strategic marketing, social media, and onground outreach.
• Managed a team of creatives to enhance inbound marketing strategies as well as execute new product launches and on-ground events for outreach and promotion.
• Overhauled website design, marketing collateral, and UX/UI processes, focusing on customer-centric approach to driving business growth.

Jan 2013 – Jan 2017 · 4 yrs · Kuala Lumpur, Malaysia · Remote

• Part of the social insights team for Australian-founded media intelligence company.
• Research scope focused on understanding issues, behaviour, and trends among the online communities, particularly on social platforms such as Facebook, Twitter, Instagram, Blogs, and Forums.
• Provided insightful reports regarding the social performances of brands through data collection, summary, analysis and synthesis of relevant data and information.
• Formulated and developed social media monitoring strategies pertinent to clients’ needs.
• Clientele industries ranged from telecommunications, banking, government, to F&B, Hospitality, and Fashion. Clients included Gamuda, MRT Corp, Airbnb, and Nando’s.

Jan 2011 – Jan 2013 · 2 yrs · Bukit Jalil · On-site

• Delivered communication plans and execution for campaigns & launch events, particularly for Corporate, Sports, Education, and International channels.
• Constructed press releases, speeches, management profiles, industry research, copywriting, translation, and proofreading.
• Supported on-ground nationwide events for product launches and collaborations.
• Produced daily, weekly, and monthly media monitoring reports to inform stakeholders of all
• company and industry-related news.
• Maintained regular communication with media outlets to generate news and publicity for the
• company and stakeholders.

Jan 2010 – Jan 2011 · 1 yr · Kuala Lumpur, Malaysia · On-site

• Managing pre- and post- audio production for Animation and Voice dubbing for TV, Advertisement and Film.
• Involved in script editing & polishing, project scheduling, production review.
• Communication with clients, voice talents, directors, script editors/translators
• General administrative work including project reports and expenditures.

Jan 2008 – Jan 2010 · 2 yrs · Kuala Lumpur, Malaysia · On-site

• Media research & analysis experience in APAC’s leading media intelligence company
• Experience in using CARMA methodology to monitor news with high level of accuracy and assess impact on client brand.
• Appointed Content Manager to manage news clips and adhoc requests for clients such as UBS and Bursa Malaysia.
• Promoted to Junior Media Analyst in 2010 and responsible for writing qualitative weekly reports for clients including Citibank, Bursa Malaysia, and Audi.