Ajay Bhadauria

Business Development Executive

Gurugram, Haryana, India9 yrs 8 mos experience

Key Highlights

Led revenue scaling initiatives at Wishlink.
Achieved significant cost reductions at CARS24.
Implemented data-driven strategies for lead acquisition.

Stackforce AI infers this person is a SaaS and Operations Management expert with a strong focus on data analytics.

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Skills

Core Skills

Data AnalysisProgram ManagementBusiness Planning

Other Skills

Big DataBusiness StrategyCorrective ActionsCustomer ServiceData ModelingData VisualizationDatabase DevelopmentDatabase QueriesDatabasesEnglishEvent ManagementInternational RelationsLeadershipManagementMarketing

About

At Wishlink, I lead Scaled Operations within the Revenue team. where I design and run the systems, processes, and automations that enable us to grow revenue at scale. Prior to joining Wishlink, At Leap, I was responsible for funnel lead growth through product and business initiatives. I leveraged my data analytics skills to identify opportunities, optimize strategies, and measure outcomes. I also collaborated with cross-functional teams to deliver solutions that enhance the user experience and the company's value proposition. I worked at Swiggy for over three years, where I held various roles in marketing, business planning, and performance. I managed multiple projects, ranging from designing incentive structures for city supply, to creating dashboards and reports for business intelligence, to leading the Swiggy cloud kitchen business. I developed and applied my problem-solving, communication, and leadership skills to achieve impactful results and growth. I have a Bachelor's degree in Civil Engineering from JECRC UDML College of Engineering, Jaipur. I am passionate about learning new skills and technologies, and I have completed several certifications in Tableau, SQL, and data analysis. I am motivated by challenges and opportunities to create value and make a difference.

Experience

9 yrs 8 mos

Total Experience

1 yr 8 mos

Average Tenure

1 yr 3 mos

Current Experience

Wishlink

Revenue & Growth

Mar 2025 – Present · 1 yr 3 mos · Gurugram, Haryana, India · On-site

Scaling Wishlink’s revenue without breaking a spreadsheet

Cars24

Assistant General Manager

Feb 2024 – Aug 2024 · 6 mos · Gurugram, Haryana, India

Led the program to unify retail teams for car and loan sales in 9 cities, reducing manpower costs by 2 million INR.
Spearheaded the initiative to decrease external financing share from 8% to 0%, achieving a current reduction to 2%.
Developed a product to automate user flow from Cars24 App to Bajaj loan portal, saving 6 million INR annually.

Leap

2 roles

Category Manager

Promoted

Oct 2022 – Feb 2024 · 1 yr 4 mos · Bangalore Urban, Karnataka, India

Implemented streamlined processes that achieved a 2X reduction in costs.
Driving acquisition and conversion across diverse lead channels
Acquired high intent leads by building cross product and process flows
Generate a new conversion channel using product marketing via what app , Email and PNs to drive conversions.
Lead a calling team of 100 members to ensure the re-engagement and improved the conversion rate.
Increase the spoken % of sales team by impelling a chat based model instead of calling using internal CRM.
Efficient processes and operations for a seamless student's first touch experience
Increased Pre Sales Team Conversion by setting up CRM & Calling Infrastructure

Associate Program Manager

Jan 2022 – Sep 2022 · 8 mos · Bangalore Urban, Karnataka, India

Everything related to numbers, problem-solving and stuff

Objectives and Key Results (OKRs)Supply PlanningCorrective ActionsData AnalysisProblem SolvingStatistical Data Analysis+2

Swiggy

4 roles

Lead Business Associate

Promoted

May 2021 – Sep 2021 · 4 mos

Responsible for business planning and performance for Swiggy cloud kitchen.
Designing the structure and tracking mechanism of incentive for city supply.
Creating dashboard, maintaining reports to drive down all business intelligence projects.

Operational ExcellenceBusiness Planning

Marketing Specialist

Apr 2020 – May 2021 · 1 yr 1 mo

Responsible for designing and executing regional business projects.
Maintaining the dashboard, reports, and data reporting structure to measure the performance of the city team.
Lead experiments in the city to drive the overall growth.

Senior Marketing Executive

Promoted

Apr 2019 – Mar 2020 · 11 mos

Working on all growth initiatives for the Rajasthan region.
Responsible for strategy & market for one of the key markets for Swiggy.
Driving projects across all verticals - Food, Groceries, and Pick-Drop.

Marketing Executive

Jan 2018 – Mar 2019 · 1 yr 2 mos

As a Marketing Executive, I WAS involved in planning, conceptualising, executing & tracking offline (BTL & ATL) & in-app campaigns for Swiggy in Jaipur, Managing agencies for execution of plans, Recording and maintaining the marketing spends; measuring ROI for all activities executed; working with the creative team with copies for communication sent out on BTL & online mediums (push notifications, emailers & SMSs)
Generated demand for 100K deliveries in a week in first 5 months only.
had launched Jaipur, Udaipur & Kota

Fliplearn education pvt. ltd.

Associate Manager (KAM)

Jun 2017 – Jan 2018 · 7 mos · Greater Jaipur Area

Handled the product as City Lead i.e. Sales & Operations.
Played an integral role in acquiring new schools and holding responsibility for
their effective on-boarding on app
Developed existing client schools along with generating new business.
Organised events and seminars to promote the product and coordinate with
the clients.

Zoomcar

Marketing Intern

Feb 2017 – Apr 2017 · 2 mos · Greater Jaipur Area

Planned and executed marketing strategies, online and on-ground campaigns directed towards increasing brand visibility, acquiring new customers
Partnerships in order to build the brand in the city with 10+ corporate, 5+ cafés and restaurants, 3 universities
Executed all the on-ground work from end to end in every engagement campaign planned in Jaipur
Branding exercise of Zoomcar in Malls, Hotels, IT Parks, Corporates and Colleges etc
Handled Vendor Management and Community Engagement programs.
Ran various Online engagement campaigns with a total reach of 400,000+ followers
Spearheaded 3 months long café engagement campaign with 5+ café’s and restaurants of the city contributing 800,000+ offline outreach
Partnered with 3 + service stations to put Zoomcar hoarding

Aiesec in india

Vice President Corporate Relations

Jan 2015 – Nov 2016 · 1 yr 10 mos · Greater Jaipur Area

Managed and Maintained large packaging clients with over 2 million INR revenue/sales for AIESEC Jaipur.
Led weekly product/meetings; assisted with special clients service projects.
Participated in introduction calls with client manager.
Assisted with training for new specalist hires.
Partnered with sales and training teams, strengthening client relationships and generating new revenue opportunities.